Santini SMS

Santini SMS is an Italian cycling apparel brand founded in 1965 by Pietro Santini, who took over a knitwear factory from his sisters and turned it toward the design and manufacture of cycling clothing made exclusively in Italy. The brand is known for its 'second skin' fit, chamois technology, materials research, and long-standing role as a supplier to professional cyclists and world champions. Its product range spans jerseys, bib shorts, long-sleeve jerseys, jackets, vests, base layers, gloves, socks, and trisuits, with special editions tied to major races such as the Tour de France and UCI World Championships. In Australia, the brand operates through Santini Australia (santinisms.com.au), which presents itself as supporting Australian cyclists and retailers. The Australian site offers men's and women's collections and a distinctive retail model: customers browse and check out online, then choose a local Santini stockist to support with their order, with delivery from Santini Australia HQ. The Australian operation also partners with cycling events and organizations including Santos Festival of Cycling, Graveleur, Amy Gillett Foundation, Tour de Kids, AusCycling, and the Tour de France. Santini's positioning rests on four promises highlighted in its Australian communications: fit, performance, comfort, and durability. The brand emphasizes that every garment is developed from scratch by dedicated designers with a passion for cycling, triathlon, and running, and that materials research and development ensure each piece is designed for specific users and riding conditions. Its made-in-Italy production and rigorous quality controls are central to its identity. The brand is associated with the Santini family; Monica Santini is identified as CEO in the supplied evidence. Santini SMS appears in Wikidata as a trademark. The company remains privately held and active, with a global presence in cycling and triathlon apparel.

Santini was founded in 1965 by Pietro Santini, who took over a knitwear factory from his sisters. Initially an artisan factory making clothes for others, Pietro's passion for cycling and racing led him to design and manufacture Santini products exclusively in Italy. The company grew into a specialist cycling apparel brand, developing its own designs from scratch and investing in materials research and development. Over the decades, Santini became known as a technology pioneer and pro supplier, with world-class chamois technology and a reputation for garments that fit like a 'second skin.' The brand's made-in-Italy production and rigorous quality controls became central to its identity. Santini has supplied professional cyclists and world champions, and has produced official jerseys for major races such as the Tour de France and UCI World Championships. In Australia, Santini operates through Santini Australia, which supports local cyclists and retailers with a unique model where online orders are directed to a chosen local stockist. The Australian operation partners with events and organizations including Santos Festival of Cycling, Graveleur, Amy Gillett Foundation, Tour de Kids, AusCycling, and the Tour de France. Monica Santini serves as CEO, continuing the family association with the brand.

• 1965

  Pietro Santini founds Santini after taking over a knitwear factory from his sisters.

• Santini becomes an official supplier to professional cyclists and world champions.

• Santini Australia launches with a model supporting local stockists.

Premium, made-in-Italy performance cycling apparel with a focus on fit, performance, comfort, and durability; official supplier to world champions and major races.

• Santini Cargo Bib Shorts

  Cargo bib shorts priced at $329.95 AUD.

• Santini Redux Speed Bib Shorts

  Performance bib shorts priced at $449.95 AUD.

• Santini Karma Delta 3S Bib Shorts

  Bib shorts priced at $259.95 AUD, on sale at $168.97 AUD.

• Santini Unico Women's Bib Shorts

  Women's bib shorts priced at $349.95 AUD.

• Santini UCI Official World Champion Toddler Jersey

  Toddler jersey priced at $59.95 AUD.

• Santini Tour de France Baby Yellow Jersey

  Baby yellow jersey priced at $64.95 AUD.

• Santini Dry Sleeveless Baselayer

  Sleeveless baselayer priced at $99.95 AUD, on sale at $69.97 AUD.

• Santini Leaf 24 Short Sleeve Trisuit

  Trisuit priced at $329.95 AUD, on sale at $296.96 AUD.

1. 1Santini Australia | Premium Cycling Clothing And Bike Apparelsantinisms.com.au
2. 2About Us - Cycling Clothing Made With Passion | Santini Australiasantinisms.com.au
3. 3Santini SMS - Wikidatawikidata.org