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Sawada Coffee

Sawada Coffee is a specialty coffee and matcha café brand founded by world-renowned barista and latte art master Hiroshi Sawada, with locations in Chicago and New York City.

Last updated September 26, 2026

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Overview

Sawada Coffee is a specialty coffee and matcha café brand associated with Hiroshi Sawada, a world-renowned barista and latte art master. The brand operates cafés in Chicago and New York City, serving a focused menu of espresso, coffee, tea, matcha, and its signature Military Latte. The New York location, hidden down Cortlandt Alley in lower Manhattan, is described as an intimate café with reclaimed wooden panels, warm lighting, and an eclectic soundtrack, positioned as a destination for remote work or social gatherings. The menu emphasizes expertly crafted espresso and matcha-based drinks, including the Military Latte, cortados, and cappuccinos, paired with a selection of signature pastries. The brand's identity is closely tied to Hiroshi Sawada's reputation as a latte art champion and barista, giving it a craft-forward, personality-driven positioning within the specialty coffee scene. Sawada Coffee operates as a private, independent café brand rather than a large chain or publicly listed company. Its footprint is small and curated, with the official website highlighting Chicago and New York café locations. The brand's online presence centers on its cafés, menu, and the story of its founder.

History

Sawada Coffee is a specialty coffee and matcha café brand founded by Hiroshi Sawada, a world-renowned barista and latte art master. The brand's public identity is built around Sawada's reputation in the specialty coffee world, particularly his expertise in latte art. The official website describes the New York shop as the café of the world-renowned barista and latte art master Hiroshi Sawada. The brand operates cafés in Chicago and New York City. The New York location is situated at 33 Cortlandt Alley in lower Manhattan, described as hidden away down the alley, with an intimate interior featuring reclaimed wooden panels, warm lighting, and an eclectic and resonant soundtrack. The café is positioned as a destination for remote work or social gatherings. The menu includes an uncommon selection of expertly crafted espresso and matcha-based drinks, including the signature Military Latte, cortados, and cappuccinos, paired with a selection of signature pastries. The Chicago location similarly serves matcha, espresso, tea, coffee, and the signature Military Latte. The brand maintains a small, curated footprint rather than a large chain presence, and its official website serves as the primary source for its café locations, menu, and founder story. No public information in the supplied evidence indicates a founding year, corporate parent, or ownership structure beyond its association with Hiroshi Sawada.

Products and positioning

Craft-forward specialty coffee and matcha café brand tied to a world-renowned barista and latte art master, with a small, curated café footprint.

  • Military Latte

    Signature drink offered at Sawada Coffee locations.

  • Matcha drinks

    Matcha-based drinks on the menu.

  • Espresso drinks

    Expertly crafted espresso drinks including cortados and cappuccinos.

  • Signature pastries

    Selection of signature pastries paired with drinks.

Sources2 sources

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