SBT São Paulo

SBT São Paulo is a Brazilian television station licensed to the city of São Paulo and the flagship outlet of the Sistema Brasileiro de Televisão, commonly known as SBT. The station serves Greater São Paulo and forms one of the principal operational bases of the national network associated with Grupo Silvio Santos. Its production and administrative facilities are located at the CDT da Anhanguera complex in Osasco, in the metropolitan area, while its terrestrial transmission infrastructure includes the Assis Chateaubriand Tower in the Sumaré neighborhood of São Paulo. The station emerged from the collapse of Rede Tupi, Brazil's first television network. On July 18, 1980, the federal government revoked the concession for TV Tupi São Paulo and several other stations in the Rede Tupi system. The action followed a period of serious financial difficulty, including unpaid social-security obligations and allegations of financial irregularities. The transmitters were sealed by technicians from DENTEL, ending the station's operation and leaving the VHF channel 4 concession available for reassignment. A federal competition for the former Rede Tupi and TV Excelsior concessions was opened later in 1980. On March 19, 1981, Communications Minister Haroldo Corrêa de Mattos announced that Silvio Santos and Adolpho Bloch had won the principal groups of concessions. Santos obtained concessions including São Paulo channel 4, along with stations in Porto Alegre, Belém and Rio de Janeiro. Bloch used his concessions to establish Rede Manchete. The São Paulo concession became a foundation of the new Brazilian Television System. TVS São Paulo officially began broadcasting at 9:30 a.m. on August 19, 1981. It launched as the network head of the Brazilian Television System, alongside TVS Rio de Janeiro and other stations brought into the new network from independent broadcaster groups and former Diários Associados outlets. The launch included a live transmission from Brasília of the signing of the concession agreement between Silvio Santos and Minister Haroldo Corrêa de Mattos, an event described in the station's historical account as an unprecedented broadcasting achievement. In its first years, the São Paulo station largely inherited the programming model used by TVS Rio de Janeiro. Its schedule combined auditorium and variety programs, imported films and series, comedy, children's programming and other packaged content. Local production was initially limited; one notable exception was O Povo na TV, which developed a São Paulo version separate from the Rio de Janeiro edition toward the end of 1981. The station targeted mass audiences, particularly viewers in lower-income social segments, and became highly popular in Greater São Paulo. It reached second place in local audience ratings at points through the end of the 1980s, although its commercial performance was weaker because many advertisers continued to favor competing broadcasters. The station's history also reflects the logistical complexity of its early operation. Its assets included former Rede Tupi facilities, the still-developing Assis Chateaubriand Tower, the Silvio Santos Theater, buildings in Osasco, former TV Excelsior studio space in Vila Guilherme and a scenery factory in Carandiru. These locations supported production, administration, transmission and set construction before operations became centered at the Anhanguera complex. SBT São Paulo remains the network's principal São Paulo outlet. Its role combines local transmission, network distribution and studio-based production for programming reaching the metropolitan market and, through SBT's national structure, audiences elsewhere in Brazil.

SBT São Paulo traces its institutional origin to the reassignment of the São Paulo channel 4 concession after the termination of Rede Tupi. TV Tupi São Paulo had been the first television station in Brazil and the head station of Rede Tupi, but the federal government declared its concession non-renewable and revoked it on July 18, 1980. The decision affected the wider network and followed severe financial problems, including debts connected with social-security obligations and allegations of financial corruption. DENTEL technicians sealed the transmitters of the affected stations, bringing Rede Tupi's broadcasts to an end. The government opened a competition in July 1980 for concessions associated with Rede Tupi, the former TV Excelsior operation in São Paulo and another channel in Rio de Janeiro. On March 19, 1981, Communications Minister Haroldo Corrêa de Mattos announced the results. Silvio Santos won concessions in São Paulo, Porto Alegre, Belém and Rio de Janeiro, while Adolpho Bloch won a separate group of concessions that later supported the creation of Rede Manchete. Santos's São Paulo concession became the principal terrestrial outlet for his new network, the Brazilian Television System. Before the launch, the organization assembled a broad collection of facilities. It incorporated former Rede Tupi studios and the Assis Chateaubriand Tower in Sumaré, which was still under construction. Other resources included the Silvio Santos Theater in Carandiru, an administrative building in Osasco, former TV Excelsior studio premises in Vila Guilherme and a scenery factory in Carandiru. During this period the future station operated across five locations, reflecting the need to combine inherited infrastructure with newly organized network operations. TVS São Paulo went on air at 9:30 a.m. on August 19, 1981. It launched alongside TVS Rio de Janeiro and several other stations that had previously belonged to independent broadcaster groups or to the former Diários Associados network. The inaugural operation carried a live transmission from Brasília showing the signing of the concession agreement between Silvio Santos and Minister Haroldo Corrêa de Mattos. The station initially took much of its schedule from TVS Rio de Janeiro, offering auditorium and variety formats, imported films and series, comedy, children's programs and other pre-recorded material. Local programming was initially limited. O Povo na TV became an important exception when the São Paulo operation developed a distinct version of the program near the end of 1981. The station's programming strategy concentrated on broad, lower-income mass audiences, especially viewers commonly associated in contemporary descriptions with social classes C and D. This approach helped the broadcaster gain popularity rapidly in Greater São Paulo. By the end of the 1980s it had reached second place in audience ratings in the metropolitan market at various points, though its advertising income remained comparatively constrained because many advertisers preferred established competing channels. A notable operational incident occurred on November 24, 1989. A storm led Eletropaulo to interrupt electricity service in Vila Guilherme, taking the broadcaster and the SBT network feed off the air for about 18 minutes. The station attempted to use an emergency generator, but it was switched off to prevent an overload while several studios were operating simultaneously. In its contemporary role, SBT São Paulo is the flagship São Paulo station of SBT. The station transmits the network's national schedule, supports production and distribution serving Greater São Paulo, and operates from the CDT da Anhanguera complex in Osasco. Its transmission infrastructure remains associated with the Assis Chateaubriand Tower in São Paulo.

• 1989

  Storm causes an 18-minute interruption

  [1]SBT São Pauloen.wikipedia.org

  A storm-related power interruption in Vila Guilherme temporarily removed the station and the national SBT feed from the air.

• 1981

  Silvio Santos awarded the São Paulo concession

  [1]SBT São Pauloen.wikipedia.org

  Silvio Santos was announced as the winner of the São Paulo channel 4 concession and several other former Rede Tupi concessions.

• 1981

  TVS São Paulo launches

  [1]SBT São Pauloen.wikipedia.org

  The station began broadcasting on August 19 as the network head of the Brazilian Television System.

• 1980

  TV Tupi São Paulo concession revoked

  [1]SBT São Pauloen.wikipedia.org

  The federal government revoked the channel 4 concession held by TV Tupi São Paulo, ending its operation and clearing the way for a new concession process.

A mass-market, commercially funded television broadcaster serving Greater São Paulo and functioning as the flagship station of the SBT network. Historically, it emphasized accessible variety, auditorium, comedy, imported, children's and other general-entertainment programming.

• Television broadcasting · 1981

  Free-to-air television service

  SBT São Paulo provides a terrestrial television service on channel 4 for Greater São Paulo. It carries SBT's national network schedule and serves as the network's flagship metropolitan outlet, combining transmission, local distribution and studio operations.

• Television production · 1981

  Local television production

  The station has historically produced or supported São Paulo-oriented programming within the SBT structure. Early local output included a distinct São Paulo version of O Povo na TV, while the station's facilities in Osasco support broader network production and operations.

• 1981

  Build the São Paulo flagship around mass-market programmingStrategy

  Background

  The newly created station inherited much of TVS Rio de Janeiro's schedule after receiving the former Rede Tupi channel 4 concession.

  Action taken

  TVS São Paulo emphasized auditorium and variety shows, imported films and series, comedy, children's programming and other general-entertainment formats, while initially keeping local programming limited.

  Aftermath

  The approach helped the station become popular in Greater São Paulo and reach second place in audience ratings at points during the 1980s, although advertising revenue remained weaker than that of leading competitors.

  Source

1. 1SBT São Pauloen.wikipedia.org