SB Projects
American entertainment and marketing company acquired by HYBE in 2021.
Last updated September 16, 2026
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Overview
SB Projects is an American entertainment and marketing company. According to Scooter Braun's official website, the global entertainment company HYBE purchased Ithaca/SB Projects for $1.2 billion in 2021.
History
SB Projects is an American entertainment and marketing company. Scooter Braun's official website states that the global entertainment company HYBE purchased his Ithaca/SB Projects for $1.2 billion in 2021.
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