Schweizer Sportfernsehen

Schweizer Sportfernsehen, commonly abbreviated SSF, was a Swiss private television broadcaster built around coverage of sporting events. The service was founded in 2007 and began broadcasting on 1 July 2009. Its original identity emphasized sport-focused television, distinguishing it from general-interest broadcasters through live and magazine programming connected to Swiss and international sporting activity. The channel's programming model combined event coverage with studio and magazine formats. Known examples included football coverage of the Challenge League, volleyball from the Swiss National League A, and sports-oriented programs such as "SSF-Magazin" and "SportWoche." The schedule also included "Kick it!," presented by Claudia Lässer and Jörg Stiel, and "Outlaws," associated with Gian Simmen. These programs indicate an editorial approach that mixed live competition, discussion, personalities, and specialist sports content rather than relying only on major mass-market events. In 2013, the broadcaster was relaunched as SportSzene fernsehen, also styled SSf. The rebranding broadened the stated scope of the service by adding cultural and economic subjects to its sports coverage. This change represented a shift from a narrowly sports-defined channel identity toward a wider thematic television offering while retaining sport as its central area of expertise. The available reference material does not identify a founder, parent company, owner, headquarters, listing, financial results, or current management team. It also does not establish whether the original Schweizer Sportfernsehen brand remains operational after the 2013 relaunch. Accordingly, the broadcaster's current corporate status and the relationship between the SSF and SportSzene fernsehen names require verification. Its documented significance lies in its role as a Swiss private sports broadcaster that attempted to expand its editorial proposition beyond live sporting events.

Schweizer Sportfernsehen emerged in Switzerland as a private television project dedicated to sport. The broadcaster was founded in 2007, although the available reference does not name the founding organization or individuals behind it. Its operating concept was to provide a dedicated television outlet for sporting events and related editorial content, serving an audience interested in Swiss competition and sports coverage. The channel commenced broadcasting on 1 July 2009. Its schedule combined live events with recurring studio and magazine formats. Football was represented by live Challenge League coverage, while volleyball programming included matches from the Swiss National League A. Alongside these event broadcasts, the station offered programs designed to add commentary, interviews, features, and broader sports storytelling. Documented examples include "SSF-Magazin," "SportWoche," and "Kick it!," the latter presented by Claudia Lässer and Jörg Stiel. The programming also included "Outlaws," associated with snowboarder and sports personality Gian Simmen. This mixture of live rights-based programming and studio-led formats gave Schweizer Sportfernsehen a specialist position within the Swiss television market. Rather than functioning solely as an occasional event outlet, it presented a recurring schedule organized around sports news, personalities, analysis, and selected domestic competitions. The reference material does not provide audience figures, distribution details, ownership information, financial data, or a complete account of the broadcaster's rights agreements. A significant change came in 2013, when the service was relaunched as SportSzene fernsehen, written in some references as SSf. The relaunch was intended to create a more varied program by adding cultural and economic subjects to the existing sports focus. The change therefore affected both the channel's name and its editorial positioning: sport remained central, but the service sought to address a wider range of topics and potentially a broader audience. The documented sources do not clarify whether Schweizer Sportfernsehen continued as a separate legal entity, whether it was fully replaced by SportSzene fernsehen, or how long the later identity remained active. They also do not establish a current owner, management structure, headquarters, or present-day broadcasting status. The brand should consequently be understood as a historically documented Swiss private sports broadcaster whose identity evolved through the 2013 SportSzene fernsehen relaunch.

• 2013

  Relaunch as SportSzene fernsehen

  [1]Schweizer Sportfernsehenen.wikipedia.org

  The broadcaster was relaunched under the SportSzene fernsehen name, with programming expanded beyond sport to include cultural and economic subjects.

• 2009

  Broadcasting begins

  [1]Schweizer Sportfernsehenen.wikipedia.org

  The channel began broadcasting on 1 July 2009.

• 2007

  Broadcaster founded

  [1]Schweizer Sportfernsehenen.wikipedia.org

  Schweizer Sportfernsehen was founded in Switzerland as a private television broadcaster specializing in sports events.

A Swiss private broadcaster centered on sports events, sports journalism, and league coverage, later broadened toward cultural and economic programming under the SportSzene fernsehen identity.

• Live sports broadcasting

  Live Challenge League

  Live football coverage of Switzerland's Challenge League was one of the broadcaster's documented recurring offerings. It connected the channel to domestic competitive football and provided event-led programming within its sports-focused schedule.

• Live sports broadcasting

  Volleyball NLA

  Coverage of Swiss National League A volleyball formed another documented part of the schedule. The offering broadened the channel's sports portfolio beyond football and reflected its emphasis on televised domestic competitions.

• Sports magazine

  SSF-Magazin

  SSF-Magazin was a recurring sports magazine program associated with the broadcaster. It complemented live-event coverage with a format focused on sports-related reporting and presentation. The documented material identifies Vania Spescha as its host.

• Sports magazine

  SportWoche

  SportWoche was a weekly sports program listed in the channel's schedule. It represented the broadcaster's magazine and editorial output alongside live matches. Gabriel Oldham was identified as its host in the documented program information.

• Football television program

  Kick it!

  Kick it! was a Monday-evening program presented by Claudia Lässer and Jörg Stiel. Its inclusion in the schedule illustrates the broadcaster's use of presenter-led sports programming in addition to direct event transmission.

• Sports and lifestyle program

  Outlaws

  Outlaws was a Sunday-evening program associated with Gian Simmen. It formed part of the channel's broader sports-oriented schedule and extended the brand's programming beyond conventional match coverage.

• 2013

  Editorial expansion through the SportSzene fernsehen relaunchStrategy

  Background

  The original Schweizer Sportfernsehen identity was centered on sports events and sports programming. The broadcaster sought a more varied editorial proposition.

  Action taken

  The service was relaunched as SportSzene fernsehen, or SSf, adding cultural and economic topics to its sports coverage.

  Aftermath

  The relaunch broadened the channel's stated programming scope, but the available source does not document its audience impact, commercial results, or subsequent operating history.

  Source

1. 1Schweizer Sportfernsehenen.wikipedia.org
2. 2Schweizer Sportfernsehen homepagessfmedia.ch