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Schwalbe Tires

German bicycle-tire brand operated by Ralf Bohle GmbH.

Last updated October 16, 2026

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Overview

Schwalbe Tires is the bicycle-tire brand of Ralf Bohle GmbH, a German manufacturer headquartered in Reichshof-Wehnrath near Cologne. The company supplies pneumatic tires, inner tubes, and related accessories for a broad range of bicycles, e-bikes, wheelchairs, trailers, and small-wheel applications. Its portfolio spans commuting, touring, utility, road, mountain-bike, folding-bike, BMX, children's, recumbent, and cargo-oriented uses. Schwalbe is particularly associated with durable everyday and touring products, including the Marathon family, while also maintaining performance-oriented lines such as Pro One and mountain-bike tires for demanding off-road use. The business traces its origins to 1922, when Eugen and Willy Bohle established an export business for European bicycle parts in Bergneustadt. After the Second World War, the company rebuilt its international relationships. Ralf Bohle joined the family business in 1955 and, following the oil crisis of the early 1970s, helped shift its model from exporting European components toward importing bicycle products from Asia. In 1973, the company began working with South Korean tire maker Hung-A. Products were initially sold in Germany under the name Swallow and later under Schwalbe, the German word for swallow. The mountain-bike expansion of the 1980s accelerated the brand's position in the German original-equipment market. As production costs rose in South Korea, manufacturing moved to Indonesia, where a Jakarta-area plant opened in 1991. A second production site was commissioned in Vietnam in 2015 with Hung-A after Indonesian capacity became insufficient. The manufacturing partnership with Hung-A remains central to the brand's supply structure, while Ralf Bohle GmbH also operates subsidiaries in several European countries and the United States. The company moved into a new Reichshof headquarters in 2021. Schwalbe's product development has increasingly addressed e-bike use, puncture protection, sustainability, and system compatibility. The Marathon line began in 1986 and became an important long-distance and utility offering. Later products included the Big Apple balloon tire, reinforced e-bike tires such as Marathon E-Plus, the Green Marathon made with a high share of recycled and renewable materials, and a radial-carcass tire introduced in 2024. The company also sells tubes and repair accessories. Air Plus tubes were introduced in 2020, while Aerothan thermoplastic-polyurethane tubes were developed with BASF for road and mountain-bike applications. In 2024 Schwalbe introduced the Clik Valve, a one-handed bicycle-valve system developed alongside compatible products from SKS Germany. The brand has built visibility through athlete, team, and event sponsorships, including relationships with professional road and mountain-bike competitors and cycling teams. It also supports social and environmental initiatives. Since 2015, its tube-return program has collected used bicycle tubes for recycling, later expanding beyond Germany into additional European markets. Schwalbe works with Fair Rubber and has supported German wheelchair basketball since 2021. In fiscal 2023, Ralf Bohle GmbH reported revenue of €237.5 million and an average workforce of 312 employees, according to the cited Wikipedia reference. Schwalbe remains an active, internationally distributed specialist brand focused on bicycle tires and related mobility components.

History

Schwalbe's corporate history begins in 1922, when Eugen and Willy Bohle founded a Bergneustadt export business dealing in European bicycle parts. Wartime conditions restricted the company's activities largely to domestic wholesale, but international business was rebuilt after 1945. Ralf Bohle joined his father's company in 1955 and later redirected its commercial approach after the early-1970s oil crisis. Rather than concentrating on exports of European-made components, the company increasingly imported bicycle products from Asia. In 1973, Ralf Bohle GmbH began cooperating with Hung-A, a South Korean tire manufacturer. The tires were first marketed in Germany as Swallow products and subsequently adopted the Schwalbe name. During the mountain-bike boom of the 1980s, Schwalbe achieved a strong position among German original-equipment manufacturers. Rising labor costs in South Korea encouraged a manufacturing move to Indonesia, culminating in the opening of a new Jakarta plant in 1991. The company transferred its headquarters from Bergneustadt to Reichshof in 1995. Product development during this period helped establish Schwalbe as a specialist rather than a general bicycle-parts importer. The first Marathon tire was produced in 1986. Its reputation was reinforced by long-distance use, including a round-the-world bicycle tour by Wolfgang Reiche, who subsequently worked with the company as a tester and brand ambassador. Schwalbe later broadened its range across road, mountain, commuting, touring, utility, folding, BMX, children's, recumbent, trailer, wheelchair, and e-bike applications. The Big Apple balloon tire arrived in 2004, and dedicated e-bike products became increasingly important during the e-bike growth of the 2010s and 2020s. Ralf Bohle died on April 25, 2010. Frank Bohle, who had joined the management in the early 2000s, continued to lead the business as it expanded. Indonesian production capacity eventually became insufficient, so Schwalbe and Hung-A commissioned an additional Vietnamese factory in 2015. The company later moved into a new headquarters within Reichshof in 2021. Manufacturing is described as taking place at the Schwalbe plant in Vietnam, a joint venture with Hung-A, while the wider corporate structure includes Schwalbe Holding GmbH, Ralf Bohle GmbH, and subsidiaries in England, France, Italy, the Netherlands, and the United States. Recent development has combined performance engineering with environmental and practical initiatives. Schwalbe introduced Air Plus reinforced inner tubes in 2020 and developed Aerothan thermoplastic-polyurethane tubes with BASF. The Green Marathon, launched in 2023, used approximately 80% recycled and renewable materials. In 2024, the company introduced the Clik Valve bicycle-valve system in collaboration with SKS Germany. Schwalbe also operates a used-tube return and recycling program launched in 2015, works with Fair Rubber, sponsors athletes and teams, and has supported German wheelchair basketball since 2021. The brand continues to operate as an active international bicycle-component business under private ownership.

  • 2024

    Clik Valve introduced

    [1]

    The company launched the Clik Valve, a one-handed bicycle-valve system developed with compatible SKS Germany equipment.

  • 2023

    Green Marathon introduced

    [1]

    Schwalbe launched a Marathon tire using approximately 80% recycled and renewable materials.

  • 2021

    New Reichshof headquarters opens

    [1]

    The company moved into a new headquarters within Reichshof.

  • 2020

    Air Plus tube group launched

    [1]

    Schwalbe introduced reinforced Air Plus inner tubes designed to retain air for longer periods.

  • 2015

    Vietnamese factory commissioned

    [1]

    Schwalbe and Hung-A added a Vietnamese plant as Indonesian capacity became inadequate.

  • 2004

    Big Apple introduced

    [1]

    Schwalbe launched the Big Apple balloon bicycle tire.

  • 1995

    Headquarters move to Reichshof

    [1]

    Ralf Bohle GmbH moved its headquarters from Bergneustadt to Reichshof.

  • 1991

    Indonesian production plant opens

    [1]

    Manufacturing was relocated from South Korea to a newly built plant in Indonesia amid rising labor costs.

  • 1986

    First Marathon tire produced

    [1]

    Schwalbe produced the first Marathon tire, beginning one of the brand's best-known touring and utility families.

  • 1973

    Hung-A partnership begins

    [1]

    Ralf Bohle GmbH began its collaboration with South Korean tire producer Hung-A; products later became known in Germany as Schwalbe.

Products and positioning

Premium and upper-mid-market specialist bicycle-tire brand emphasizing durability, puncture protection, cycling performance, innovation, and increasingly sustainable materials.

  • Touring, commuting, and utility bicycle tires · 1986

    Marathon

    The Marathon family is Schwalbe's signature everyday and long-distance tire range. It is associated with commuting, touring, utility cycling, and durability, and has developed through multiple variants for different bicycle types and riding conditions. The first Marathon tire was produced in 1986 and the family later included specialized versions for e-bikes and enhanced puncture protection.

  • Road bicycle tires

    Pro One

    Pro One is Schwalbe's performance-oriented road-tire range. It represents the brand's focus on low rolling resistance, road handling, and competition-oriented construction, complementing Schwalbe's better-known commuting and touring products.

  • Balloon bicycle tires · 2004

    Big Apple

    Introduced in 2004, Big Apple is a balloon-tire design intended to provide a broad, comfortable contact profile for everyday and urban cycling. It helped extend Schwalbe's range beyond conventional narrow touring and utility formats.

  • Sustainable touring and utility bicycle tire · 2023

    Green Marathon

    Green Marathon is a Marathon-family tire introduced in 2023. Its material composition uses approximately 80% recycled and renewable inputs, positioning the product as a sustainability-focused alternative within Schwalbe's practical cycling portfolio.

  • Reinforced inner tubes · 2020

    Air Plus

    Air Plus is a reinforced inner-tube group introduced in 2020. Schwalbe designed it to retain air for longer than conventional tubes, addressing maintenance and reliability concerns for everyday, touring, and utility riders.

  • Thermoplastic polyurethane inner tubes

    Aerothan

    Aerothan tubes use thermoplastic polyurethane rather than conventional butyl rubber. Developed with BASF for road and mountain-bike applications, the line reflects Schwalbe's interest in lighter, technically differentiated tube materials and includes material development involving pyrolysis oil from end-of-life tires.

  • Bicycle valve and inflation system · 2024

    Clik Valve

    Clik Valve is a bicycle-valve system introduced in 2024. It is designed for one-handed use without a screw or lever mechanism and provides an audible click when the pump is attached. Schwalbe developed compatible pump heads and adapters with SKS Germany and designed the system to work with existing pump arrangements.

Marketing campaigns

  • 2021Wheelchair basketball support

    Germany

    Ralf Bohle GmbH began supporting German wheelchair basketball, including the national men's and women's teams.

    Outcome. The brand established a continuing association with adaptive sport and German national-team programs.

  • 2015Tube return and recycling program

    Germany · Netherlands · Belgium · United Kingdom

    Schwalbe began collecting used bicycle inner tubes for recycling. The initiative later expanded to additional European markets and had collected more than 15 million tubes by 2025.

    Outcome. The program became a long-running circularity initiative and broadened its geographic reach.

Brand decisions

  • 2024

    Launch of Clik ValveProduct launch

    Background

    Conventional bicycle valves can require threaded or lever-based pump connections.

    Action taken

    Schwalbe introduced a one-handed valve system with audible engagement and developed compatible pump equipment with SKS Germany.

    Aftermath

    The launch expanded Schwalbe's role from tire and tube supplier into adjacent inflation-system components.

  • 2023

    Launch of Green MarathonProduct launch

    Background

    The brand was developing products with greater use of recycled and renewable materials.

    Action taken

    Schwalbe introduced the Green Marathon, using approximately 80% recycled and renewable materials.

    Aftermath

    The product strengthened the sustainability dimension of the Marathon portfolio.

  • 2015

    Expansion into VietnamStrategy

    Background

    Existing Indonesian production capacity was no longer sufficient for the business.

    Action taken

    Schwalbe and Hung-A commissioned an additional Vietnamese factory.

    Aftermath

    Vietnam became the location of Schwalbe tire production described in the reference material.

  • 1991

    Relocation of production to IndonesiaStrategy

    Background

    Rising labor costs in South Korea created pressure to relocate manufacturing.

    Action taken

    Schwalbe and its production partner established a new plant in Indonesia.

    Aftermath

    Indonesia became a major manufacturing base before additional Vietnamese capacity was later added.

  • 1973

    Shift toward Asian sourcing and the Hung-A partnershipStrategy

    Background

    After the oil crisis, the company was moving away from an export-centered model based on European bicycle components.

    Action taken

    Ralf Bohle GmbH began importing Asian bicycle components and entered a tire-production collaboration with Hung-A in South Korea.

    Aftermath

    The partnership became the foundation of Schwalbe's later manufacturing and brand structure.

Recent events

  • 2025

    Schwalbe expands tube recycling activity[1]

    Other

    The tube-return program had collected more than 15 million used tubes by 2025 and had expanded to markets including the Netherlands, Belgium, and the United Kingdom.

  • 2025

    Schwalbe extends Schwalbe-Arena naming rights[1]

    Other

    The company extended its naming-rights agreement for the multifunctional Schwalbe-Arena in Gummersbach for a further five years.

  • 2024

    Schwalbe launches the Clik Valve system[1]

    Product launch

    The company introduced a bicycle-valve system designed for one-handed attachment and audible engagement, with compatible pump heads and adapters developed with SKS Germany.

  • 2023

    Schwalbe introduces the Green Marathon[1]

    Product launch · Other

    Schwalbe launched the Green Marathon, a bicycle tire using approximately 80% recycled and renewable materials.

Sources1 sources

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