SATA Group

SATA Group, formally the Société d'Aménagement Touristique de l'Alpe d'Huez et des Grandes Rousses (S.A.T.A.), is a French company that operates ski resorts. It is a société d'économie mixte (mixed economy company) dedicated to local tourism development for the Alpe d'Huez grand domaine ski area. The company holds the concession to operate the ski lifts and pistes across five communes. Its history reaches back to the 1930s, when the first lifts were built in Alpe d'Huez by Jean Pomagalski. In 1958 a group of businessmen and private owners founded a company and bought all the existing lifts, which had belonged to individual owners. In 1961 the municipality of Huez acquired 15% of the share capital and became the majority shareholder in 1989. Today SATA is a limited, mixed economy company with the majority of its share capital owned by the municipality of Huez; the remaining shares are held by banking institutions and small investors. SATA operates the ski lifts of Alpe d'Huez, Villard-Reculas and Auris-en-Oisans, and from 1986 to 2013 also those of Oz-en-Oisans and Vaujany, giving it management of the entire Alpe d'Huez ski area. Since 2017 it has been the operator of La Grave-La Meije, since 2020 of Les Deux Alpes, and since 2023 again of Oz and Vaujany. This makes it the second-largest group in ski area operation in France, after Compagnie des Alpes. At the end of 2025 it was announced that SATA would take over management of the loss-making Alpe du Grand Serre, which had been expected to close permanently, for the 2025/2026 season. The company markets its lift passes and resort services under the Skipass Alpe d'Huez brand, offering summer and winter lift passes, mountain biking, pedestrian and fun pass products, and activities such as the Happy Luge rail sledging, yoga at Pic Blanc and tubing. SATA has held ISO 9001 quality certification and obtained OHSAS 18001 safety certification in April 2010.

SATA's history begins in the 1930s, when the first ski lifts were built in Alpe d'Huez by Jean Pomagalski. In 1958, a group of businessmen and private owners founded a company and bought all the existing lifts, which had belonged to individual owners. In 1961, the municipality of Huez acquired 15% of the share capital of the company, and became the majority shareholder in 1989. Today, SATA is a limited, mixed economy company, with the majority of its share capital owned by the municipality of Huez; the remaining shares are held by banking institutions and small investors. The company holds the concession to operate the ski lifts and pistes across five communes. It operates the ski lifts of Alpe d'Huez, Villard-Reculas and Auris-en-Oisans, and from 1986 to 2013 also those of Oz-en-Oisans and Vaujany, giving it management of the entire Alpe d'Huez ski area. Since 2017 it has been the operator of La Grave-La Meije, since 2020 of Les Deux Alpes, and since 2023 again of Oz and Vaujany. This makes it the second-largest group in ski area operation in France, after Compagnie des Alpes. At the end of 2025 it was announced that SATA would take over management of the loss-making Alpe du Grand Serre, which had been expected to close permanently, for the 2025/2026 season. SATA has held ISO 9001 quality certification and obtained OHSAS 18001 safety certification in April 2010, giving it an integrated management system for customer satisfaction, safety for customers and staff, and control of pollution sources. Its environmental measures include project reviews for each development, safety and environmental prevention plans for contractors, systematic impact studies for new works, and waste and chemical management.

• 2025

  Announced SATA would take over management of Alpe du Grand Serre for the 2025/2026 season

• 2023

  SATA again became operator of Oz and Vaujany

• 2020

  SATA became operator of Les Deux Alpes

• 2017

  SATA became operator of La Grave-La Meije

• 2013

  SATA ceased operating Oz-en-Oisans and Vaujany ski lifts

• 2010

  SATA obtained OHSAS 18001 safety certification in April

• 1989

  Municipality of Huez became majority shareholder

• 1986

  SATA began operating Oz-en-Oisans and Vaujany ski lifts

• 1961

  Municipality of Huez acquired 15% of the share capital

• 1959

  SATA founded in Alpe d'Huez by local entrepreneurs as Société d'Aménagement Touristique de l'Alpe d'Huez et des Grandes Rousses

• 1958

  Group of businessmen and private owners founded a company and bought all existing lifts

• 1930

  First lifts built in Alpe d'Huez by Jean Pomagalski

Mixed-economy ski resort operator and second-largest ski area operator in France, focused on local tourism development in the Alps.

• Alpe d'Huez ski area

  Ski area operated by SATA since 1959, including lifts and pistes across five communes.

• Les Deux Alpes

  Ski area operated by SATA since 2020.

• La Grave-La Meije

  Ski area operated by SATA since 2017.

• Oz 3300 and Vaujany

  Ski areas operated by SATA from 1986 to 2013 and again since 2023.

• Happy Luge

  Rail sledging downhill experience for families and friends, available in summer and winter.

• Yoga at Pic Blanc

  Yoga session at 3300m at Pic Blanc.

• Tubing Xpérience

  Tubing activity on inflatable buoys, accommodating up to 6 inflatables at the start.

1. 1Skipass Alpe d'Huez - Summer Stay in the French Alpsskipass.alpedhuez.com
2. 2About our company - Alpe d'huez Summerskipass.alpedhuez.com
3. 3SATA Group - Wikidatawikidata.org
4. 4SATA Group - Wikipedia (Dutch)nl.wikipedia.org