Scotties

Scotties is a facial-tissue brand established in 1955 by the Scott Paper Company. The name became associated with disposable facial tissues and later developed a particularly strong presence in Canada. Its ownership history reflects the consolidation of the global tissue industry: Kimberly-Clark acquired Scott Paper in 1995, bringing the Scotties brand into the portfolio of the company that also owned the competing Kleenex brand. Competition authorities required Kimberly-Clark to divest the Scotties business in the United States, leading to the sale of that U.S. business to Irving Tissue, while Kimberly-Clark retained control of the Scotties trademark. In Canada, Scott's Canadian subsidiary was acquired separately by Kruger Inc. and became Kruger Products, which markets and sells Scotties facial tissues in the Canadian market. The brand's principal category is facial tissue, including everyday household and personal-use tissues. Available reference material does not establish a complete product architecture, a definitive list of current variants, or a separate corporate headquarters for the brand. Scotties is therefore best understood as a consumer product trademark rather than an independently incorporated company. Its Canadian identity has been reinforced by sponsorship of the women's curling championship known as the Scotties Tournament of Hearts, commonly shortened to “the Scotties.” This sponsorship connects the brand with a prominent Canadian sporting property and gives it visibility beyond conventional packaged-goods advertising. Scotties occupies a practical, mass-market position in household tissue products. Its core promise is associated with convenience, cleanliness, and everyday facial care rather than with a narrowly specialized or luxury proposition. The brand's Canadian distribution and marketing history are tied to Kruger Products, while the trademark's broader ownership history remains linked to Kimberly-Clark. Because the supplied reference material provides limited information about recent product launches, advertising platforms, leadership, financial performance, or current ownership agreements, those areas are not expanded beyond documented facts here.

Scotties originated in 1955 as a facial-tissue brand created by the Scott Paper Company. The brand was part of the broader development of packaged disposable tissue products, offering consumers a branded alternative for everyday facial use. Although the available reference material does not provide details about the original product formats, advertising, or early distribution, it identifies 1955 as the brand's creation date and establishes Scotties as a long-running Scott Paper trademark. A major transition came in 1995, when Kimberly-Clark acquired Scott Paper. The transaction placed Scotties under the same corporate ownership as Kleenex, one of the most prominent competing facial-tissue brands. Because the combination raised antitrust concerns, Kimberly-Clark was required to divest the Scotties business in the United States. Irving Tissue acquired the U.S. Scotties business, while Kimberly-Clark maintained control of the Scotties trademark. This distinction between trademark control and operating or commercial ownership is central to understanding the brand's later structure. The Canadian business followed a separate path. Kruger Inc. acquired Scott's Canadian subsidiary, which became known as Kruger Products. Kruger Products sells Scotties tissues in Canada, making it the principal Canadian commercial operator associated with the brand. The supplied material does not state the exact year of that acquisition or describe the contractual arrangements between Kruger Products and Kimberly-Clark, so those details remain unspecified. In Canada, Scotties developed an important cultural and marketing association through sponsorship of the women's curling championship Scotties Tournament of Hearts. The event is frequently referred to simply as “the Scotties,” giving the brand unusually high name visibility within Canadian sport. This sponsorship complements the brand's household positioning by linking an everyday consumer product to a nationally recognized competition. No detailed chronology of the sponsorship, campaign executions, product innovations, or recent strategic changes is provided in the available sources. Today, Scotties is principally recognized as a Canadian facial-tissue brand sold by Kruger Products. Its history spans the Scott Paper era, Kimberly-Clark's acquisition and mandated U.S. divestiture, the separate development of its Canadian operating business under Kruger Products, and its continuing public association with Canadian women's curling. The brand should not be conflated with Scott Paper as a corporate entity or with Kimberly-Clark's Kleenex brand: Scotties is the trademark and consumer-facing product identity, while its operating and trademark-control arrangements have changed over time.

• 1995

  Kimberly-Clark acquires Scott Paper

  [1]Scottiesen.wikipedia.org

  Kimberly-Clark acquires Scott Paper, bringing Scotties into the ownership history of the company that also owns Kleenex.

• 1995

  U.S. Scotties business is divested

  [1]Scottiesen.wikipedia.org

  For antitrust reasons, Kimberly-Clark sells the Scotties business in the United States to Irving Tissue while retaining control of the Scotties trademark.

• 1955

  Scotties is created

  [1]Scottiesen.wikipedia.org

  Scott Paper Company creates Scotties as a facial-tissue brand.

• Canadian business becomes part of Kruger Products

  [1]Scottiesen.wikipedia.org

  Kruger Inc. acquires Scott's Canadian subsidiary, which becomes Kruger Products and sells Scotties tissues in Canada.

• Scotties becomes associated with the Tournament of Hearts

  [1]Scottiesen.wikipedia.org

  The brand sponsors the Canadian women's curling championship, known as the Scotties Tournament of Hearts.

A mainstream facial-tissue brand with a strong Canadian market identity and an unusually prominent association with women's curling.

• Facial tissue · 1955

  Scotties facial tissues

  Scotties' core product line consists of facial tissues for routine household and personal use. The available reference material confirms the facial-tissue category but does not document a complete list of current formats, softness grades, packaging designs, ingredients, or product variants.

• Scotties Tournament of Hearts sponsorship

  Canada

  Scotties sponsors the women's curling championship in Canada, officially known as the Scotties Tournament of Hearts. The event is often shortened to “the Scotties,” making the sponsorship an important part of the brand's Canadian public identity.

  Outcome. The sponsorship created a durable association between Scotties and Canadian women's curling. Specific campaign metrics and sponsorship start dates are not provided in the available material.

  Source

• 1995

  Kimberly-Clark acquires Scott PaperM&A

  Background

  Kimberly-Clark's acquisition of Scott Paper placed the Scotties facial-tissue brand within a portfolio that also included the competing Kleenex brand.

  Action taken

  Kimberly-Clark completed the acquisition, subject to competition-related requirements concerning the Scotties business.

  Aftermath

  The U.S. Scotties business was sold to Irving Tissue, while Kimberly-Clark retained control of the Scotties trademark. The Canadian business later became associated with Kruger Products.

  Source

• 1995

  Divestiture of the U.S. Scotties businessStrategy

  Background

  Regulatory authorities required a remedy because Kimberly-Clark's acquisition of Scott Paper combined ownership interests involving competing facial-tissue brands.

  Action taken

  Kimberly-Clark sold the Scotties business in the United States to Irving Tissue but maintained control of the Scotties trademark.

  Aftermath

  Scotties continued under separated commercial arrangements in the United States and Canada, with the Canadian business operated through Kruger Products.

  Source

• 1995

  Kimberly-Clark acquires Scott Paper and restructures Scotties ownership[1]Scottiesen.wikipedia.org

  M&A · Regulation

  Kimberly-Clark acquires Scott Paper. Antitrust requirements lead to the divestiture of the Scotties business in the United States to Irving Tissue, while Kimberly-Clark retains control of the Scotties trademark.

• 1955

  Scott Paper creates the Scotties facial-tissue brand[1]Scottiesen.wikipedia.org

  Other

  The Scott Paper Company creates Scotties as a facial-tissue brand.

• Kruger acquires Scott's Canadian subsidiary[1]Scottiesen.wikipedia.org

  M&A

  Kruger Inc. acquires Scott's Canadian subsidiary, which becomes Kruger Products and sells Scotties tissues in Canada.

• Scotties supports the Canadian women's curling championship[1]Scottiesen.wikipedia.org

  Campaign

  Scotties sponsors the women's curling championship known as the Scotties Tournament of Hearts, commonly called the Scotties.

1. 1Scottiesen.wikipedia.org