SberZvuk Biznes

SberZvuk Biznes (now operating as Zvuk Biznes) is a Russian business-to-business audio streaming service that supplies licensed background music, curated playlists, and audio advertising to commercial venues such as shops, restaurants, beauty salons, hotels, fitness centres, dental clinics, bars, coffee shops, petrol stations, and escape rooms. The service is part of the Zvuk streaming ecosystem, which also includes a HiFi music streaming platform for consumers and a platform for promoting young artists. According to the company, it has been studying the impact of music on consumers since 2016 and uses that knowledge to create its background music service. As of its official website, Zvuk Biznes reports 20,000 connected locations across Russia and the CIS, 30,000 playlists by theme and business sector, and 4.5 million daily listeners. The service offers over 1 million legal tracks, with a subscription price of 2,290 rubles per month per location, and a 7-day free trial without requiring a bank card. It emphasises legal music licensing, direct payment of royalties to rights holders, and preparation of reports to authors' societies. The company provides a personal manager, unlimited track usage, unique music concepts, monthly content updates, and audio advertising features. Its leadership includes CEO Sergey Mayorov, CMO Vitaly Bochkarev, CTO Ruslan Akhtyamov, CPO Vasily Lashchuk, and Operational Director Victoria Dracheva, among others. The service was originally known as Muzlab, was acquired by Sber in April 2021, rebranded as SberZvuk Biznes, and later became part of the Zvuk ecosystem after Sber sold Zvuk in May 2022.

Zvuk Biznes traces its origins to 2016, when its team began studying the influence of music on consumers and the benefits of musical branding for businesses and brands. The service was initially known as Muzlab, a Russian streaming service for business. In 2020, the audio service acquired Market Music, a company specialising in audio marketing and Digital Signage systems. As a result of this deal, the company became the largest player in the Russian market for music audio streaming services for business. In April 2021, Sber acquired Muzlab, making it part of the Sber ecosystem. It was integrated with the SberZvuk service and, following a rebranding, changed its name to SberZvuk Biznes. From 2021, the service developed within the ecosystem of the Zvuk streaming service. In May 2022, Sberbank sold Zvuk to the newly created company "New Opportunities" (Novye Vozmozhnosti), a move intended to shield the streaming service from the threat of US and EU sanctions. After this sale, the service continued to operate as part of the Zvuk ecosystem, now under the name Zvuk Biznes. As of its official website, Zvuk Biznes serves 20,000 connected locations across Russia and the CIS, offers 30,000 playlists by theme and business sector, and reaches 4.5 million daily listeners. It provides over 1 million legal tracks and emphasises direct payment of royalties to rights holders and preparation of reports to authors' societies.

• 2022

  Sberbank sells Zvuk to the newly created company "New Opportunities" in May, to shield it from US and EU sanctions.

• 2021

  Sber acquires Muzlab in April; it becomes part of the Sber ecosystem, integrates with SberZvuk, and rebrands as SberZvuk Biznes.

• 2020

  Acquires Market Music, a company specialising in audio marketing and Digital Signage, becoming the largest player in the Russian business music streaming market.

• 2016

  Team begins studying the impact of music on consumers and musical branding for businesses.

Legal, licensed background music and audio marketing for businesses, with a focus on creating unique atmospheres and increasing customer loyalty.

• Zvuk Biznes subscription

  Background music streaming service with over 1 million legal tracks, priced at 2,290 RUB per month per location, with a 7-day free trial.

• Thematic music waves

  Over 300 ready-made thematic waves for different business sectors, goals, and situations, with convenient sub-collections and event-based selections.

• Audio advertising

  Features for audio advertising within the service.

• Royalty reporting

  Preparation of reports to authors' societies and direct payment of royalties to rights holders.

1. 1Official website homepagezvuk-b2b.com
2. 2About company pagezvuk-b2b.com
3. 3Wikidata entrywikidata.org
4. 4Wikipedia article (Russian)ru.wikipedia.org