Sato Company
Brazilian distributor of Asian audiovisual content, including anime, tokusatsu, and Asian films, founded in 1985.
Last updated October 30, 2026
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Overview
Sato Company is a Brazilian company largely specialized in the distribution of Asian audiovisual content to the local market. The company was founded in 1985 and is headquartered in Barueri, in the São Paulo metropolitan area. It was established by Nelson Sato, the son of Japanese immigrants from Fukuoka and the youngest of eleven brothers. Initially, the company distributed Japanese movies for the Brazilian home video market. After initial attempts in distributing anime movies, Sato inked an agreement with the now-defunct Rede Manchete to distribute tokusatsu series such as Jaspion, Jiraya, and the Ultraman franchise. These series gained a foothold on local television and subsequently led to the release of licensed products. Sato was responsible for bringing Akira to Brazil in 1991, with over 250,000 tickets sold during its one-year theatrical run. From then on, the company consolidated its sale of Japanese films, as well as some Chinese titles. Between 2012 and 2013, it started distributing Korean dramas and action movies to Netflix in Brazil. In October 2007, Sato Company became responsible for handling SBT's international sales, as well as some Rede Bandeirantes titles, coinciding with Sato's licensing of Naruto to SBT. In 2014, the company developed a 13-installment program about pets using the license of the Italian character Topo Gigio. With the 2014 FIFA World Cup approaching, it announced a deal in January 2014 to distribute documentaries on key Brazilian soccer teams to Netflix. On July 8, 2016, it launched Wow!Play, an SVOD platform dedicated to anime and tokusatsu from its catalog, as well as some national content, with Doraemon among the new titles. On March 8, 2023, it launched Sato+, a FAST channel on Samsung TV Plus in Brazil. The company remains a key player in bringing Asian pop culture to Brazilian audiences.
History
Sato Company was established in 1985 by Nelson Sato, the son of Japanese immigrants from Fukuoka and the youngest of eleven brothers. The company initially distributed Japanese movies for the Brazilian home video market. After initial attempts in distributing anime movies, Sato inked an agreement with the now-defunct Rede Manchete to distribute tokusatsu series such as Jaspion, Jiraya, and the Ultraman franchise. These series gained a foothold on local television and subsequently started releasing licensed products. Sato was responsible for bringing Akira in 1991, with over 250,000 tickets sold in its one-year theatrical run. From then on, the company consolidated its sale of Japanese films, as well as some Chinese titles. Between 2012 and 2013, it started distributing Korean dramas and action movies to Netflix in Brazil. In October 2007, Sato Company became responsible for the handling of SBT's international sales, as well as some Rede Bandeirantes titles. This coincided with Sato's licensing of Naruto to SBT. The company developed a 13-installment program about pets using the license of the Italian character Topo Gigio in 2014. With the 2014 FIFA World Cup on the horizon, it announced a deal to distribute documentaries on key Brazilian soccer teams to Netflix in January of that year. On July 8, 2016, it launched Wow!Play, an SVOD platform dedicated to anime and tokusatsus from its catalog, as well as some national content. Among the new titles available was Doraemon. On March 8, 2023, it launched Sato+, a FAST channel on Samsung TV Plus in Brazil.
Company founded by Nelson Sato
Distributed Akira in Brazilian theaters, selling over 250,000 tickets
Became responsible for SBT's international sales and some Rede Bandeirantes titles
Started distributing Korean dramas and action movies to Netflix in Brazil
Announced deal to distribute documentaries on Brazilian soccer teams to Netflix
Developed a 13-installment pet program using Topo Gigio license
Launched Wow!Play SVOD platform
Launched Sato+ FAST channel on Samsung TV Plus in Brazil
Products and positioning
A niche distributor and licensor of Asian entertainment content for the Brazilian market, operating across home video, television, streaming, and licensing.
Wow!Play
Subscription video on demand platform dedicated to anime and tokusatsu from Sato's catalog, as well as some national content.
Sato+
Free ad-supported streaming television channel available on Samsung TV Plus in Brazil.
Recent events
- Unconfirmed
CropX acquires SCIO to build self-improving agronomic intelligence platform[2]
CropX Technologies announced the acquisition of SCIO, a provider of portable near-infrared spectroscopy for agriculture and the food industry. CropX said the deal adds laboratory-grade crop quality measurement, enterprise customers, 44 granted patents and a growing SaaS business, connecting agronomic recommendations with harvest and quality outcomes.
CropX acquires SCIO[3]
Reported:
CropX Technologies announced the acquisition of SCIO, a provider of portable near-infrared spectroscopy for agriculture and the food industry, combining agronomic intelligence with laboratory-grade measurement technology.
Sources3 sources
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