S&B Golden Curry
S&B Golden Curry is a Japanese curry roux brand from S&B Foods, sold worldwide as a quick way to make Japanese-style curry.
Last updated September 26, 2026
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Overview
S&B Golden Curry is a Japanese curry roux product brand owned by S&B Foods Inc., a Japanese food manufacturer known for spices, seasonings, wasabi and curry products. The brand is centered on Golden Curry Mix, a block-type curry roux made with S&B original curry powder, flour, spices and seasoning. According to S&B Foods, Golden Curry "is made with S&B original curry powder and features rich aroma of spices and herbs" and "is long-loved by many customers worldwide since its introduction." The product is designed so that a block of curry mix can quickly transform a mundane stew into curry simply by adding it to the mixture. S&B Foods presents curry as a major part of Japanese food culture, describing it as "Japan's National Food" on its global website. The company notes that curry originated in India, came to Japan via Europe, and established its own distinct local flavor. Golden Curry is positioned as a convenient way to enjoy that Japanese-style curry at home, with a well-balanced mellowness and spiciness intended for most people. The brand is sold in retail formats such as Golden Curry Mix Medium Hot 92g and Golden Curry Mix Medium Hot 220g, as well as food-service formats including Golden Curry Mix in Block Medium Hot 1kg. Beyond curry, S&B Foods markets wasabi, Japanese spices and seasoning mixes. Its global product range includes prepared wasabi in tubes, wasabi powder, wasabi sauce, yuzu-kosho, nanami togarashi, hot mustard powder, la-yu chili oil, yakitori seasoning mix, yakiniku seasoning mix, edamame seasoning mixes, white stew mix, hayashi rice gravy mix and spaghetti sauce with cod roe. Golden Curry sits within the curry category alongside other S&B curry products such as Tasty Curry Mix, Golden Curry Sauce with Vegetables and Curry Sauce with Vegetables. The brand is distributed across North and South America, Europe, Oceania and Asia, according to the product page for Golden Curry Mix Medium Hot 92g. S&B Foods operates a global website at sbfoods-worldwide.com and maintains separate retail and food-service product lines. The company's stated mission on its global homepage is to "bring natural life and happiness to every household" and to use the potentiality of "Spice and Herb, the Earth's Blessing" to create a flavorful, healthy and bright future. Golden Curry Mix Medium Hot 92g contains no meat or meat-derived ingredients, according to the product page. The listed ingredients include wheat flour, vegetable oils (palm oil, hydrogenated rapeseed oil), salt, sugar, curry powder, monosodium glutamate, caramel color, malic acid, pepper, chili pepper, garlic, disodium guanylate, disodium inosinate, celery seed and mustard. The product is presented as suitable for eating with rice, bread, noodles and buns, and can also be used as a sauce for potatoes or meat dishes, or as a dipping sauce for steamed vegetables.
History
S&B Golden Curry is a product brand of S&B Foods Inc., a Japanese manufacturer whose global website presents curry as a central part of Japanese food culture. According to S&B Foods, curry originated in India, came to Japan via Europe, and established its own distinct local flavor in Japan. The company describes curry as "Japan's National Food" and positions Golden Curry as a way to discover "one of Japan's best kept culinary secrets." The Golden Curry product page states that Golden Curry "is made with S&B original curry powder and features rich aroma of spices and herbs" and that it "is long-loved by many customers worldwide since its introduction." The product is a block-type curry mix consisting of curry powder, flour, spices and seasoning. S&B explains that a block of Golden Curry Mix "could quickly transform mundane stew into fine curry simply by adding them to the mixture." This convenience format helped make Japanese curry a common household dish. Over time, S&B Foods expanded Golden Curry into multiple formats and spice levels. The global product catalog lists Golden Curry Mix Mild 92g, Golden Curry Mix Medium Hot 92g, Golden Curry Mix Medium Hot 220g, Golden Curry Sauce with Vegetables Medium Hot 230g and Golden Curry Mix in Block Medium Hot 1kg for food service. The brand is distributed in North and South America, Europe, Oceania and Asia, according to the Golden Curry Mix Medium Hot 92g product page. S&B Foods also built a broader portfolio around spices, herbs and Japanese condiments. Its global website highlights wasabi as "Japan's Unique Condiment" and states that "S&B Foods plays a leading role in the global wasabi business." The company sells prepared wasabi in tubes, wasabi powder, wasabi sauce, yuzu-kosho, nanami togarashi, hot mustard powder, la-yu chili oil, seasoning mixes and other products. Golden Curry remains one of the company's best-known international curry brands. The company's stated mission is to "bring natural life and happiness to every household" and to use the potentiality of "Spice and Herb, the Earth's Blessing" to create a flavorful, healthy and bright future. Golden Curry Mix Medium Hot 92g is formulated without meat or meat-derived ingredients, according to the product page, and is marketed for use with rice, bread, noodles and buns, as well as a sauce or dipping sauce.
Golden Curry Mix Medium Hot 92g is listed with JAN/UPC Code 0 74880 03005 1 and distributed in North/South America, Europe, Oceania and Asia.
[4]S&B Foods global website features Golden Curry Mix Medium Hot 92g among its products.
[1]S&B Foods global product catalog lists Golden Curry Mix Mild 92g, Golden Curry Mix Medium Hot 220g, Golden Curry Sauce with Vegetables Medium Hot 230g and food-service Golden Curry Mix in Block Medium Hot 1kg.
[2]S&B UMAMI TOPPING Crunchy Garlic with Chili oil SPICY 400g is announced as a new launch on the S&B Foods global website.
[1]S&B UMAMI TOPPING Crunchy Garlic with Chili Oil is announced in new packaging on the S&B Foods global website.
[1]
Products and positioning
A convenient Japanese-style curry roux brand for home cooks and food service, marketed globally by S&B Foods with balanced mellowness and spiciness.
Golden Curry Mix Medium Hot 92g
Block curry roux made with S&B original curry powder, flour, spices and seasoning; contains no meat or meat-derived ingredients; JAN/UPC Code 0 74880 03005 1.
Golden Curry Mix Mild 92g
Mild version of the Golden Curry Mix block curry roux.
Golden Curry Mix Medium Hot 220g
Larger retail format of Golden Curry Mix Medium Hot.
Golden Curry Sauce with Vegetables Medium Hot 230g
Golden Curry sauce product with vegetables.
Golden Curry Mix in Block Medium Hot 1kg
Food-service format of Golden Curry Mix in block form.
Sources4 sources
- 1S&B Foods Global Site - Wasabi, Japanese Curry, Japanese Spicessbfoods-worldwide.com
- 2Products | S&B Foods Global Sitesbfoods-worldwide.com
- 3Food Service | Products | S&B Foods Global Sitesbfoods-worldwide.com
- 4Golden Curry Mix Medium Hot 92g | Search | Products | S&B Foods Global Sitesbfoods-worldwide.com
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