Scottage

Scottage is a French ready-to-wear clothing brand that belonged to Groupe Beaumanoir, the family-owned French apparel retail and logistics group founded in 1981 by Roland Beaumanoir and headquartered in Saint-Malo. Within the Beaumanoir portfolio — which over the years has included Cache-Cache, Bonobo, Morgan, La City, Bréal, Vib's, La Halle and Caroll — Scottage was one of the group's clothing labels sold through its retail network. The brand's commercial life ended in 2019, when Groupe Beaumanoir closed the Scottage enseigne as part of an effort to reduce its losses. The closure came in the same year the group signed the Fashion Pact, an international sustainability commitment by fashion and textile companies. Scottage therefore belongs to the phase of Beaumanoir's history in which the group was rationalising its brand portfolio, shutting down weaker labels while simultaneously expanding through acquisitions of distressed chains such as La Halle (2020) and Caroll (2021). Because Scottage was a label rather than a separately listed company, it never had its own stock listing; it was a private, family-controlled brand inside Groupe Beaumanoir. Its products were typical of the group's mass-market, value-oriented ready-to-wear positioning, sold largely through peripheral retail locations and franchise networks rather than city-centre stores — the strategy Beaumanoir has consistently favoured. The brand's website, scottage.fr, remains associated with the name. Today Scottage is a discontinued brand. Its significance lies mainly in illustrating Beaumanoir's brand-portfolio management: the group has repeatedly acquired troubled labels and closed or absorbed those that could not be made profitable, while concentrating its growth on stronger banners and on its logistics arm C-Log.

Scottage was a French ready-to-wear brand belonging to Groupe Beaumanoir, the family-owned French apparel retail and logistics group founded in 1981 by Roland Beaumanoir. The group began with the Vétimod brand in 1981 and created Cache-Cache in 1985, opening its first store in the La Madeleine shopping centre in Saint-Malo. Over the following decades Beaumanoir built a portfolio of clothing banners and a powerful logistics arm, C-Log, created in 2002. Scottage formed part of this multi-brand portfolio, alongside labels such as Cache-Cache, Bonobo (launched in 2006), Morgan (acquired in 2009), La City (acquired in 2011) and later Bréal, Vib's, La Halle and Caroll. Like the group's other banners, Scottage was a mass-market clothing label distributed through retail stores and franchise networks, consistent with Beaumanoir's strategy of operating in the outskirts of cities rather than city centres and rarely owning its stores outright. The decisive event in Scottage's history came in 2019, when Groupe Beaumanoir closed the Scottage enseigne in order to reduce its losses. The closure was part of a broader rationalisation of the group's brand portfolio during a period of both contraction and expansion: in the same year the group signed the Fashion Pact, and in 2016 it had already closed the La City banner while launching the Vib's multistore concept in Saint-Malo. Beaumanoir subsequently grew through acquisitions of distressed chains — 366 La Halle stores in 2020, Caroll in 2021, Sarenza in 2022, and parts of Boardriders' European operations, Jennyfer and Naf Naf in 2024–2025 — while shedding brands such as Scottage that it could not make profitable. Scottage therefore represents the pruning side of Beaumanoir's brand management: a label that was discontinued rather than developed, in contrast with the banners the group chose to scale. No separate founding date, founder or ownership structure for Scottage is documented in the available evidence; it is known as a brand of Groupe Beaumanoir, a private family-controlled group, and its website scottage.fr remains associated with the name.

• Groupe Beaumanoir closes the Scottage brand in order to reduce its losses.

Mass-market French ready-to-wear label within Groupe Beaumanoir's value-oriented retail portfolio; closed in 2019 to cut group losses.

• Ready-to-wear clothing

  Mass-market apparel sold under the Scottage label within Groupe Beaumanoir's retail network.

1. 1Groupe Beaumanoir — Wikipédia (fr)fr.wikipedia.org
2. 2Scottage — Wikidatawikidata.org
3. 3Scottage official websitescottage.fr