Scarselli Diamonds
A multinational retailer specializing in natural colored diamonds, colored-diamond jewelry, and rare gemstones.
Last updated August 24, 2026
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Overview
Scarselli Diamonds is a jewelry and gemstone retailer focused on natural colored diamonds and rare gems. The business was established in Italy in 1957 and transferred its operations to the United States in 1978. Its principal office is in New York City, while the company has also maintained offices in Hong Kong, Shanghai, and Shenzhen, giving it a commercial presence spanning the United States and major Asian jewelry markets. The company’s distinctive specialization is the sourcing and sale of naturally colored diamonds. Its inventory has included yellow, pink, red, and blue diamonds, alongside conventional colorless diamonds. It also trades in other high-value gemstones, including emeralds, sapphires, and rubies, and offers jewelry incorporating colored diamonds and rare stones. This places Scarselli Diamonds in the luxury segment of the diamond trade, where value depends not only on size and clarity but also on rarity, natural color intensity, provenance, and market recognition. Scarselli has also been associated with museum-level diamond collecting. It was among the early diamond companies to have a collection admitted to a museum, an achievement that reflects the crossover between commercial gemstone dealing and institutional gemological or cultural collections. The company’s profile has been particularly connected with exceptional colored diamonds rather than with mass-market bridal jewelry. A notable transaction involving the company was the sale of the Aurora Green Diamond through Christie’s in May 2016. Scarselli Diamonds owned the stone before it was auctioned. The vivid green diamond sold for US$16.8 million, or approximately US$3.3 million per carat, to the Chinese jewelry company Chow Tai Fook. The sale illustrated the high values attainable for unusually rare natural colored diamonds and connected Scarselli with one of the most prominent colored-diamond auction transactions of the period. Publicly available reference material provides limited information about the company’s ownership structure, leadership, detailed retail footprint, founding family, and current corporate organization. Its known business identity is therefore best described as an internationally oriented luxury gemstone retailer and dealer headquartered in New York, with additional offices in Hong Kong and mainland China.
History
Scarselli Diamonds traces its origins to Italy, where it was founded in 1957. The available historical record identifies the company as a diamond and gemstone business rather than a mass-market jewelry chain. From its early operations, it developed a focus on colored diamonds and rare gemstones, categories in which scarcity, natural coloration, size, and quality can create substantial differences in value. In 1978, Scarselli moved its operations to the United States. New York City became the location of its head office, placing the company within one of the world’s principal centers for luxury jewelry, diamond trading, auctions, and gemstone expertise. The relocation also marked a shift toward an internationally oriented operating model. The company subsequently maintained main offices in Hong Kong, Shanghai, and Shenzhen, connecting its American base with important East Asian markets and clients. Scarselli’s commercial identity has remained closely tied to natural colored diamonds. Its reported inventory includes yellow, pink, red, and blue diamonds, as well as colorless stones. The company also deals in emeralds, sapphires, rubies, and other rare gemstones. Its activities therefore span both the sale of individual exceptional stones and the creation or supply of jewelry incorporating colored diamonds and precious gems. The emphasis on naturally colored stones distinguishes the business from retailers whose main focus is standardized colorless diamond engagement jewelry. The company has also had a role in the preservation and presentation of important gemstones. Scarselli was among the first diamond companies to have a diamond collection admitted to a museum. This institutional association is significant because it places at least part of the company’s activity in the context of gemological education, collecting, and public display, in addition to private luxury commerce. One of the best-documented episodes in the company’s history concerns the Aurora Green Diamond. Scarselli Diamonds owned the stone before it was offered by Christie’s in May 2016. The vivid green diamond achieved a sale price of US$16.8 million, reported as about US$3.3 million per carat, and was purchased by the Chinese jewelry company Chow Tai Fook. The transaction brought international attention to Scarselli’s involvement with an unusually rare colored diamond and demonstrated the commercial importance of the Asian luxury jewelry market. Beyond these milestones, publicly available reference material offers few verified details about the company’s founders, succession, legal structure, annual sales, current executives, or specific retail locations. The documented history supports describing Scarselli Diamonds as a New York-headquartered, internationally operating specialist in natural colored diamonds, colored-diamond jewelry, and rare gemstones, with historical roots in Italy and established connections to the United States and East Asia.
- 2016
Aurora Green Diamond sold at auction
[1]Christie’s sold the Aurora Green Diamond, previously owned by Scarselli Diamonds, for US$16.8 million to Chow Tai Fook.
- 1978
Operations moved to the United States
[1]The company transferred its operations to the United States and established its head office in New York City.
- 1957
Company founded in Italy
[1]Scarselli Diamonds was established in Italy as a diamond and gemstone business.
Diamond collection admitted to a museum
[1]Scarselli became one of the early diamond companies to have a diamond collection admitted to a museum. The available reference does not specify the year or institution.
Products and positioning
Luxury gemstone retailer and specialist dealer centered on natural colored diamonds, exceptional stones, and high-value jewelry.
Diamonds
Natural colored diamonds
Scarselli’s principal specialty is natural diamonds with distinct body colors, including yellow, pink, red, and blue. These stones occupy the upper end of the diamond market because natural color, saturation, size, clarity, and rarity can strongly affect value. The company has also handled exceptional stones intended for collectors, auctions, and high-jewelry clients.
Diamonds
Colorless diamonds
In addition to colored stones, Scarselli trades in conventional colorless diamonds. The available material does not specify particular cuts, grading ranges, jewelry settings, or retail collections, but colorless diamonds form part of the company’s broader diamond offering.
Jewelry
Colored-diamond jewelry
The company offers jewelry incorporating colored diamonds. Such products extend its gemstone specialization into finished luxury pieces, where the diamond’s natural hue is a central design and value feature. Public reference material does not provide a verified catalogue of specific collections or product names.
Gemstones
Rare gemstones
Scarselli also sells gemstones beyond diamonds, including emeralds, sapphires, and rubies. These offerings complement the company’s colored-diamond business and support its role as a specialist supplier of high-value stones for collectors, jewelry clients, and luxury-goods markets.
Brand decisions
2016
Consignment or sale of the Aurora Green Diamond through Christie’sOtherBackground
Scarselli Diamonds owned the Aurora Green Diamond before it entered the Christie’s auction market.
Action taken
Christie’s auctioned the vivid green diamond in May 2016.
Aftermath
The stone sold for US$16.8 million, or approximately US$3.3 million per carat, to Chow Tai Fook of China.
Auction sale price. US$16.8 million (May 2016)
1978
Relocation of operations to the United StatesStrategyBackground
After being founded in Italy, Scarselli Diamonds moved its operations to the United States.
Action taken
The company established its head office in New York City and subsequently operated additional offices in Hong Kong, Shanghai, and Shenzhen.
Aftermath
The move gave Scarselli a New York base while supporting an international operating footprint connected to East Asian jewelry markets.
Sources1 sources
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