Score Media and Gaming

Score Media and Gaming Inc. is a Canadian digital sports-media and gaming company headquartered in Toronto. The business is best known for theScore, a sports-news and live-score application, and theScore Bet, an online sportsbook designed to connect sports information, fan engagement, and wagering in a single digital ecosystem. The company also maintains a U.S. presence, including offices in New York City, reflecting its expansion from a Canadian sports-media property into a North American sports-gaming platform. The company was created in 2012 through the separation of Score Media's digital assets from its television operations. Score Media agreed to sell its Canadian television business, including The Score Television Network, to Rogers Media. The television transaction was approved by the Canadian Radio-television and Telecommunications Commission in 2013; the channel was subsequently rebranded as Sportsnet 360. The remaining digital properties, including theScore.ca and mobile applications, were placed into a new company known as theScore Inc. This structure allowed the digital business to develop independently from the television network while retaining theScore name and sports-focused audience. At formation, former Score Media shareholders received shares in the new company on a one-for-one basis. John Levy and his family remained the largest single voting shareholder group, while Rogers received an approximately 11.8 percent stake connected with the transaction. Rogers later sold its interest in 2014. The company subsequently developed its mobile sports-information product into a broader platform incorporating scores, news, schedules, statistics, alerts, personalization, and social or fan-oriented features. The legalization of sports wagering in a number of U.S. jurisdictions created a second growth path. In 2018, the company entered a market-access arrangement with Monmouth Park Racetrack in New Jersey. The resulting theScore Bet sportsbook launched in New Jersey in 2019 and was positioned as an integrated extension of theScore sports application. In the same period, Penn National Gaming agreed to provide market access in multiple U.S. states through a long-term agreement, with Penn Interactive Ventures taking an equity position in the company. Score Media and Gaming was publicly traded in Canada, initially on the TSX Venture Exchange and later, from 2020, on the Toronto Stock Exchange. Its expansion into sports betting increased its strategic value within the North American gaming sector. In October 2021, Penn National Gaming agreed to acquire the company in a transaction valued at approximately 2 billion Canadian dollars in cash and stock, according to the company description in reference materials. Following completion of the acquisition, Score Media and Gaming became a Penn subsidiary and its public shares were delisted. TheScore Bet later expanded into Canada when Ontario opened its regulated online-gambling market in April 2022. The company also announced a relationship with the Toronto Blue Jays, a Rogers-owned sports franchise, naming theScore Bet an official gaming partner. This partnership linked the betting product with one of Canada's most prominent professional sports teams while reflecting the continuing commercial connections between theScore's corporate history and Rogers. The business's strategic identity is built around the convergence of sports content and wagering. TheScore functions as the audience, data, and engagement layer, while theScore Bet provides sportsbook services where permitted by local regulation. Its activities remain dependent on licensing, market-access arrangements, responsible-gambling requirements, platform technology, and the rules governing sports-betting advertising and operations in each jurisdiction. Under Penn Entertainment, theScore is positioned within a larger gaming portfolio while retaining its established consumer-facing sports-media brand.

Score Media and Gaming emerged from the restructuring of Score Media around the sale of its Canadian television operations. In 2012, Score Media agreed to sell the business that included The Score Television Network to Rogers Media. Rather than transferring the entire enterprise, the transaction separated the digital properties, including theScore.ca and the company's mobile applications, into a new entity. The digital company became known as theScore Inc., later adopting the Score Media and Gaming name. The CRTC approved the television transaction in 2013, and Rogers rebranded the acquired specialty channel as Sportsnet 360. The separation preserved continuity for investors and management. Former Score Media shareholders received one share in the new digital company for each share they had held in Score Media. John Levy and his family remained the largest single voting shareholder group. Rogers received an approximately 11.8 percent interest as part of the transaction but sold those shares in June 2014. The new company concentrated on digital sports publishing rather than conventional broadcasting, developing mobile products based on live scores, sports news, statistics, schedules, alerts, and personalized fan use. The next major stage was the move into online sports betting. After the 2018 U.S. Supreme Court decision in Murphy v. NCAA opened the way for states to establish sports-wagering regimes, theScore formed a 15-year market-access arrangement with Monmouth Park Racetrack in New Jersey. theScore Bet launched in the state in September 2019. Its distinctive proposition was integration: customers could move from sports information and game context in theScore application toward wagering services in markets where the product was licensed. In July 2019, Penn National Gaming agreed to a 20-year market-access arrangement covering 11 U.S. states. Penn Interactive Ventures also acquired a 4.7 percent equity interest. The arrangement gave theScore a route into additional regulated markets while giving Penn access to a technology and media brand with an established sports audience. This relationship later became the foundation for Penn's acquisition of the company. Score Media and Gaming was initially listed on the TSX Venture Exchange and moved to the Toronto Stock Exchange in September 2020. As sports betting became a strategic priority for gaming companies, Penn National Gaming announced an acquisition in 2021. The transaction, completed in October, was described as a cash-and-stock deal valued at approximately 2 billion Canadian dollars in the supplied reference material. Score Media and Gaming became a subsidiary of Penn, and its shares were removed from the Toronto Stock Exchange and Nasdaq. Under Penn ownership, theScore continued operating as a sports-media and betting brand. In April 2022, theScore Bet launched in Ontario after the province established a regulated online-gambling market. The company later identified the Toronto Blue Jays as an official gaming partner, extending the brand's presence in Canadian professional sports. The partnership was particularly notable because the Blue Jays are owned by Rogers, the company that had acquired Score Media's former television business. The company's history therefore follows a clear transformation: it began as the digital successor to a Canadian sports broadcaster, built a large mobile sports-information proposition, expanded into regulated online wagering, and was ultimately absorbed into a major North American gaming group. Its operating model relies on the interaction of content, real-time data, mobile technology, sportsbook licensing, and third-party market-access agreements. Its scope and availability are shaped by local gambling regulation, licensing conditions, and the rules applicable to sports-betting promotion.

1. 2022Ontario sportsbook launch

   theScore Bet expanded into Ontario's regulated online-gambling market.

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2. 2021Acquired by Penn National Gaming

   Penn acquired Score Media and Gaming, after which the company became private and a Penn subsidiary.

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3. 2020Toronto Stock Exchange listing

   The company moved its public listing from the TSX Venture Exchange to the Toronto Stock Exchange.

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4. 2019theScore Bet launched in New Jersey

   The company's first mobile sportsbook began operating in New Jersey and was integrated with theScore's sports-media proposition.

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5. 2019Penn market-access agreement

   Penn National agreed to provide market access across 11 U.S. states and took a minority stake through Penn Interactive Ventures.

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6. 2018New Jersey market-access arrangement

   The company partnered with Monmouth Park Racetrack to establish a route into New Jersey's future mobile sportsbook market.

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7. 2014Rogers exited its equity position

   Rogers sold the shares it had received in the digital company.

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8. 2013CRTC approved the television transaction

   Canadian broadcasting regulators approved Rogers Media's acquisition of Score Media's television business.

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9. 2012Digital business spun out from Score Media

   Score Media separated its digital properties from the television operations being sold to Rogers Media, creating the company that became theScore Inc.

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A mobile-first sports platform combining real-time sports information, fan engagement, and regulated online sports betting.

• theScoreSports media application

  theScore is the company's core digital sports-media product. It provides live scores, game schedules, news, statistics, alerts, and other real-time information across major sports. The application is designed for frequent mobile use and serves as the principal audience and engagement platform for the broader business. Its integration of sports information with betting-related features supports the company's strategy of moving users between content, fan interaction, and regulated wagering where permitted.

• theScore BetOnline sportsbook2019

  theScore Bet is the company's online sports-wagering product. It first launched in New Jersey in 2019 and later entered Ontario in 2022. The service is built around theScore's sports-media environment, allowing the company to connect news, live data, game context, and sportsbook functionality. Availability depends on licensing, local regulation, and market-access agreements, so its geographic coverage is not uniform across Canada and the United States.

• 2022Toronto Blue Jays official gaming partnership

  Canada · Ontario

  theScore Bet partnered with the Toronto Blue Jays as the club's official gaming partner after entering Ontario's regulated online-gambling market.

  Outcome. The partnership expanded the brand's association with Canadian professional sports and connected it with a Rogers-owned franchise.

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• 2022Launch theScore Bet in OntarioProduct launch

  Ontario opened a regulated online-gambling market, creating a route for licensed sportsbook operators.

  What changed. theScore Bet launched in Ontario and subsequently promoted its relationship with the Toronto Blue Jays.

  Aftermath. The product gained a regulated Canadian market in addition to its U.S. operations.

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• 2021Accept Penn National's acquisitionM&A

  Penn National sought to strengthen its digital sports-betting and sports-media capabilities.

  What changed. Penn acquired Score Media and Gaming in a cash-and-stock transaction.

  Aftermath. The company became a Penn subsidiary and its public securities were delisted.

  Reported transaction value. (2021)

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• 2019Broaden U.S. market access through Penn NationalStrategy

  The company needed jurisdiction-specific access arrangements to expand its sportsbook across the United States.

  What changed. Penn National Gaming agreed to a 20-year market-access arrangement covering 11 states, with Penn Interactive Ventures taking a minority equity stake.

  Aftermath. The relationship increased theScore Bet's potential U.S. reach and preceded Penn's eventual acquisition of the company.

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• 2018Enter regulated online sports bettingStrategy

  Changes in the U.S. legal environment after Murphy v. NCAA created opportunities for state-regulated mobile sports wagering.

  What changed. The company established a long-term market-access arrangement with Monmouth Park Racetrack in New Jersey.

  Aftermath. The agreement enabled theScore Bet to launch in New Jersey in 2019 and gave the company a platform for further U.S. expansion.

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• 2012Separate the digital assets from the television businessM&A

  Score Media agreed to sell its Canadian television operations to Rogers Media while retaining a separately organized digital sports business.

  What changed. TheScore.ca, mobile applications, and related digital properties were spun out into a new company.

  Aftermath. The transaction created the corporate foundation for Score Media and Gaming as a digital sports-media company rather than a conventional television broadcaster.

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• 2022theScore Bet launched in Ontario

  The sportsbook entered Ontario after the province opened its regulated online-gambling market.

  Product launchRegulation
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• 2022theScore Bet became an official gaming partner of the Toronto Blue Jays

  The company announced a gaming partnership with the Toronto Blue Jays, a Rogers-owned Major League Baseball franchise.

  CampaignOther
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• 2021Penn National completed its acquisition of theScore

  Penn National Gaming acquired Score Media and Gaming in a cash-and-stock transaction and subsequently took the company private.

  M&A
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• 2020The company moved its listing to the Toronto Stock Exchange

  Score Media and Gaming transferred its Canadian public listing from the TSX Venture Exchange to the Toronto Stock Exchange.

  Other
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• 2019theScore entered the U.S. sportsbook market

  Following a market-access agreement with Monmouth Park, theScore Bet launched in New Jersey and connected wagering with the company's sports-news application.

  Product launch
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• 2019Penn National entered a long-term market-access agreement with the company

  Penn National Gaming agreed to provide market access for theScore Bet in multiple U.S. states, while Penn Interactive Ventures acquired a minority equity position.

  M&A
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• 2014Rogers sold its stake in theScore

  Rogers subsequently disposed of the equity interest it had received in connection with the separation and television acquisition.

  M&A
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• 2013CRTC approved the sale of the television operations

  Canadian broadcasting regulators approved Rogers Media's acquisition of Score Media's television assets, including The Score Television Network.

  RegulationM&A
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• 2012Digital assets separated from Score Media as television business was sold to Rogers

  Score Media agreed to sell its Canadian television operations to Rogers Media, while its digital sports assets were separated into the new theScore business.

  M&A
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1. Score Media and Gaming