Sareen Sports Industries

Sareen Sports Industries, commonly known as SS, is an Indian sports-equipment manufacturing company headquartered in Meerut, Uttar Pradesh. Founded in 1969 by N. K. Sareen, the company developed from a specialist cricket-equipment maker into an internationally exporting brand serving players and consumers across the global cricket market. The company's principal area of activity is cricket equipment and apparel. Its product portfolio includes cricket bats, balls, helmets, batting gloves, protective equipment, athletic shoes, kit bags and clothing. SS is particularly associated with its Sunridges bat line, introduced in 1976. The Sunridges name became a central part of the company's identity and helped establish SS as a prominent cricket-bat manufacturer. SS equipment has been used by a number of prominent international cricketers, including Ajinkya Rahane, Kumar Sangakkara, Yuvraj Singh, Shikhar Dhawan, Nicholas Pooran, Jonny Bairstow, Quinton de Kock, Kieron Pollard, Tim David and Shai Hope. The company's products have also appeared with alternative branding arrangements. For example, bats manufactured by SS have been used by leading players while displaying another company's brand, including a Reebok-branded bat associated with MS Dhoni. The company remains closely identified with cricket rather than with a broad multi-sport consumer portfolio. Its business combines manufacturing, product branding and international distribution, with cricket bats serving as its most recognizable offering. Publicly available reference material provides limited information about its ownership structure, financial performance, leadership beyond its founder, and detailed chronology after the launch of Sunridges.

Sareen Sports Industries was established in 1969 by N. K. Sareen in Meerut, Uttar Pradesh, a city with an established association with sporting-goods manufacturing. From its beginning, the company focused on cricket equipment, a specialization that shaped its later brand identity and international business. The company's best-known product family is the SS Sunridges range of cricket bats, which debuted in 1976. The introduction of this line was an important branding step: rather than operating only as a general equipment producer, Sareen Sports Industries developed a named bat range that became strongly associated with the SS identity. Cricket bats subsequently remained the company's most visible products. Over time, SS expanded its cricket offering beyond bats to include balls, helmets, gloves, protective equipment, footwear, bags and clothing. This broader assortment allowed the company to address several parts of a cricketer's equipment needs while retaining a clear specialization in the sport. Its products were exported internationally, making SS a recognizable Indian cricket-equipment brand outside its home market. The brand's visibility was reinforced by use among prominent cricketers. Players associated with SS equipment include Ajinkya Rahane, Kumar Sangakkara, Yuvraj Singh, Shikhar Dhawan, Nicholas Pooran, Jonny Bairstow, Quinton de Kock, Kieron Pollard, Tim David and Shai Hope. The company has also manufactured bats that appeared under other branding arrangements; a bat used by MS Dhoni, for example, carried Reebok branding rather than the SS name. These examples illustrate both the company's manufacturing role and the importance of equipment endorsements and co-branding in cricket. Available reference material describes Sareen Sports Industries as one of the leading cricket-equipment manufacturers and confirms its continuing activity, international exports and product breadth. It does not provide a detailed account of later corporate ownership, financial results, factory expansion, senior management changes or major advertising campaigns. Those aspects therefore remain undocumented in this entry.

• 1976

  SS Sunridges bats introduced

  [1]Sareen Sports Industriesen.wikipedia.org

  The company launched its SS Sunridges range of cricket bats, which became its most recognizable product line.

• 1969

  Company founded

  [1]Sareen Sports Industriesen.wikipedia.org

  N. K. Sareen founded Sareen Sports Industries in Meerut, Uttar Pradesh, establishing the company as a cricket-equipment manufacturer.

• International cricket-equipment exports

  [1]Sareen Sports Industriesen.wikipedia.org

  SS developed an international export business and became known as a major cricket-equipment manufacturer beyond India.

A specialist cricket-equipment manufacturer positioned around cricket bats, player equipment and apparel, with an Indian manufacturing base and international reach.

• Cricket bats · 1976

  SS Sunridges

  SS Sunridges is Sareen Sports Industries' signature cricket-bat range. Introduced in 1976, the line is central to the company's brand identity and is associated with the manufacturer's reputation in cricket bats. SS bats have been used by prominent players and exported to markets outside India.

• Cricket equipment

  Cricket equipment

  The company manufactures a broad selection of cricket equipment, including cricket balls, helmets, batting gloves and protective gear. These products complement its bat business and address practical equipment requirements for players.

• Cricket apparel and accessories

  Cricket apparel and accessories

  SS also produces athletic shoes, cricket bags and clothing. These items extend the brand beyond core playing equipment into footwear, carrying solutions and apparel for cricket participants.

1. 1Sareen Sports Industriesen.wikipedia.org