SAXX
SAXX is a Canadian men's underwear brand founded in Vancouver in 2006, known for its modern pouch underwear.
Last updated September 15, 2026
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Overview
SAXX is a men's underwear brand established in Canada and founded in Vancouver in 2006. The brand set out to create innovative, life-changing underwear for men, aiming to solve problems such as chafing, bunching, lack of support, and constant adjustment. This problem-first approach led to the invention of modern pouch underwear. SAXX describes itself as proudly Canadian and offers a range of underwear, clothing, and socks, including performance and everyday styles.
History
SAXX was founded in Vancouver, Canada in 2006. The brand was built to rethink underwear from the inside out, addressing longstanding issues such as chafing, bunching, lack of support, and the need for constant adjustment. This focus on solving real problems led to the invention of modern pouch underwear and sparked a new standard for men's comfort and support. Since day one, SAXX has taken a problem-first approach to design, innovating with intention rather than chasing trends or adding features for their own sake. The brand states that this mindset has earned the trust of millions of men worldwide.
Products and positioning
Innovative, life-changing men's underwear built on a problem-first design approach.
Quest Quick-Dry Mesh Performance Boxer Brief 6"
Performance boxer brief priced at $38.00.
DropTemp® Dry Cotton Cooling Crew Neck Undershirt
Cooling crew neck undershirt available in a 2 pack.
Daytripper Comfort Stretch Everyday Boxer Brief 6"
Everyday boxer brief priced at $32.00.
Vibe Xtra Soft Comfort Everyday Boxer Brief 6"
Everyday boxer brief priced at $38.00.
Volt Breathable Mesh Everyday Boxer Brief 6"
Everyday boxer brief priced at $34.00.
Core Cotton (3 Pack) Everyday Boxer Brief 6"
Everyday boxer brief available in a 3 pack.
Multi-Sport Performance Tee
Performance tee priced at $45.00.
Phase Performance Pullover Hoodie
Performance pullover hoodie priced at $115.00.
Power Moves 2N1 Performance Short with Liner 7"
Performance short with liner priced at $88.00.
e-Gift Card
e-Gift card priced at $25.00, delivered by email with no additional processing fees.
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