Schick
American personal-care brand specializing in razors, blades, and shaving products.
Last updated October 14, 2026
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Overview
Schick is an American personal-care brand best known for safety razors, replacement blades, disposable razors, women's shaving systems, and shaving gels. The brand traces its origins to 1926, when inventor Jacob Schick established the Magazine Repeating Razor Company and introduced a single-blade injector razor whose steel magazine held multiple replacement blades. This design helped make blade replacement more convenient and established the technological and functional orientation that has characterized Schick throughout its history. Jacob Schick sold the original company in 1928 and went on to establish another business under his name focused on electric shavers. The razor business subsequently passed through several ownership structures. Patrick Frawley acquired controlling shares in 1955, and in 1970 Schick became a division of Warner-Lambert. Pfizer acquired Warner-Lambert and its subsidiaries in 2000. Energizer then purchased Schick from Pfizer in 2003. In 2015, Energizer separated its personal-care operations into Edgewell Personal Care, which became Schick's current corporate owner. Schick's principal business is shaving. Its portfolio has included premium multi-blade cartridge systems such as Schick Hydro and Schick Quattro; disposable products including Xtreme3, Slim Twin, and Exacta; women's systems such as Intuition and Hydro Silk; and earlier injector, double-edge, and flexible-blade products. The brand has also marketed shaving gels and related preparation products. Product development has commonly emphasized reduced irritation, lubrication, skin hydration, flexible or pivoting heads, blade protection, and integrated trimming functions. The Hydro family is one of Schick's best-known modern product platforms. Hydro systems use multiple blades and lubrication or hydration features, with Hydro 3 and Hydro 5 variants aimed at different shaving preferences. Some versions add a powered handle, selectable vibration levels, or a rear trimmer. Quattro, introduced in 2003, positioned a four-blade cartridge system against other premium men's shaving products and later appeared in powered, titanium, and women's variants. Intuition combines lathering and shaving in one women's razor format, while Hydro Silk adapts the Hydro concept to women's shaving. Schick has used different brand names in different regions. In North America, Australia, Asia, and Russia, products generally use the Schick name. In Europe, Edgewell markets substantially related shaving products under the Wilkinson Sword brand. During the 2000s, Schick was described as the world's second-largest razor brand by sales behind Gillette and as the leading safety-razor and blade brand in Japan. The brand remains part of Edgewell's international shaving portfolio, although its precise current market share, headquarters, executive leadership, and financial performance are not established in the supplied sources.
History
Schick's history begins in 1926 with Jacob Schick, an inventor who founded the Magazine Repeating Razor Company. The company's early product was a single-blade injector safety razor. Rather than requiring users to handle individual loose blades, the system used a steel magazine containing multiple replacement blades. This approach made changing blades faster and more controlled, and it gave the brand an early association with convenience and mechanical innovation. Schick sold the original company in 1928. He subsequently created another company bearing his name to promote electric shavers, while the original safety-razor business continued under other ownership. In 1935, the Schick injector razor family was introduced as a distinct product line and remained in production into the early twenty-first century, although compatible injector blades continued to be manufactured. The company also produced a Schick Krona, or Schick Double Edge Razor, using a twist-to-open design from the mid-1960s through the late 1970s. A major ownership transition occurred in 1955, when Patrick Frawley purchased controlling shares in Schick. Frawley retained control until 1970, when Schick became a division of Warner-Lambert. The brand then operated within Warner-Lambert's consumer and personal-care interests until Pfizer acquired Warner-Lambert in February 2000. Pfizer sold Schick to Energizer in 2003, transferring the brand to a company with a significant battery and consumer-products business. During the late twentieth and early twenty-first centuries, Schick broadened its portfolio beyond traditional injector and double-edge razors. Tracer introduced flexible two-blade technology, while Tracer FX adapted the concept for sensitive skin. Xtreme3 brought a three-blade disposable format to market, including a disposable version introduced in 1999 and later variants such as Xtreme3 SubZero. Quattro, launched in 2003, moved the brand into four-blade cartridge shaving and was followed by Quattro Power, Quattro Titanium, Quattro Titanium Trimmer, and women's versions. Schick also developed products targeted at women. Intuition combined a shaving surface with built-in lathering, allowing the user to apply lather and shave in one step. Hydro Silk applied a five-blade format to women's shaving, and the product was later incorporated into the Wilkinson Sword line in Europe. In men's shaving, the Hydro platform was released in 2010 and expanded into Hydro 3, Hydro 5, and Hydro 5 Power Select. These products emphasized lubrication, hydration during shaving, skin guards, pivoting or flexible performance, and integrated trimming features. In the 2000s, Schick was reported as the second-largest razor brand globally by sales after Gillette and the leading safety-razor and blade brand in Japan. Its geographic naming strategy differs by market: Schick is used in North America, Australia, Asia, and Russia, while related products are sold in Europe under Edgewell's Wilkinson Sword brand. On July 1, 2015, Energizer separated its operations into two companies, and Schick became part of Edgewell Personal Care. The brand remains active, with a portfolio spanning cartridge systems, disposables, replacement blades, women's products, traditional safety razors, and shaving gels.
- 2015
Schick becomes an Edgewell brand
[1]Energizer's corporate separation placed Schick under Edgewell Personal Care.
- 2012
Hydro Silk added to Wilkinson Sword line
[1]Hydro Silk, initially introduced as a Schick women's product, was added to the Wilkinson Sword line in Europe.
- 2010
Hydro platform launched
[1]Schick released the redesigned Hydro razor system, later extended through Hydro 3, Hydro 5, and powered versions.
- 2003
Energizer acquisition and Quattro launch
[1]Energizer bought Schick from Pfizer, while Schick introduced the four-blade Quattro system.
- 2000
Pfizer acquires Warner-Lambert
[1]Pfizer acquired Warner-Lambert, including its Schick subsidiary.
- 1999
Xtreme3 disposable introduced
[1]Schick introduced a disposable version of its three-blade Xtreme3 shaving concept.
- 1970
Warner-Lambert ownership begins
[1]Schick became a division of Warner-Lambert.
- 1955
Patrick Frawley acquires control
[1]Patrick Frawley purchased controlling shares in Schick.
- 1935
Injector razor family introduced
[1]The Schick injector-style family entered production and remained an important traditional shaving line for decades.
- 1928
Sale of the original company
[1]Jacob Schick sold the original razor business and established another company focused on electric shavers.
Products and positioning
Functional, accessible shaving products emphasizing comfort, skin protection, hydration, reduced irritation, flexible shaving performance, and convenience.
safety razor · 1935
Schick Injector Razor
A single-edge injector-style razor family introduced in 1935. Its design uses a magazine-fed blade system and represents Schick's traditional mechanical approach to shaving. The razors remained in production into the early 2000s, while compatible blades continued to be manufactured.
men's cartridge razor · 2010
Schick Hydro 5
A modern cartridge razor platform launched in 2010. Hydro products use multi-blade configurations and lubrication or hydration features intended to improve comfort during shaving. The family includes Hydro 3, Hydro 5, and powered variants with additional trimming or vibration functions. A five-blade cartridge system within the Hydro family. Its features include skin guards, an advanced hydrating gel component, and a flip trimmer. The product is positioned around close shaving with lubrication and comfort features.
men's cartridge razor
Schick Hydro 3
A three-blade Hydro configuration that shares the platform's lubrication and comfort-oriented design while using fewer blades than Hydro 5. The supplied reference describes it as lacking the Hydro 5 flip trimmer.
women's cartridge razor
Schick Hydro Silk
A five-blade women's shaving system derived from the Hydro platform. It was initially introduced under Schick and was later added to the Wilkinson Sword line in Europe, reflecting Edgewell's regional brand architecture.
women's shaving system
Schick Intuition
A women's shaving system designed to lather and shave in a single step. Its integrated lathering format differentiates it from conventional razors that require separate shaving cream or gel.
men's cartridge razor · 2003
Schick Quattro
A four-blade men's cartridge system introduced in 2003. The platform was extended through redesigned handles and variants including Quattro Midnight, Quattro Chrome, Quattro Power, Quattro Titanium, and Quattro Titanium Trimmer. Women's versions used a modified format and different visual design.
disposable razor · 1999
Schick Xtreme3
A three-blade men's shaving razor family. The disposable Xtreme3 version was introduced in 1999, and the range also included Xtreme3 SubZero. The line broadened Schick's presence in lower-cost and convenience-oriented disposable shaving.
cartridge razor
Schick Tracer
A two-blade razor with flexible blades intended to conform to facial contours. Related products included Tracer FX for sensitive skin and FX Diamond, which was marketed around longer-lasting blade sharpness.
cartridge razor
Schick Protector
A razor line marketed around protection against nicks. It represents an earlier Schick effort to distinguish cartridge shaving through safety and skin-protection features.
disposable razor
Schick Exacta
A disposable razor family available in versions with or without a lubricating strip. Exacta 2 used two blades, while Exacta 3 used three blades, a lubricating strip, and a pivoting head.
disposable razor
Schick Slim Twin
A two-bladed disposable razor family offered in several variants. It occupied the simple, compact, and convenience-oriented segment of Schick's portfolio.
double-edge safety razor · 1965
Schick Krona
Also known as the Schick Double Edge Razor, Krona was a twist-to-open safety razor produced from 1965 until the late 1970s.
shaving preparation
Schick shaving gels
Schick has marketed shaving gels alongside its razor and blade systems. These products support the brand's broader positioning around comfortable, lubricated shaving rather than serving only as razor hardware.
Brand decisions
2015
Transfer to Edgewell Personal CareStrategyBackground
Energizer reorganized its corporate structure and separated its personal-care operations.
Action taken
Schick was placed within Edgewell Personal Care following the July 2015 separation.
Aftermath
Schick continued as a core shaving brand in Edgewell's portfolio, with Wilkinson Sword serving as the principal related brand name in Europe.
2010
Introduction of HydroProduct launchBackground
The brand continued developing multi-blade products with comfort and lubrication features.
Action taken
Schick launched the redesigned Hydro system and subsequently developed Hydro 3, Hydro 5, and Hydro 5 Power Select.
Aftermath
Hydro became a central Schick platform for men's and women's shaving products.
2003
Sale of Schick to EnergizerM&ABackground
Pfizer owned Schick after its acquisition of Warner-Lambert but subsequently sold the razor business.
Action taken
Energizer acquired Schick from Pfizer.
Aftermath
Schick became part of Energizer's consumer-products portfolio and continued expanding its cartridge and disposable offerings.
2003
Introduction of QuattroProduct launchBackground
Schick was competing in the premium multi-blade cartridge-razor segment.
Action taken
The brand launched Quattro, a four-blade men's razor system, and later extended it with powered, titanium, trimmer, and women's variants.
Aftermath
Quattro became one of Schick's principal modern product platforms.
1926
Launch of the magazine-fed injector razorProduct launchBackground
The new company sought to make safety-razor blade replacement more convenient and controlled.
Action taken
Schick introduced a single-blade razor using a steel magazine containing multiple replacement blades.
Aftermath
The system became the foundational product concept associated with the Schick name.
Recent events
- 2015
Energizer separates its personal-care business into Edgewell[1]
M&A
Following Energizer's corporate separation, Schick became a brand of the newly formed Edgewell Personal Care.
- 2010
Schick launches the Hydro razor platform[1]
Product launch · Product generation
The redesigned Hydro razor system was released, forming the basis for later Hydro 3, Hydro 5, and powered variants.
- 2003
Energizer purchases Schick from Pfizer[1]
M&A
Energizer acquired the Schick business from Pfizer and added it to its personal-care portfolio.
- 2003
Schick launches the Quattro four-blade system[1]
Product launch · Product generation
Schick introduced Quattro as a four-blade men's cartridge razor platform.
- 2000
Pfizer acquires Warner-Lambert and Schick[1]
M&A
Pfizer acquired Warner-Lambert, bringing Schick into Pfizer's group of subsidiary businesses.
- 1970
Schick becomes a Warner-Lambert division[1]
M&A
The brand became part of Warner-Lambert after the Frawley ownership period.
- 1955
Patrick Frawley gains control of Schick[1]
M&A · Leadership change
Patrick Frawley purchased controlling shares in the razor company.
- 1928
Jacob Schick sells the original razor company[1]
M&A · Leadership change
Schick sold the original company and formed a separate business to commercialize electric shavers.
- 1926
Jacob Schick establishes the Magazine Repeating Razor Company[1]
Other
Jacob Schick founded the business that introduced the original Schick injector-style safety razor system.
- 1926
Schick introduces its early repeating injector razor[1]
Product launch
The company launched a single-blade safety razor using a steel magazine that stored multiple replacement blades.
Sources2 sources
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