SBS Contents Hub
SBS Contents Hub was the digital-content and online-media business of South Korea's SBS Media Group until its merger into Studio S in April 2024.
Last updated August 31, 2026
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Overview
SBS Contents Hub was a South Korean digital-content company associated with SBS Media Group, the media group built around broadcaster SBS. The company began on August 21, 1999, under the name SBS Internet, reflecting the expansion of SBS-related services into the emerging online environment. It adopted the name SBSi in 2000 and operated as a digital arm connected with SBS's broader broadcasting and content activities. The business was subsequently renamed SBS Contents Hub in 2009. The new name positioned the organization around the distribution, management, and digital utilization of SBS-related content rather than around internet access or a general web portal. Its role was that of a digital window for SBS Media Group, supporting online content and new-media activity. Public reference material identifies Seoul as its headquarters and describes the company as being affiliated with SIREN Entertainment. SBS Contents Hub also had a connection to digital entertainment beyond video and broadcasting. Its listed game production included WonderKing Online, an online game associated with NDOORS Corporation. The available reference material does not establish the full commercial scope, financial performance, audience figures, or complete product portfolio of the company, so those areas remain undocumented here. In 2017, SBS Contents Hub separated its web-agency division into a distinct company called SBS I&M, short for SBS Internet & Media. That entity later adopted the name SBSi in 2022, reviving the earlier name of the parent digital business. The rebranded company moved its headquarters to the SBS Broadcasting Center in Mok-dong, Seoul. In 2024, SBSi merged with SBS Digital News Lab and created a news-service division, becoming a digital-platform and new-media subsidiary within SBS Media Group. This later SBSi should not be treated as identical to the earlier SBS Contents Hub brand without qualification. SBS Contents Hub ceased to exist as a standalone company when it was merged into Studio S in April 2024. Studio S is an SBS-affiliated content-production organization. The merger marked a shift from a separately identified digital-content hub toward a structure integrating relevant content capabilities into another SBS group entity. Because the company was absorbed rather than continuing as an independent operating brand, its present status is recorded as defunct.
History
SBS Contents Hub originated on August 21, 1999, when it was established as SBS Internet. Its creation reflected SBS Media Group's move into internet-based distribution and digital services alongside its established broadcasting operations. In 2000, the company changed its name to SBSi. The business was renamed SBS Contents Hub in 2009. The change emphasized its role in handling and presenting digital content connected with SBS rather than simply operating as an internet-oriented business. Its headquarters were in Seoul, South Korea, and reference material describes it as the digital window of SBS Media Group. The company was also identified as affiliated with SIREN Entertainment. The company's activities included online and new-media content, with WonderKing Online listed among its game-related productions. The available reference does not provide enough information to establish whether SBS Contents Hub developed the game itself, distributed it, or participated through a related production or publishing arrangement. Accordingly, the game is recorded as an associated offering rather than as evidence of a broad standalone games portfolio. A significant organizational change occurred in 2017, when SBS Contents Hub spun off its web-agency division as SBS I&M, an abbreviation of SBS Internet & Media. The separated business later changed its name to SBSi in 2022, bringing back the former name used by SBS Contents Hub before its 2009 rebranding. The renamed company moved to the SBS Broadcasting Center in Mok-dong, Seoul. In 2024, this SBSi merged with SBS Digital News Lab and established a news-service division, continuing as a digital-platform and new-media subsidiary of SBS Media Group. SBS Contents Hub itself was merged into Studio S in April 2024. This transaction ended the company's independent existence and transferred its relevant activities into another SBS-affiliated organization. The merger is the basis for classifying SBS Contents Hub as defunct rather than active. Detailed information about its revenue, staffing, ownership structure, customer base, technology, and the precise allocation of assets at the time of the merger is not available in the supplied reference material.
- 2024
Merged into Studio S
[1]SBS Contents Hub was merged into Studio S in April 2024.
- 2022
SBSi name revived for the spun-off company
[1]SBS I&M was renamed SBSi and relocated to the SBS Broadcasting Center in Mok-dong, Seoul.
- 2017
Web-agency division spun off
[1]Its web-agency division became SBS I&M.
- 2009
Renamed SBS Contents Hub
[1]The company changed its name from SBSi to SBS Contents Hub.
- 2000
Renamed SBSi
[1]SBS Internet adopted the name SBSi.
- 1999
SBS Internet established
[1]The company was established on August 21, 1999, as SBS Internet.
Products and positioning
A digital-content and online-media arm of SBS Media Group, positioned as an internet-facing channel for SBS content and related new-media activities.
Online game
WonderKing Online
WonderKing Online is an online game listed among SBS Contents Hub's productions. Reference material also associates the title with NDOORS Corporation. The available information does not specify the precise role SBS Contents Hub played in the game's development, publishing, distribution, or operation, so it is best described as a game-related production associated with the company rather than assigning an unverified business function.
Brand decisions
2024
Merger into Studio SM&ABackground
SBS Contents Hub was reorganized within the SBS group after years of operating as a separately identified digital-content business.
Action taken
The company was merged into Studio S in April 2024.
Aftermath
SBS Contents Hub ceased to operate as a standalone company.
2017
Spin-off of the web-agency divisionStrategyBackground
SBS Contents Hub separated its web-agency division from the main company.
Action taken
The division was established as SBS I&M, also known as SBS Internet & Media.
Aftermath
The separated company later revived the SBSi name in 2022 and continued as a digital-platform and new-media subsidiary of SBS Media Group.
Recent events
- 2024
SBS Contents Hub merges into Studio S[1]
M&A
SBS Contents Hub was merged into Studio S in April 2024, ending its existence as a separately identified company.
- 2022
SBS I&M revives the SBSi name[1]
Other
The spun-off web and media company adopted the former SBSi name and relocated to the SBS Broadcasting Center in Mok-dong, Seoul.
- 2017
SBS web-agency division spun off as SBS I&M[1]
Other
The company's web-agency division was separated into an independent entity named SBS I&M, or SBS Internet & Media.
Sources1 sources
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