Scent of Africa

Scent of Africa is a fine-fragrance house headquartered in Accra, Ghana. Founded in 2016 by Tanal Ghandour, the brand entered the market with two initial perfumes, For Him and For Her. Its early brand-building included the appointment of former footballer Marcel Desailly and model Oluchi Onweagba as ambassadors, linking the fragrance label to internationally recognizable African and African-connected cultural figures. The brand's central proposition is to present Africa as a source of refined, contemporary fragrance culture rather than treating the continent only as an exotic backdrop or ingredient repository. Its perfumes combine African references and traditional ingredients with the work of international perfumers and modern luxury-fragrance presentation. This positioning places Scent of Africa within the premium and niche fragrance segment, with storytelling and cultural representation forming important parts of its identity. Scent of Africa was relaunched in 2022 through the Eternal Legends Collection. The collection comprises six feminine and masculine fragrances arranged as three pairs, or duos. Each perfume is associated with a figure or story drawn from African mythology, including themes involving kings, queens, angels, and immortal gods. The collection was designed to connect olfactory composition with narratives of African heritage while maintaining a contemporary international style. The first pair, Rakh and Nefee, was introduced in Accra in March 2022. A second pair, Hagé and Laïka, followed in Accra in December 2022. The final pair, Bézi and Bellua, was launched in Abidjan, Côte d'Ivoire, in June 2023. These launches established a sequence of collection presentations in West African commercial and cultural centers and expanded the brand's public presence beyond Ghana. Scent of Africa has also received design recognition. The brand won a bronze trophy in the Perfumes & Fragrances category at the Pentawards Gala in London and received a gold award in the 2023 NY Product Design Awards organized by the International Awards Associate. Publicly available reference material provides limited information about the company's ownership structure, distribution footprint, revenue, workforce, and current leadership beyond its founder. The brand is therefore best characterized as an Africa-rooted premium fragrance house whose documented portfolio is centered on the Eternal Legends Collection.

Scent of Africa was established in 2016 by Tanal Ghandour as a fine-fragrance house based in Accra, Ghana. Its first documented market entry consisted of two perfumes, For Him and For Her, establishing a gender-paired format and a broad consumer proposition from the outset. The initial launch was supported by Marcel Desailly and Oluchi Onweagba, who served as the brand's first ambassadors. The company's identity developed around the presentation of African culture through luxury fragrance. Rather than positioning itself solely around a conventional national origin, Scent of Africa connected perfume creation with African ingredients, artistic references, and cultural narratives. The brand's public materials describe its fragrances as combining traditional African elements with contemporary artistry and the work of international perfumers. A significant turning point came in 2022, when Scent of Africa underwent a relaunch centered on the Eternal Legends Collection. The new range contained six feminine and masculine perfumes grouped into three duos. Each fragrance was linked to a legendary or mythological character, with the collection drawing on stories associated with African kings, queens, angels, and immortal gods. This gave the brand a more structured narrative platform and moved its presentation from a simple fragrance pairing toward a collection-based luxury concept. Rakh and Nefee, the first duo, were unveiled in Accra in March 2022. Hagé and Laïka followed in Accra in December of the same year. The final pair, Bézi and Bellua, was launched in Abidjan in June 2023. The sequence of launches in Accra and Abidjan reflects the brand's West African base and its effort to stage collection milestones in prominent regional cities. The brand's design and packaging work also received external recognition. Scent of Africa won a bronze trophy in the Perfumes & Fragrances category at the Pentawards Gala in London. It subsequently received a gold award at the 2023 NY Product Design Awards, organized by the International Awards Associate. These recognitions support the brand's premium design positioning, although the available reference material does not provide detailed judging criteria or specific product-level award attribution. The available sources do not establish Scent of Africa's legal corporate structure, parent company, ownership, financial performance, employee count, retail network, or current executive roster beyond the founder named in the brand's history. Its documented evolution nevertheless shows a clear progression from an initial two-fragrance launch in 2016 to a mythology-led, six-fragrance collection launched between 2022 and 2023.

• 2023

  Bézi and Bellua complete the collection

  [1]Scent of Africaen.wikipedia.org

  The final Eternal Legends duo debuted in Abidjan in June, completing the six-fragrance collection.

• 2023

  Design award recognition

  [1]Scent of Africaen.wikipedia.org

  Scent of Africa received a gold award in the NY Product Design Awards and had previously won a bronze Pentawards trophy in the Perfumes & Fragrances category.

• 2022

  Relaunch through the Eternal Legends Collection

  [1]Scent of Africaen.wikipedia.org

  Scent of Africa relaunched with six feminine and masculine fragrances presented as three duos and inspired by African mythology.

• 2022

  Rakh and Nefee introduced

  [1]Scent of Africaen.wikipedia.org

  The first Eternal Legends duo was unveiled in Accra in March.

• 2022

  Hagé and Laïka introduced

  [1]Scent of Africaen.wikipedia.org

  The second Eternal Legends duo was launched in Accra in December.

• 2016

  Brand founded and initial fragrances released

  [1]Scent of Africaen.wikipedia.org

  Tanal Ghandour founded Scent of Africa in Ghana. The brand entered the fragrance market with For Him and For Her and named Marcel Desailly and Oluchi Onweagba as its first ambassadors.

A premium African fine-fragrance brand combining traditional African references and ingredients with contemporary artistic direction, international perfumery, and mythology-led storytelling.

• Fine fragrance · 2016

  For Him

  One of the two fragrances used for Scent of Africa's original 2016 market entry. It formed the masculine counterpart to For Her and established the brand's initial paired fragrance format. Public reference material does not provide its note structure, concentration, bottle specifications, or current availability.

• Fine fragrance · 2016

  For Her

  The feminine counterpart to For Him in the brand's debut fragrance offering. It was released when Scent of Africa was founded in 2016. Available reference material does not specify its ingredients, olfactory profile, packaging, or whether it remains in production.

• Fine fragrance · 2022

  Rakh

  One half of the first Eternal Legends duo. Rakh was unveiled in Accra in March 2022 as part of the brand's relaunch. The collection connects each perfume with a story or legendary figure from African mythology, but detailed fragrance notes and the specific legend represented by Rakh are not supplied in the available source.

• Fine fragrance · 2022

  Nefee

  Released alongside Rakh as the first duo in the Eternal Legends Collection. Nefee was introduced in Accra in March 2022. Its collection-level concept draws on African mythology and combines cultural references with contemporary perfumery, while public reference material does not give detailed notes or current distribution information.

• Fine fragrance · 2022

  Hagé

  One of the second pair of Eternal Legends fragrances, launched in Accra in December 2022. Hagé belongs to Scent of Africa's mythology-led portfolio, in which individual perfumes represent or evoke legendary figures and stories. Specific composition details and availability are not documented in the supplied reference material.

• Fine fragrance · 2022

  Laïka

  Laïka was introduced with Hagé in Accra in December 2022 as the second Eternal Legends duo. The fragrance contributes to the collection's pairing of feminine and masculine perfumes and its use of African mythological storytelling. Detailed notes, concentration, and retail status are not provided by the available source.

• Fine fragrance · 2023

  Bézi

  Bézi was launched in Abidjan in June 2023 as one of the final two fragrances in the Eternal Legends Collection. It forms a duo with Bellua and extends Scent of Africa's use of African mythology and cultural narrative as a framework for contemporary fine fragrance.

• Fine fragrance · 2023

  Bellua

  Bellua was introduced alongside Bézi in Abidjan in June 2023. Its launch completed the six-fragrance Eternal Legends Collection, which was created with African cultural references, traditional ingredients, and contemporary international perfumery. Product-specific notes and ongoing availability are not stated in the supplied material.

• 2022

  Relaunch around the Eternal Legends conceptStrategy

  Background

  After its initial two-fragrance launch, Scent of Africa sought a broader and more distinctive platform for its fine-fragrance identity.

  Action taken

  The brand relaunched with six perfumes arranged into three duos and connected the range to stories from African mythology.

  Aftermath

  The relaunch created the brand's most extensively documented portfolio and was followed by staged launches in Accra and Abidjan through 2023.

  Source

• 2016

  Initial For Him and For Her launchProduct launch

  Background

  Scent of Africa entered the fragrance industry when it was founded in 2016.

  Action taken

  The brand released two distinct fragrances, For Him and For Her, using a paired masculine and feminine format.

  Aftermath

  The two products established the brand's initial market identity before the later Eternal Legends relaunch.

  Source

1. 1Scent of Africaen.wikipedia.org