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Sariguna Primatirta

Indonesian bottled-water and beverage producer behind the Cleo brand, operating 27 factories and a nationwide distribution network.

Last updated September 27, 2026

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Overview

PT Sariguna Primatirta Tbk is an Indonesian beverage company best known for its Cleo bottled-water brand. Operating under the Tanobel Food umbrella, the company describes itself as committed to producing high-quality, innovative and safe-to-consume drinks, made through internationally standardised production processes that apply HACCP food-safety systems and are backed by ISO 9001 certification. Its official website highlights a manufacturing and distribution footprint of 27 factories across Indonesia and a distribution network that reaches even remote parts of the country. The company's product identity is centred on Cleo pure water, supported by a portfolio of beverage brands intended to meet everyday consumer needs. Tanobel positions itself around quality, innovation and accessibility, combining integrated manufacturing with distribution reach so that its products are available widely across the archipelago. Corporate social activity is also part of its public profile, with the website documenting initiatives such as Christmas charity work with an orphanage in Surabaya, social assistance for underprivileged families affected by the Covid-19 pandemic, and donations of staple food packages and Cleo pure water together with a marine battalion in Surabaya. PT Sariguna Primatirta Tbk is headquartered in Sidoarjo, East Java, with a listed office address at Jl. Raya A. Yani no. 41-43, Kompleks Central Square Blok C2, Gedangan, Sidoarjo, and an additional office at Voza Premium Office, 30th floor, Jl. HR Mohammad No. 31, Surabaya. The company is publicly listed, as indicated by the 'Tbk' suffix in its name, and it maintains consumer contact channels including a call centre, hotline, official LINE account and social media presence. Its business sits in the Indonesian consumer-staples beverage segment, where bottled water is a high-volume, distribution-intensive category.

History

PT Sariguna Primatirta Tbk is an Indonesian company that operates in the beverage sector and is publicly listed, as reflected in the 'Tbk' suffix attached to its legal name. It is associated with the Tanobel Food business identity, under which it markets and distributes its drinks. The company's public communications present it as a producer of high-quality, innovative and safe-to-consume beverage products, manufactured through internationally standardised processes that apply HACCP food-safety systems and are supported by ISO 9001 certification. A central element of the company's development has been the build-out of manufacturing and distribution capacity. Its official website states that it operates 27 factories across Indonesia and maintains a distribution network that reaches remote parts of the country. This integrated manufacturing and distribution model is presented as the basis for making its products widely accessible. The flagship brand in its portfolio is Cleo, a pure-water brand that has become closely identified with the company in the Indonesian market. Headquartered in Sidoarjo, East Java, the company lists its address at Jl. Raya A. Yani no. 41-43, Kompleks Central Square Blok C2, Gedangan, Sidoarjo, and also maintains an office at Voza Premium Office, 30th floor, Jl. HR Mohammad No. 31, Surabaya. It provides consumer contact points including a call centre, a hotline, an official LINE account and social media channels. Beyond its commercial operations, the company has documented social and community activities. These include a Christmas 2021 social service initiative with the Pelayanan Kasih Orphanage in Surabaya, donations to underprivileged families affected by the Covid-19 pandemic, and a joint effort with Batalyon Arhanud 2 Marinir Surabaya to distribute 500 staple food packages and Cleo pure water. Such activities form part of the company's public profile alongside its beverage business.

  • Tanobel Food carried out a Christmas social service activity with the Pelayanan Kasih Orphanage in Surabaya.

  • The company donated staple food packages and Cleo pure water together with Batalyon Arhanud 2 Marinir Surabaya.

Products and positioning

Quality, innovative and safe beverages supported by integrated manufacturing and nationwide distribution reach.

  • Cleo pure water

    Flagship bottled drinking water brand of Tanobel / PT Sariguna Primatirta Tbk.

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