Sasa Inti
PT Sasa Inti is an Indonesian food and seasoning company established in 1968.
Last updated September 1, 2026
Overview
PT Sasa Inti is a leading healthy food and seasoning company in Indonesia, founded in 1968. It produces a range of products including MSG, seasoned flour, coconut milk, sauces, traditional sambal, and broth.
History
PT Sasa Inti was established in 1968. In 1968, PT Sasa Fermentasi established a fermentation factory in Sidoarjo and officially launched Sasa MSG. PT Sasa Inti was founded on November 28, 1972. In 1973, PT Sasa Inti established a factory in Gending. In 1993, Sasa officially launched Sasa Kaldu. In 1995, Sasa began expanding exports to Southeast Asian countries. In 2000, Sasa officially launched Sasa Tepung Bumbu Serbaguna Original and Hot & Spicy. In 2006, Sasa officially launched Sasa Tepung Bumbu Pisang Goreng Vanilla. In 2010, Sasa officially launched Larasa Bumbu Nasi Goreng Ayam Spesial, Larasa Bumbu Nasi Goreng Barbeque, and Larasa Bumbu Nasi Goreng Jawa. In 2012, Sasa officially launched Sasa Tepung Bumbu Bakwan Spesial. In 2014, Sasa officially launched Larasa Bumbu Ungkep Ayam Kalasan, Larasa Bumbu Ungkep Ayam Kuning, and more.
Products and positioning
Product categories. MSG · Seasoned flour · Coconut milk · Sauces · Traditional sambal · Broth
Flagship businesses
- Sasa MSG
- Sasa Tepung Bumbu
- Sasa Santan
- Sasa Saus
- Sasa Sambal Tradisional
- Sasa Kaldu
Sources
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