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Scarlett Supermarket

Retailer / private label

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Scarlett Supermarket is a Singaporean supermarket chain specializing in Chinese food products and everyday goods.

Last updated August 26, 2026

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Overview

Scarlett Supermarket is a Singapore-based grocery retailer focused primarily on products made in China. The chain entered the Singapore market in October 2020, opening its first outlet on Trengganu Street in Chinatown. Its retail concept centers on making Chinese snacks, drinks, cooking ingredients, frozen foods, and household necessities readily available to shoppers through physical neighborhood stores and online commerce. The brand’s assortment is oriented toward Chinese consumer goods rather than a broad international supermarket model. Typical merchandise includes packaged snacks, beverages, condiments, frozen foods, and daily-use household products. This focus gives Scarlett Supermarket a specialist position within Singapore’s grocery market, serving shoppers seeking familiar Chinese brands and imported Chinese-style food products. Its locations in Chinatown, Geylang, Bedok, and other districts also place the chain near both central-city shoppers and residential communities. After establishing its first physical locations, Scarlett Supermarket expanded across Singapore and added an online sales channel through Shopee in 2021. The combination of stores and e-commerce broadened access to its range and allowed the retailer to serve customers beyond the immediate catchment areas of individual outlets. By May 2025, the chain was reported to operate 39 stores across Singapore, including outlets in Chinatown, Geylang, and Bedok that operate around the clock. Scarlett Supermarket’s growth has taken place alongside regulatory scrutiny of food-safety compliance and product labeling. In 2021, Singapore authorities required the withdrawal of products linked to illegal food operators, and later that year the retailer was found to have sold food products without the required English labeling, including banned meat products. In 2024, a labeling translation mistake on an instant food product incorrectly rendered the Chinese name of glacial acetic acid as methamphetamine in English. The company’s general manager said the product did not contain methamphetamine and attributed the error to a supplier translation problem; the affected batch was removed from a store and returned to the warehouse for disposal. The brand therefore combines a clearly defined Chinese-product retail proposition with a growing store network and digital channel, while its operating history also illustrates the compliance challenges faced by retailers importing and selling packaged food in Singapore. No separate corporate parent, stock listing, official website, or international operating footprint is identified in the available reference material.

History

Scarlett Supermarket was established in Singapore, with its first store opening on Trengganu Street in Chinatown in October 2020. The retailer adopted a specialist grocery format centered on Chinese-made food and household products. Rather than positioning itself primarily as a general supermarket with a globally balanced assortment, it built its identity around imported Chinese snacks, beverages, condiments, frozen foods, and daily necessities. The chain expanded beyond its original Chinatown location into other parts of Singapore, including Geylang and Bedok. This expansion brought the concept into both central and residential districts. The retailer also developed an online channel through Shopee in 2021, creating a second route to market alongside its physical stores. Its expansion occurred during a period in which Singapore food retailers faced strict requirements concerning approved food sources, product labeling, and the sale of restricted or prohibited food products. In May 2021, products sold by Scarlett Supermarket were identified as having been sourced from illegal food operators, and the Singapore Food Agency directed that the affected products be withdrawn. In September of the same year, the retailer faced further compliance concerns after more than half of the food products examined reportedly lacked English labels required under Singapore regulations. The inspection also identified banned meat products being sold by the retailer. A separate labeling incident occurred in November 2024. An instant product marketed as Liu Yi Pao Xi'an Paomo carried an English ingredient translation that incorrectly identified glacial acetic acid as methamphetamine. The company’s General Manager Wang Liwen clarified that the product did not contain the controlled drug and said the wording resulted from a mistranslation by a Chinese supplier. Scarlett Supermarket removed the affected batch from its Lot One store and returned it to its warehouse for disposal. Despite these controversies, the chain continued operating and expanding its Singapore network. By May 2025, it was reported to have 39 stores across the country. The Chinatown, Geylang, and Bedok branches were identified as 24-hour outlets. The available material does not identify a founder, parent corporation, listed entity, official corporate website, or operations outside Singapore. Scarlett Supermarket’s documented history is therefore chiefly that of a locally expanding specialist retailer whose proposition is built around Chinese consumer products and whose public profile has been shaped both by store growth and food-regulatory incidents.

  • 2025

    Network reaches 39 Singapore stores

    [1]

    By May, Scarlett Supermarket is reported to operate 39 stores across Singapore, including several 24-hour outlets.

  • 2024

    Ingredient translation error leads to batch disposal

    [1]

    An incorrect English translation on an instant food product leads the company to remove the affected batch and send it for disposal.

  • 2021

    Online store launches on Shopee

    [1]

    The retailer begins selling through Shopee, adding an online channel to its physical-store network.

  • 2021

    Food-source and labeling compliance incidents

    [1]

    Singapore authorities require the withdrawal of products linked to illegal food operators, and a later inspection identifies missing English labels and banned meat products.

  • 2020

    First store opens in Chinatown

    [1]

    Scarlett Supermarket opens its first outlet on Trengganu Street in Singapore's Chinatown in October.

Products and positioning

A specialist Singapore supermarket chain offering Chinese food products and everyday necessities through neighborhood stores and online retail.

  • Packaged food

    Chinese packaged snacks

    A core part of Scarlett Supermarket's assortment, consisting of packaged snack products made in China. These products support the chain's specialist positioning and are sold through its physical outlets and online channel.

  • Beverages

    Chinese beverages

    The retailer offers beverages sourced from China as part of its broader range of imported Chinese consumer goods. The category complements its snack and convenience-food selection.

  • Grocery ingredients

    Condiments and cooking ingredients

    Scarlett Supermarket sells Chinese condiments and other cooking ingredients intended for household food preparation. These products extend the store's proposition beyond ready-to-eat snacks into pantry staples.

  • Frozen food

    Frozen foods

    Frozen food is among the categories carried by the chain. It forms part of the retailer's Chinese-oriented grocery selection and helps provide products for home preparation and storage.

  • Household essentials

    Household goods and daily necessities

    In addition to food and drinks, Scarlett Supermarket carries household goods and everyday necessities. These products broaden the stores from specialist food outlets into neighborhood convenience-oriented supermarkets.

Controversies

  • 2024

    Incorrect translation of glacial acetic acid

    An English label incorrectly translated glacial acetic acid as methamphetamine. The company said the product did not contain methamphetamine, attributed the error to a supplier mistranslation, and disposed of the affected batch after removing it from sale.

  • 2021

    Products sourced from illegal food operators

    The Singapore Food Agency found that Scarlett Supermarket was selling products sourced from illegal food operators and ordered the affected products to be withdrawn.

  • 2021

    Missing English labels and banned meat products

    More than half of the food products examined at Scarlett Supermarket reportedly lacked required English labels. The retailer was also found to have sold banned meat products.

Read more

Brand decisions

  • 2024

    Removes mislabeled instant food batchOther

    Background

    A supplier's incorrect English translation made a food additive appear on the label as methamphetamine.

    Action taken

    Scarlett Supermarket removed the affected batch from its Lot One store and sent it back to the warehouse for disposal.

    Aftermath

    The General Manager clarified that the product did not contain methamphetamine and attributed the problem to translation error.

  • 2021

    Adds online retail through ShopeeStrategy

    Background

    After beginning with physical supermarkets, Scarlett Supermarket expanded its distribution model to include online shopping.

    Action taken

    The retailer launched an online store on Shopee, complementing its Singapore outlets.

    Aftermath

    The online channel gave customers an additional way to purchase the chain's Chinese food products and household goods.

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