SCHAEFER Industrieagentur GmbH

SCHAEFER Industrieagentur GmbH is a German technical sales agency (Handelsvertretung) specialising in the SHK sector — sanitation, heating and air-conditioning (Sanitär, Heizung, Klima). Based in Baden-Württemberg, the company acts as an independent manufacturers' representative, connecting HVAC equipment makers with wholesalers, installers and trade partners across southern Germany rather than manufacturing products itself. The agency's portfolio covers a range of well-known European building-services brands. According to its own website, it represents LUNOS, MCZ, GF/Uponor, Jaga, REVEN, Deltamess and Schulte & Todt in Baden-Württemberg. Several of these mandates extend beyond the home region: MCZ is also covered in Bavaria, while LUNOS is additionally represented in Saarland and Rhineland-Palatinate. This multi-principal model is typical of German Handelsvertretungen, which sell on behalf of several non-competing manufacturers and provide local technical advice, quotation support and project service. The business traces its origins to 1980, when the sales representation was founded. It has operated as a GmbH (limited liability company) since 2017, a legal form that signals a more formalised corporate structure as the agency grew. Its focus remains the technical building-equipment trade in southern Germany, where it supports the specification and sale of ventilation systems, heating appliances, piping and underfloor heating, and related HVAC components. As a privately held sales agency, SCHAEFER Industrieagentur does not publish financial statements or a stock listing. Its public profile is built around its principal brands and its regional coverage rather than consumer-facing marketing. The company's website, industrieagentur.com, serves as the main channel for trade customers seeking contact details, product information and territory coverage.

SCHAEFER Industrieagentur GmbH is a technical sales representation (Handelsvertretung) for the HVAC industry in southern Germany. Its origins date to 1980, when the sales agency was founded. For several decades it operated as a sales representation, building relationships with manufacturers of sanitation, heating and air-conditioning equipment and serving the wholesale and installation trade in Baden-Württemberg and neighbouring regions. In 2017 the business adopted the legal form of a GmbH (Gesellschaft mit beschränkter Haftung), a German limited liability company. This change marked a step up in corporate formalisation, consistent with a growing agency handling multiple manufacturer mandates across a wider territory. By the time of its public web presence, the agency described itself as a technical SHK-Handelsvertretung in Baden-Württemberg representing LUNOS, MCZ, GF/Uponor, Jaga, REVEN, Deltamess and Schulte & Todt. Its coverage had expanded beyond its home state for certain principals: MCZ was additionally represented in Bavaria, and LUNOS additionally in Saarland and Rhineland-Palatinate. This pattern reflects the agency's strategy of deepening regional coverage for selected brands while maintaining a broad multi-principal portfolio. The company remains privately held and active, with its website serving as the primary public information channel for trade customers.

• 2017

  Business converted into a GmbH (limited liability company).

• 1980

  Sales representation founded, later operating as SCHAEFER Industrieagentur.

Independent technical manufacturers' representative for the SHK/HVAC trade in southern Germany, offering multi-brand sales coverage and local technical support.

• Technical sales representation for HVAC/SHK equipment

  Independent manufacturers' representation for sanitation, heating and air-conditioning products in southern Germany.

• Representation of LUNOS

  Coverage in Baden-Württemberg, Saarland and Rhineland-Palatinate.

• Representation of MCZ

  Coverage in Baden-Württemberg and Bavaria.

• Representation of GF/Uponor, Jaga, REVEN, Deltamess and Schulte & Todt

  Coverage in Baden-Württemberg.

1. 1SCHAEFER Industrieagentur | SHK-Handelsvertretung Südindustrieagentur.com
2. 2SCHAEFER Industrieagentur GmbH — Wikidatawikidata.org