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Schogetten

Schogetten is a German chocolate brand known for its variety of chocolate products and annual limited-edition flavours.

Last updated September 25, 2026

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Overview

Schogetten is a German chocolate brand whose history, according to its official website, dates to 1962. The brand presents its products as chocolate pieces and highlights a wide variety of flavours. Its official homepage invites visitors to explore that range. The brand’s history page describes a recurring “flavour of the year” programme, with examples including Knusperini, vanilla wafer, yoghurt-blueberry muesli, oat cookies and a birthday edition. In 2022, Schogetten marked its 60th anniversary and said it launched its first vegan varieties, reflecting growing attention to nutrition trends and sustainability. The company and brand owner are not identified in the supplied material.

History

Schogetten’s official history traces the brand to 1962 and describes more than half a century of chocolate products. The brand’s history page presents a timeline of annual flavour launches and other brand developments. Among the examples shown are the 2016 vanilla-wafer flavour, the 2017 Knusperini flavour with crunchy corn and a fine salty note, the 2018 yoghurt-blueberry-muesli flavour, and the 2019 oat-cookies flavour. The timeline also notes Schogetten Gold in 2021. In 2020, the brand introduced a new look. In 2022, it celebrated its 60th birthday with a birthday edition and launched its first vegan Schogetten varieties. The supplied history excerpt does not identify the brand’s founder, corporate owner or headquarters.

  • 2022

    60th anniversary edition and first vegan varieties

  • 2021

    Schogetten Gold featured in the brand timeline

  • 2020

    The brand introduced a new look

  • 2019

    Oat-cookies flavour of the year

  • 2018

    Yoghurt-blueberry-muesli flavour of the year

  • 2017

    Knusperini flavour of the year

  • 2016

    Vanilla-wafer flavour of the year

  • 1962

    Brand history begins

Products and positioning

A variety-led chocolate brand that regularly introduces new flavours and has added vegan varieties.

  • Schogetten Gold

    A product named in the brand’s 2021 history entry.

  • Vegan Schogetten

    The brand says its first vegan varieties launched in 2022.

  • Flavour-of-the-year editions

    Annual flavour examples listed by the brand include vanilla wafer, Knusperini, yoghurt-blueberry muesli and oat cookies.

Marketing campaigns

  • 202260th-anniversary birthday edition

Sources2 sources

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