SAP Deutschland SE & Co. KG
SAP SE’s German operating company, responsible for selling, advising on, training customers on, and marketing SAP enterprise software and services in Germany.
Last updated October 14, 2026
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Overview
SAP Deutschland SE & Co. KG is the German operating and market-facing entity of SAP SE, the Walldorf-based enterprise-software group. It is not a separately listed software manufacturer in the way SAP SE is; rather, it supports the group’s German business through sales, consulting, customer support, education and training, marketing, and related commercial activities. Corporate-register and SAP legal materials identify SAP SE as the general partner, while SAP Deutschland operates as a German limited partnership. The entity represents the SAP portfolio for German customers across the public and private sectors. Its commercial scope follows the wider SAP strategy: helping organizations run finance, procurement, supply chains, manufacturing, human resources, customer relationships, analytics, planning, and other core processes through integrated enterprise applications. Depending on the customer and engagement, SAP Deutschland’s role may include software licensing or subscriptions, cloud adoption, implementation guidance, business-process consulting, training, partner coordination, and account management. SAP Deutschland’s activities are connected to SAP’s transformation from traditional on-premises enterprise resource planning toward cloud-based, subscription-oriented platforms. In Germany, the organization markets and supports products such as SAP S/4HANA Cloud, SAP Business Technology Platform, SAP SuccessFactors, SAP Ariba, SAP Concur, SAP Customer Experience solutions, SAP Analytics Cloud, and related services. The exact legal and commercial allocation of individual products can change as SAP reorganizes businesses and contracts, so the subsidiary is best understood as a national operating company rather than as an independent product brand. The company’s principal base is associated with SAP’s headquarters campus in Walldorf, Baden-Württemberg, and SAP has maintained a broad German presence including locations such as Berlin, Düsseldorf, Dresden, Frankfurt, Hamburg, Munich, Potsdam and other regional sites. SAP’s German organization also engages with government, public-sector decision makers, customers, implementation partners, universities, and the German-speaking SAP user community. Its public-sector work includes support for digital transformation and dialogue concerning policy conditions for technology adoption. Leadership of SAP Deutschland has included country-level managing directors responsible for the German business or major functions such as sales. Alexander Kläger took responsibility for the German sales organization in August 2020, succeeding Daniel Holz. SAP announced Dirk Häußermann as managing director of SAP Deutschland from January 2026, succeeding Sven Mulder. These roles are distinct from the executive board of SAP SE, although SAP Deutschland’s legal notices identify SAP SE’s group leadership and SAP’s wider regional management structure. SAP Deutschland is therefore positioned as a national enterprise-technology sales and services organization within the SAP group. Its importance comes from Germany’s role as SAP’s home market, development base, reference market, and a major concentration of large industrial, public-sector, financial, retail, healthcare, and mid-market customers. Publicly available material provides substantial information about SAP SE and the German organization’s activities, but comparatively limited standalone financial, founding, workforce, and product-segmentation data for the legal entity itself.
History
SAP Deutschland SE & Co. KG is part of the organizational structure through which SAP SE conducts business in its home market. Its history is consequently tied to SAP’s development from a German enterprise-software partnership into a global provider of business applications and cloud services, although the available reference material does not establish a reliable standalone founding year for this specific legal entity. SAP was established in Germany in 1972 by Dietmar Hopp, Hasso Plattner, Claus Wellenreuther, Klaus Tschira and Hans-Werner Hector. The parent company developed integrated software for business administration and became especially associated with enterprise resource planning. As SAP expanded, it created national organizations to sell, implement and support its software in important markets. SAP Deutschland represents this national operating model in Germany, connecting SAP’s global product organization with German customers, partners and institutions. The German organization’s responsibilities have included direct sales, consulting, education and training, marketing, account management and support for the SAP portfolio. Its market role broadened as SAP moved beyond core ERP into analytics, databases, procurement, travel and expense, human resources, customer experience, integration, platform technology and industry solutions. Acquisitions and portfolio changes at SAP SE, including the integration of cloud and business-network capabilities, have also affected what SAP Deutschland presents and supports in the German market. A major strategic transition during the 2010s and 2020s was SAP’s shift from predominantly licensed, on-premises applications toward cloud services and recurring subscriptions. SAP Deutschland has been a local channel for that transition, advising German organizations on cloud ERP, platform modernization, data management, process integration and the use of analytics and artificial intelligence in business operations. Its activities involve both large enterprises and other customer segments, with implementation work often delivered jointly with SAP partners. Corporate records show SAP SE as the general partner and identify the entity as a German limited partnership. The company has been associated with SAP’s Walldorf headquarters and a network of German offices. Records also document changes in the legal name and corporate structure over time, including historical references to SAP Deutschland AG & Co. KG and SAP Deutschland AG & Co. The available material does not provide enough evidence to construct a complete chronology of every legal conversion. Leadership changes have been publicly reported at the country level. In 2020, Alexander Kläger succeeded Daniel Holz in responsibility for SAP Deutschland’s sales organization. SAP later announced that Dirk Häußermann would become managing director from January 2026, succeeding Sven Mulder. These appointments illustrate the continuing role of the German subsidiary in SAP’s regional commercial structure. Today SAP Deutschland functions as SAP’s principal German customer-facing organization. It supports the adoption of SAP cloud and enterprise applications, works with public-sector and commercial stakeholders, and contributes to discussions about digital transformation, sustainability, skills and regulatory conditions. Its identity is closely linked to SAP SE rather than operating as an autonomous consumer-facing brand.
- 2026
Dirk Häußermann scheduled to lead SAP Deutschland
[4]Dirk Häußermann was announced as managing director effective 1 January 2026.
- 2020
Alexander Kläger takes sales responsibility
[3]Alexander Kläger became managing director responsible for SAP Deutschland’s sales organization.
- 2012
Sybase GmbH merger recorded
[5]Corporate-register material records a merger involving Sybase GmbH in the German SAP structure.
- 1972
SAP founded in Germany
[6]SAP was established in Germany by five former IBM employees, creating the parent organization from which SAP’s later national operating companies developed.
Products and positioning
National sales, consulting, enablement and customer-engagement organization for SAP enterprise software and cloud services in Germany.
Cloud enterprise resource planning
SAP S/4HANA Cloud
SAP’s cloud ERP platform for finance, supply chain, manufacturing, procurement, sales and other core enterprise processes. SAP Deutschland supports German customers with commercial engagement, adoption guidance, implementation coordination and related services.
Cloud platform and data services
SAP Business Technology Platform
A platform portfolio covering application development, integration, data management, analytics and automation. In Germany it is positioned as a foundation for connecting SAP and non-SAP systems and extending business processes.
Human capital management
SAP SuccessFactors
Cloud human-resources software covering areas such as employee data, talent, recruiting, learning and workforce-related processes. SAP Deutschland markets and supports the offering for German organizations.
Procurement and business commerce
SAP Ariba
A procurement and supplier-collaboration portfolio used to manage purchasing processes and business networks. The German organization supports customer adoption as part of SAP’s broader procurement offering.
Travel and expense management
SAP Concur
Cloud applications for business travel, expense reporting and related spend processes. It forms part of the SAP portfolio presented to German employers and finance functions.
Brand decisions
2020
Strengthening German sales leadershipStrategyBackground
SAP needed country-level leadership for its German sales organization amid the continued expansion of cloud and enterprise offerings.
Action taken
SAP appointed Alexander Kläger as managing director responsible for the German sales organization, succeeding Daniel Holz.
Aftermath
Kläger continued SAP Deutschland’s customer-facing and sales mandate; the announcement did not disclose standalone financial consequences.
Recent events
- 2025
Dirk Häußermann announced as new managing director of SAP Deutschland[4]
Leadership change
SAP announced that Dirk Häußermann would assume leadership of SAP Deutschland on 1 January 2026, following Sven Mulder’s planned departure at the end of 2025.
- 2020
Alexander Kläger appointed to lead SAP Deutschland sales[3]
Leadership change
SAP announced that Alexander Kläger would become managing director of SAP Deutschland and take responsibility for the country’s sales organization, succeeding Daniel Holz.
SAP Deutschland’s German business scope[1]
Other
SAP describes the German organization’s activities as encompassing sales, consulting, training and marketing around SAP’s portfolio, alongside public-sector engagement and customer support.
Sources6 sources
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