SDRT Qilu Channel
Qilu Channel is a general-interest television channel of Shandong Radio and Television Station, launched on 1 January 1995.
Last updated September 29, 2026
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Overview
SDRT Qilu Channel (山东广播电视台齐鲁频道), formerly known as Qilu Television (齐鲁电视台) and commonly shortened to Qilu Tai (齐鲁台), is one of the television channels operated by Shandong Radio and Television Station (SDRT), the provincial state broadcaster of Shandong Province, China. It began broadcasting on 1 January 1995 as a general-interest channel. The channel is part of the provincial broadcaster's multi-channel lineup and serves audiences across Shandong. Its programming is general in scope, covering news, entertainment, and other content typical of a provincial comprehensive channel. The channel is comparable in role to other provincial secondary general channels such as Hunan Economic TV (湖南经视) under Hunan Broadcasting System and Qianjiang Channel (钱江频道) under Zhejiang Radio and Television Group. Its online presence is hosted on the iqilu.com portal, the digital platform of Shandong Radio and Television Station. As a channel of a state-owned provincial broadcaster, it is not a separately listed commercial company; it operates as a sub-brand within the SDRT group.
History
Qilu Channel was launched on 1 January 1995 as Qilu Television (齐鲁电视台), a general-interest television channel under what was then Shandong Television and is now Shandong Radio and Television Station (SDRT). It is one of the provincial broadcaster's channels and is commonly referred to as Qilu Tai (齐鲁台). The channel's role is comparable to other provincial secondary general channels in China, such as Hunan Economic TV under Hunan Broadcasting System and Qianjiang Channel under Zhejiang Radio and Television Group. Over time it has operated as part of SDRT's multi-channel structure, with its online presence hosted on the iqilu.com portal. The channel remains active as a general-interest service for Shandong audiences.
Qilu Channel launched as Qilu Television on 1 January 1995.
Products and positioning
Provincial general-interest television channel serving Shandong audiences.
Qilu Channel general-interest television service
A general-interest television channel broadcasting to Shandong audiences.
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