Schubert Touristik
German coach tour operator offering cultural, spa, and holiday bus trips across Europe with door-to-door service and climate-neutral travel.
Last updated September 27, 2026
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Overview
Schubert Touristik is a German bus travel operator that specialises in organised coach holidays across Europe. The company markets itself as a provider of comfortable, climate-neutral travel, with a fleet of luxury coaches and a network of terminals in central Germany. Its core offering includes cultural trips, spa and health retreats, festive holiday journeys, and city or nature tours, all conducted by bus with experienced tour guides. A distinctive feature is the door-to-door taxi service that collects passengers from home and brings them to a Schubert terminal or boarding point, where they can park securely and enjoy complimentary coffee and tea in the terminal lounges before departure. The coaches are equipped with 48 luxury reclining seats, generous legroom, air conditioning, an onboard kitchen, toilet, and entertainment systems. Schubert Touristik also emphasises sustainability: since 2024 it has protected 690,000 square metres of forest in Nova Scotia, Canada, through its 'Schubert Klimawald' climate forest project in partnership with Climate Forest Canada. The company operates terminals in Aschersleben and Erfurt, and offers boarding discounts for customers who make their own way to the terminal or to Braunschweig or Hanover ZOB. Its catalogues cover winter 2025/26 and summer 2026, indicating an active and forward-looking programme. The brand is aimed at German-speaking travellers seeking hassle-free, guided coach holidays with a focus on comfort, safety, and environmental responsibility.
History
Schubert Touristik is a German coach tour operator based in Aschersleben, Saxony-Anhalt. While the exact founding year is not documented in the available sources, the company has established itself as a regional provider of organised bus holidays, with a particular focus on cultural, spa, and festive travel. Its operations are centred around a network of terminals in central Germany, including Aschersleben and Erfurt, which serve as departure points for tours across Europe. The company has developed a distinctive service model that includes a door-to-door taxi service, secure parking at terminals, and complimentary refreshments in terminal lounges. In recent years, Schubert Touristik has emphasised sustainability, launching the 'Schubert Klimawald' climate forest project in 2024. This initiative protects 690,000 square metres of forest in Nova Scotia, Canada, in partnership with Climate Forest Canada. The company also promotes climate-neutral travel on its coaches. Its current catalogues cover the winter 2025/26 and summer 2026 seasons, indicating an ongoing and active tour programme. The brand remains privately held and continues to target German-speaking travellers seeking comfortable, guided coach holidays.
- 2024
Launch of the Schubert Klimawald climate forest project, protecting 690,000 m² of forest in Nova Scotia, Canada.
Products and positioning
Comfortable, climate-neutral coach holidays with door-to-door service and no deposit required.
Coach tours
Guided bus trips to European destinations, including cultural, spa, and festive holidays.
Door-to-door taxi service
Pick-up from home and transfer to Schubert terminals or boarding points.
Schubert Klimawald
Climate protection project preserving forest in Nova Scotia, Canada.
Sources5 sources
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