Sara Vietnam
Sara Vietnam is a Vietnamese information-technology company with activities spanning software, media, education, training, real-estate investment, and related ventures.
Last updated August 31, 2026
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Overview
Sara Vietnam, formally Sara Vietnam Joint Stock Company and known in Vietnamese as Công ty cổ phần Tập đoàn Sara, is a Vietnamese corporate group whose principal historical specialization has been information technology. Its activities have extended beyond software and information-technology research into media, education, training, real-estate investment, construction materials, and sports. The company is therefore better understood as a diversified Vietnamese business group built around an information-technology and training origin rather than as a narrowly focused consumer brand. The company traces its origins to Sara Center, a learning center that it says began operating in 2002 and taught information technology and foreign languages. Its formal corporate predecessor, the National Information Technology Training and Development Joint Stock Company, was established on 16 June 2003. This distinction creates two commonly cited origin dates: 2002 for the claimed Sara Center beginnings and 2003 for the incorporation of the predecessor company. Sara Vietnam became a public company when its shares were listed on the Hanoi Stock Exchange on 17 March 2008. The company subsequently experienced business losses and was moved to the UpCoM market, although the precise date of that transfer is not identified in the available reference material. In 2008, the business reportedly had approximately 80 employees. A Japanese company identified as CPR acquired 15 percent of Sara Vietnam's shares in February 2007. The group has described its business structure through four broad fields: software, media, training, and real-estate investment. Its technology work has included information-technology research and software development. In 2008, Sara Vietnam also conducted a feasibility study into mobile marketing in Vietnam with support from the Danish B2B Programme, indicating an interest in emerging digital marketing applications at a time when mobile communications were expanding rapidly in the country. Education has remained an important part of the company's identity. Sara Vietnam invested in Đông Đô University in 2014. Its management and education divisions also worked with Vietnam's Ministry of Education on plans for SIBT University, or Sara International Business Technology University, in Lai Châu Province. The available material does not establish whether the proposed university opened or became an operating institution. Sara Vietnam has also been connected with Sara Window, a construction-materials business manufacturing windows, doors, and room partitions. This venture reflects the group's move into physical products and construction-related activities alongside its service and education operations. The company formerly operated a football club that went through several names, beginning as Sara Nghệ An and later becoming Sara Thành Vinh, Sara Window, and Hoàng Trần Sinotruk. The team used Vinh Stadium as its home venue and progressed from the Vietnamese third division to the second division after the 2005 season. In 2006, some players were alleged to have been involved in match fixing in connection with a match involving Than Quang Ninh FC. The club later withdrew from the planned 2010 second-tier competition after further naming and ownership changes. Sara Vietnam's public profile is consequently associated with a broad and sometimes changing portfolio rather than one dominant product. Available reference material confirms its historical corporate, educational, technology, construction-materials, and football activities, but does not provide enough current information to establish the group's present operating scale, ownership structure, active subsidiaries, or current market position.
History
Sara Vietnam developed from an information-technology and language-training initiative known as Sara Center, which the company dates to 2002. The formal predecessor cited in reference material was the National Information Technology Training and Development Joint Stock Company, established on 16 June 2003. The two dates describe different stages of the organization's development: 2002 refers to the claimed start of the training center, while 2003 refers to the establishment of the predecessor joint-stock company. The early business was centered on training and information technology. Sara Vietnam later broadened its scope to include software development, information-technology research, media, education, and real-estate investment. The company described these activities under four principal fields: software, media, training, and real estate. Its expansion suggests an effort to use its technology and educational base to create a broader corporate group rather than remain solely a training provider. A significant corporate milestone came on 17 March 2008, when Sara Vietnam was listed on the Hanoi Stock Exchange. The company reportedly had about 80 employees in 2008. Its listing status did not remain unchanged: after losses in its business operations, the shares were transferred to UpCoM at an unspecified date. The available material does not identify the company's ticker, the exact date of the market transfer, or its later financial performance. In February 2007, before the stock-market listing, Japanese company CPR acquired 15 percent of Sara Vietnam's shares. The company explored new technology-related opportunities during this period. In 2008, it undertook a feasibility study concerning mobile marketing in Vietnam, supported by the Danish B2B Programme. This initiative placed Sara Vietnam within the early development of Vietnam's mobile and digital-marketing economy, although the available sources do not establish whether the study produced a commercial service or a lasting business line. Education became another major area of activity. In 2014, Sara Vietnam invested in Đông Đô University. The group's management and education divisions also worked with the Ministry of Education on the proposed SIBT University, expanded as Sara International Business Technology University, in Lai Châu Province. The sources do not confirm that this proposed institution commenced operations, so it is best treated as a development initiative rather than a confirmed active university business. Sara Vietnam also entered construction materials through Sara Window. That company manufactured windows, doors, and room partitions, giving the group a physical-products business connected with construction and property development. Real-estate investment was separately identified as one of Sara Vietnam's principal fields of action, but no specific projects or financial results are provided in the available material. The group had a visible association with Vietnamese football through Sara Nghệ An, a club founded in 2005. The team was renamed Sara Thành Vinh during the 2005 National Football League Third Division season and was promoted to the second division after a successful campaign. It played its home matches at Vinh Stadium. During the 2006 second-division season, some players were alleged to have been involved in match fixing in connection with Than Quang Ninh FC. The available account records the allegation but does not provide a final legal or disciplinary outcome. For the 2008 second-division season, the club competed as Sara Window. In 2009 it was renamed Hoàng Trần Sinotruk. It was initially announced for the 2010 Vietnamese National Football Second League under the name Hoàng Trần Football Club, but subsequently withdrew. This sequence illustrates the changing corporate associations surrounding the team and does not by itself establish that each later club name represented the same operating structure. By 2016, the company's headquarters was reported to be in Hoàng Mai District, Hanoi. Beyond that point, the supplied reference material does not provide reliable current information about management, active subsidiaries, ownership, operating scale, or whether the company remains active in all of its historical fields. Sara Vietnam should therefore be documented as a historically diversified Vietnamese technology-centered corporate group with an incompletely documented present status.
- 2016
Hanoi headquarters reported
[1]The company's headquarters was reported to be in Hoàng Mai District, Hanoi.
- 2014
Investment in Đông Đô University
[1]Sara Vietnam invested in Đông Đô University, reinforcing its participation in the education sector.
- 2009
Football team renamed Hoàng Trần Sinotruk
[1]The club changed its name to Hoàng Trần Sinotruk for the 2009 season.
- 2008
Shares listed on the Hanoi Stock Exchange
[1]Sara Vietnam was listed on the Hanoi Stock Exchange on 17 March 2008.
- 2008
Mobile-marketing feasibility study
[1]The company studied the prospects for mobile marketing in Vietnam with support from the Danish B2B Programme.
- 2008
Football team competes as Sara Window
[1]The associated club entered the 2008 second-division season under the Sara Window name.
- 2007
CPR acquires a minority stake
[1]Japanese company CPR purchased 15 percent of Sara Vietnam's shares in February 2007.
- 2006
Football club reaches the second division
[1]After a successful 2005 third-division campaign, the team was promoted to the Vietnamese second division.
- 2005
Sara Nghệ An football club founded
[1]The football club associated with Sara Vietnam was established as Sara Nghệ An and later competed as Sara Thành Vinh.
- 2003
Formal predecessor incorporated
[1]The National Information Technology Training and Development Joint Stock Company, identified as Sara Vietnam's precursor, was founded on 16 June 2003.
Products and positioning
A Vietnamese diversified business group originating in information-technology training and software, with additional activities in media, education, construction materials, and real-estate investment.
Information technology
Software and information-technology services
Sara Vietnam's core technology activities have included information-technology research and software development. The available references do not identify specific software products, platforms, enterprise customers, or current technology brands, so this line is best described at the business-activity level.
Education and training · 2002
Sara Center training
Sara Center was the organization's reported early operating base. It provided instruction in information technology and foreign languages and helped establish Sara Vietnam's identity as an education- and technology-oriented business. Specific courses, campuses, accreditation, and current availability are not documented in the supplied sources.
Construction materials
Sara Window
Sara Window was a construction-materials manufacturing business associated with Sara Vietnam. Its products included windows, doors, and room partitions. The available material does not establish the company's current ownership, manufacturing footprint, product specifications, or continuing operations.
Education · 2014
Education investment and SIBT University initiative
Sara Vietnam invested in Đông Đô University in 2014 and participated in work toward the proposed Sara International Business Technology University in Lai Châu Province. The sources do not confirm that SIBT University opened or became an operating institution.
Controversies
2006
Match-fixing allegations involving Sara Thành Vinh
Some players of Sara Thành Vinh were alleged to have been involved in match fixing connected with Than Quang Ninh FC during the 2006 Vietnamese second-division season. The supplied account does not state the final result of any investigation or disciplinary proceedings.
Brand decisions
2014
Expansion of education investmentsStrategyBackground
Education was one of Sara Vietnam's established fields of activity, alongside software, media, and real estate.
Action taken
Sara Vietnam invested in Đông Đô University and participated in preparations for the proposed SIBT University in Lai Châu Province.
Aftermath
The available sources do not confirm whether the proposed SIBT University opened or describe the later results of the investment.
2008
Public listing on the Hanoi Stock ExchangeOtherBackground
Sara Vietnam pursued public-market access as its diversified technology and services activities expanded.
Action taken
The company's shares were listed on the Hanoi Stock Exchange on 17 March 2008.
Aftermath
Following business losses, the shares were later transferred to UpCoM. The date and financial details of that transfer are not specified.
Sources1 sources
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