Saudi Manpower Solutions Company
Saudi Manpower Solutions Company (SMASCO) is a Saudi human resources and workforce-solutions provider serving corporate and individual customers.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Saudi Manpower Solutions Company, commonly known as SMASCO, is a Saudi joint-stock human resources company headquartered in Riyadh. Its business centers on recruiting, qualifying, employing, and supplying expatriate workers, as well as delivering workforce-management services to corporate clients and individual customers in Saudi Arabia. The company operates in a market shaped by the country’s demand for domestic workers, outsourced labor, logistics personnel, and other staffing categories, while also being subject to licensing and regulatory requirements administered by Saudi labor authorities. SMASCO was established in 2012 with fully paid-up capital of SAR 100 million. It became the first company to obtain a Saudi government license to provide workforce-solutions and labor services, giving it an early position in the formalization of manpower intermediation and staffing in the Kingdom. Its service portfolio includes the recruitment and placement of expatriate workers, workforce outsourcing, and domestic-worker services. The company serves both businesses and households rather than focusing exclusively on one staffing segment. One of SMASCO’s best-known services is Raha, introduced in September 2013. Raha provides domestic workers for predetermined periods through scheduled weekly visits, with the service arrangement specifying the number of hours and days. This model positioned the company as a provider of recurring, managed domestic-help services rather than only a traditional recruitment intermediary. By May 2024, the company reported attracting workers from 40 countries, reflecting the international sourcing dimension of its Saudi operations. SMASCO has also developed activities beyond its core manpower business. In 2019, it established the Saudi Logistics Services Company, a Saudi logistics subsidiary. In 2020, it launched Terhab, a company focused on customer-experience services. Since 2021, it has owned Saneem, a Saudi company that invests in innovative technology solutions. These related businesses indicate an effort to broaden the group’s capabilities across logistics, customer operations, and technology-enabled services. The company’s expansion occurred alongside efforts to professionalize worker preparation and service delivery. In 2018, SMASCO achieved a Guinness World Record for hosting what was described as the world’s largest domestic-workers training workshop. The event was associated with the company’s emphasis on training and qualification, although the available reference material does not provide further operational details about the record or its subsequent effect on the business. In 2024, SMASCO moved from private-company status to public-market participation. The Saudi Capital Market Authority approved the registration and launch of its initial public offering in March. In May, the company announced an offering representing 30% of its shares for subscription by institutional and individual investors. Individual subscription took place on May 26 and 27, 2024, and the shares allocated to individual investors were fully subscribed, with reported demand substantially exceeding that allocation. SMASCO began trading on the Saudi Exchange main market on July 12, 2024, under code 1834. The listing marked a significant ownership and financing milestone for a Saudi workforce-services company. By 2024, SMASCO’s fully paid-up capital had increased to SAR 400 million. The company was reported to hold approximately 14% to 16% market share in the Saudi sectors it serves. Its current positioning is that of a regulated, locally based workforce platform combining expatriate recruitment, staffing, domestic-worker services, outsourcing, and adjacent logistics and customer-experience capabilities. Publicly available reference material does not identify a founder, current chief executive, detailed shareholder structure, or official corporate website URL.
History
Saudi Manpower Solutions Company was established in Saudi Arabia in 2012 as a human resources company with fully paid-up capital of SAR 100 million. It became the first company to receive a government license to provide labor services in the Kingdom, placing it among the early formal workforce-solutions businesses operating under Saudi labor regulation. Its core activities developed around the recruitment, qualification, employment, and supply of expatriate workers for corporate and individual customers. In September 2013, SMASCO introduced Raha, a domestic-worker service based on scheduled weekly visits. Customers could obtain domestic-worker support for a predetermined period, with the arrangement defining the number of service hours and days. Raha broadened the company’s offering beyond conventional recruitment and established a recurring-service model for households. The company continued to expand its service infrastructure and public profile. In 2018, it achieved a Guinness World Record for organizing the largest domestic-workers training workshop in the world. The record was consistent with SMASCO’s emphasis on preparing and qualifying workers, although the available sources do not detail the workshop’s curriculum or long-term commercial results. SMASCO diversified into related activities during the following decade. It established the Saudi Logistics Services Company in 2019 to operate in logistics. In 2020, it launched Terhab, a business specializing in customer experience. Since 2021, SMASCO has owned Saneem, a Saudi company investing in innovative technology solutions. These entities extended the group beyond staffing into logistics, customer operations, and technology investment. The company’s international dimension is primarily linked to the sourcing of workers for the Saudi market. By May 2024, SMASCO had attracted workers from 40 countries. Its reported market share in the Saudi sectors it serves was approximately 14% to 16%. During this period, its fully paid-up capital had increased from SAR 100 million at establishment to SAR 400 million. SMASCO entered the public markets in 2024. The Saudi Capital Market Authority approved its IPO registration in March. In May, the company announced an offering equal to 30% of its total shares. The offering was made available to institutional and individual investors, and individual subscription took place on May 26 and 27. The individual allocation was fully subscribed, with reported demand exceeding the available allocation. On July 12, 2024, SMASCO’s shares began trading on the Saudi Exchange main market under code 1834. The listing transformed the company into a publicly traded Saudi workforce-services business and represented its most important disclosed corporate milestone to date.
- 2024
IPO approved and shares listed
[1]The Capital Market Authority approved SMASCO's IPO in March, the company announced the offering in May, and its shares began trading on the Saudi Exchange on July 12 under code 1834.
- 2021
Saneem ownership
[1]SMASCO became the owner of Saneem, a Saudi company investing in innovative technology solutions.
- 2020
Terhab launched
[1]The company launched Terhab, a business specializing in customer-experience services.
- 2019
Saudi Logistics Services Company established
[1]SMASCO established a logistics subsidiary operating in Saudi Arabia.
- 2018
Domestic-worker training record
[1]The company achieved a Guinness World Record for hosting the largest domestic-workers training workshop.
- 2013
Raha service launched
[1]SMASCO launched Raha, a scheduled domestic-worker service providing support for defined periods, hours, and days.
- 2012
Company established
[1]Saudi Manpower Solutions Company was established as a Saudi human resources company with fully paid-up capital of SAR 100 million.
Products and positioning
A licensed Saudi workforce-solutions provider combining expatriate recruitment, staffing, domestic-worker services, and adjacent logistics, customer-experience, and technology capabilities for businesses and households.
Domestic-worker services · 2013
Raha
Raha is SMASCO's scheduled domestic-worker service, launched in 2013. It provides household labor for predetermined periods through recurring weekly visits. Service arrangements specify the number of hours and days, creating a managed and time-defined alternative to one-off recruitment or informal domestic-help arrangements.
Staffing and outsourcing
Corporate workforce solutions
SMASCO provides workforce solutions for corporate customers, including the recruitment, qualification, employment, and supply of expatriate workers. The available reference material does not enumerate the full range of occupational categories or contract models, but identifies corporate workforce services as a central part of the company's business.
Household staffing
Domestic-worker recruitment and employment services
The company recruits and employs expatriate domestic workers for individual customers in Saudi Arabia. Its role includes sourcing workers internationally and supporting their placement within a regulated workforce-services framework.
Brand decisions
2024
Initial public offering and Tadawul listingM&ABackground
SMASCO pursued public-market access after expanding its workforce-services and adjacent-business portfolio.
Action taken
Following regulatory approval, the company offered 30% of its shares to institutional and individual investors and listed on the Saudi Exchange main market on July 12, 2024.
Aftermath
SMASCO became a publicly traded company under trading code 1834.
Share offering. 30% of total shares offered (May-July 2024)
2020
Expansion into customer experienceStrategyBackground
SMASCO continued developing businesses adjacent to staffing and workforce management.
Action taken
The company launched Terhab, a customer-experience company.
Aftermath
Terhab expanded the group’s stated activities into customer-experience services.
2019
Expansion into logisticsStrategyBackground
SMASCO sought to broaden its activities beyond core manpower services.
Action taken
It established the Saudi Logistics Services Company to operate as a logistics business in Saudi Arabia.
Aftermath
The move added logistics to the company's wider workforce and support-services portfolio.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/saudi-manpower-solutions-company · Editorial policy · How profiles are compiled