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Schlager Deluxe

Schlager Deluxe is a free-to-air German music television channel dedicated to Schlager and German pop music.

Last updated September 29, 2026

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Overview

Schlager Deluxe is a German free-to-air music television channel that launched on 6 December 2020 at 17:00. According to its official website, it positions itself as a new favourite channel in free TV, playing modern, fresh, colourful and young German pop music — a mix of Schlager, pop-Schlager and contemporary German pop. The channel describes its programming as unique, emotional and fun, with Schlager stars meeting newcomers and classic hits meeting new material, broadcasting 24/7 and freely receivable. The French Wikipedia entry confirms it is a free German music television channel. The brand operates in the German television market and is aimed at fans of German-language popular music.

History

Schlager Deluxe launched on 6 December 2020 at 17:00 as a free-to-air German music television channel. Its official website presents the launch as the arrival of a new favourite free-TV channel dedicated to German pop music, combining Schlager, pop-Schlager and fresh German pop. The channel broadcasts 24/7 and is freely receivable. The French Wikipedia entry describes it simply as a free German music television channel. No further corporate history, ownership changes or milestones are provided in the available evidence.

  • Schlager Deluxe begins broadcasting live in German free TV at 17:00.

Products and positioning

A free-to-air music channel for modern German pop and Schlager, aimed at a young, colourful audience.

  • Schlager Deluxe television channel

    A 24/7 free-to-air music channel playing Schlager, pop-Schlager and German pop music.

Sources3 sources

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