Says Sdn Bhd
Says Sdn Bhd was a Malaysian social-content and digital advertising company behind Says.com and the 8Share rewards platform.
Last updated August 31, 2026
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Overview
Says Sdn Bhd was a Malaysian digital media and advertising company based in Petaling Jaya. Established in 2010, it developed social-media-oriented publishing and advertising products intended to make commercial content more shareable and interactive. The company was formerly known as Youthsays Sdn Bhd and operated Says.com, a social news and content website that became its principal consumer-facing property. The business emerged during a period when advertisers were experimenting with Facebook, social sharing and user-generated distribution as alternatives to conventional display advertising. Says positioned branded material as content that users could voluntarily circulate, rather than as an interruption placed alongside editorial or social activity. From its inception, the company reported working with more than 80 major brands, including Nike, Coca-Cola, Unilever, Maxis and Nestle. A beta version of Says.com was launched in 2010. In January 2011, the company acquired the Says.com domain for US$40,000, and on 31 May 2012 it launched Says.com Global. The expansion extended the network beyond Malaysia into India, the Philippines, Singapore and Australia. By October 2013, Says.com was described as a rapidly growing Malaysian news website with more than one million unique visitors. The company also developed 8Share, a country-specific private rewards club launched in April 2013. 8Share moved advertiser-sponsored content away from the main Says.com service and presented it as paid or rewarded social distribution. Users could broadcast advertiser-created "Specials", including videos, movie trailers, contests, events and product offers. The platform was reported to have delivered more than 1,500 campaigns for approximately 70 large regional advertisers, including Nike, Coca-Cola, Nestle, Unilever and Samsung. Says pursued a corporate combination with Catcha Media Berhad in 2013. The transaction brought Says.com together with subsidiaries of Catcha Media to create a digital advertising business under Rev Media Equity Holdings Sdn Bhd, commonly known as Rev Asia. The merger was reported at approximately RM60 million in May 2013 and was completed on 8 October 2013 in a transaction described in other coverage as worth US$20 million. On 12 December 2013, Says Sdn Bhd became Rev Social Malaysia Sdn Bhd. The change ended Says Sdn Bhd as an independent corporate entity, although its digital-media and social-advertising activities continued within the successor structure.
History
Says Sdn Bhd was founded in Malaysia in 2010 under the name Youthsays Sdn Bhd. Its business model combined online publishing with social-media distribution and digital advertising. Rather than treating advertising as a static message placed beside content, Says sought to turn marketing material into content that audiences could watch, discuss and share. The company launched the beta version of Says.com in 2010. In January 2011, it purchased the Says.com domain for US$40,000. The service was subsequently developed as a social news and content network, with a global version launched on 31 May 2012. The international expansion covered India, the Philippines, Singapore and Australia, while Malaysia remained the company’s principal base and market. By October 2013, Says.com was reported to have attracted more than one million unique visitors. Says built its commercial reputation through campaigns for large consumer and telecommunications brands. The company stated that it had served more than 80 leading advertisers, including Nike, Coca-Cola, Unilever, Maxis and Nestle. Its approach emphasized sponsored material designed for social circulation, reflecting the increasing importance of online communities and peer-to-peer recommendation in brand communication. In April 2013, the company launched 8Share, a private rewards club organized by country. Sponsored material was migrated from Says.com to the new platform, where social-media users could receive rewards for broadcasting advertiser-created "Specials". These included videos, movie trailers, contests, events and product offers. 8Share was reported to have completed more than 1,500 campaigns for around 70 major advertisers in the region, including Nike, Coca-Cola, Nestle, Unilever and Samsung. Says then moved toward consolidation with Catcha Media Berhad. In May 2013, the parties announced an approximately RM60 million merger arrangement involving Says.com and Catcha Media subsidiaries. The stated objective was to combine their assets into a digital advertising business. The transaction was completed on 8 October 2013, creating Rev Media Equity Holdings Sdn Bhd, generally referred to as Rev Asia. A separate description of the completed transaction placed its value at US$20 million. Because the available reference material does not explain the difference between these figures, they should not be treated as directly comparable. On 12 December 2013, Says Sdn Bhd became Rev Social Malaysia Sdn Bhd. This corporate change marked the end of Says as an independent company. Its main legacy was the development of Malaysian social publishing and performance-oriented branded-content models, particularly the use of rewards to encourage audiences to distribute sponsored media.
- 2013
8Share is launched
[1]The company introduces 8Share, a private rewards club for distributing advertiser-sponsored social content.
- 2013
Merger with Catcha Media is completed
[1]On 8 October, Says combines with Catcha Media subsidiaries to form Rev Media Equity Holdings Sdn Bhd, or Rev Asia.
- 2013
Corporate name changes to Rev Social Malaysia
[1]Effective 12 December, Says Sdn Bhd becomes Rev Social Malaysia Sdn Bhd.
- 2012
Says.com Global launches
[1]Says.com Global launches on 31 May, extending the network into India, the Philippines, Singapore and Australia.
- 2011
Says acquires the Says.com domain
[1]The company purchases the Says.com domain for US$40,000.
- 2010
Says is established and launches a beta service
[1]The company, formerly known as Youthsays Sdn Bhd, begins operations and launches the beta version of what becomes Says.com.
Products and positioning
A social-content and digital advertising company that treated branded messages as shareable media and rewarded users for distributing sponsored content.
Social news and content website · 2010
Says.com
Says.com was the company’s principal online publishing property. Launched initially as a beta service in 2010, it developed into a social news and content network centered on material that could be circulated through social platforms. The global version launched in 2012 and expanded the service into several countries. The site also hosted or distributed advertiser-sponsored content before that activity was shifted to 8Share in 2013.
Social advertising and rewards platform · 2013
8Share
8Share was a country-specific private rewards club launched in April 2013. It allowed social-media users to receive rewards for broadcasting advertiser-sponsored material known as Specials. The formats included videos, trailers, contests, events and product offers. The platform was reported to have handled more than 1,500 campaigns for approximately 70 major advertisers across the region.
Brand decisions
2013
Combination with Catcha Media subsidiariesM&ABackground
Says sought to combine its social-content and advertising capabilities with Catcha Media’s subsidiaries in order to build a broader digital advertising business.
Action taken
The parties pursued an approximately RM60 million merger arrangement announced in May and completed on 8 October 2013, creating Rev Media Equity Holdings Sdn Bhd, known as Rev Asia.
Aftermath
Says ceased to operate as an independent corporate entity and subsequently became Rev Social Malaysia Sdn Bhd.
Reported transaction value. Approximately RM60 million; another account describes the completed transaction as US$20 million (2013)
2013
Migration of sponsored content to 8ShareStrategyBackground
Says developed a model in which advertising messages were distributed as social content rather than presented primarily as interruptions.
Action taken
In April, advertiser-sponsored content was moved from Says.com to the newly designed 8Share rewards club, where users could broadcast branded Specials.
Aftermath
The platform expanded the company’s campaign offering to include rewarded distribution of videos, contests, events and product promotions.
Recent events
- 2013
Says enters proposed merger with Catcha Media subsidiaries[1]
M&A
Says Sdn Bhd entered a proposed combination with Catcha Media Berhad and its subsidiaries to create a digital advertising business.
- 2013
Says completes merger and joins Rev Asia structure[1]
M&A
The merger was completed on 8 October 2013, forming Rev Media Equity Holdings Sdn Bhd, also known as Rev Asia.
- 2013
Says Sdn Bhd becomes Rev Social Malaysia[1]
Leadership change · M&A
Effective 12 December 2013, Says Sdn Bhd changed its corporate identity to Rev Social Malaysia Sdn Bhd.
Sources1 sources
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