Sanlih E-Television

Sanlih E-Television, also known as Sanlih Entertainment Television or SET, is a Taiwanese nationwide cable television network and television production group. It operates a portfolio of themed channels covering news, drama, variety programming, entertainment, regional-language content, and international distribution. The network is also a producer of Taiwanese television dramas, including programs that may be broadcast through free-to-air partners such as Taiwan Television. The business grew out of a media group established in 1983 by Lin Kun-hai, his wife Lin Chang-Hsiu, and her brother Chang Rong-hua. The founders initially produced video recordings of Taiwanese Hokkien music and variety performances, working with entertainers including Chu Ke-liang. The name Sanlih, commonly explained as referring to the group's three founding figures, reflects this origin. Its early success was connected to Taiwan's broadcasting environment, in which martial-law-era restrictions limited the use of non-Mandarin languages on television. Recorded Taiwanese-language music and variety material therefore occupied a distinctive cultural and commercial space. The expansion of cable television created both an opportunity and a problem for the group. Unlicensed cable operators circulated Sanlih's videos on their own channels without authorization, encouraging the company to establish a channel under its own control. Sanlih launched its television network in May 1993. It subsequently broadened its audience beyond its original Taiwanese-language base. A Mandarin-language City Channel was introduced in 1996, and the service was rebranded as SET-N in 1997, with the name associated with national programming and news. The transition coincided with Taiwan's movement toward multiparty democratic politics and enabled the network to attract political advertising during elections in 1996 and 1997. Sanlih's current channel portfolio includes SET International, SET Taiwan, SET News, SET Metro, SET Drama, SET iNews, SET Variety, and MTV Taiwan, which has been operated by Sanlih since 2011. The services give the group a broad presence across television news, local drama, entertainment, lifestyle and variety formats. Its drama activities include productions associated with SET Taiwan and SET Metro, while its international service supports distribution of Taiwanese programming to audiences outside Taiwan. The network is also notable for its perceived political orientation. Reference material commonly characterizes Sanlih as leaning toward Taiwan's Pan-Green Coalition. This perception is particularly relevant to discussions of its news and current-affairs output, although the available reference material does not establish a formal party affiliation. Sanlih remains an active Taiwanese media brand with a vertically connected model spanning channel operation, program production, news, entertainment, and distribution.

Sanlih's roots extend to 1983, when Lin Kun-hai, Lin Chang-Hsiu, and Chang Rong-hua formed a media group focused on recorded Taiwanese Hokkien music and variety entertainment. The company developed during a period when broadcasting restrictions limited the television use of languages other than Mandarin. Its recordings helped preserve and commercialize Taiwanese-language popular culture, and the business gained visibility through performances by entertainers such as Chu Ke-liang. The rise of cable television changed the group's commercial environment. As unlicensed cable operators proliferated, Sanlih-produced videos were carried on channels without authorization. Rather than remaining solely a production supplier, the group established its own outlet and founded Sanlih E-Television in May 1993. Owning a channel gave the company greater control over distribution, scheduling, advertising, and the relationship between its production activities and its audience. Sanlih then pursued national expansion. In 1996 it launched the Mandarin-language City Channel, broadening its appeal beyond viewers primarily interested in Taiwanese-language programming. In 1997 the channel was renamed SET-N, a designation connected with national reach and news. The reorientation occurred as Taiwan's political system became more competitive and multiparty elections became central to public life. Sanlih was able to obtain political advertising during elections held in 1996 and 1997, giving the network an additional commercial connection to the country's changing political and media landscape. During the following decades, Sanlih developed a multi-channel structure. SET Metro began broadcasting in 1995, while SET Taiwan and SET Drama began in December 1996. SET News followed in March 1998. SET International launched in March 2000, extending the group's distribution ambitions. SET iNews began in May 2011, and Sanlih began operating MTV Taiwan in November of the same year. SET Variety was added in June 2012, and SET Drama was relaunched in June 2013. The portfolio combined general entertainment, news, drama, variety, international distribution, and music-oriented programming. The company also remained a producer rather than only a distributor. Productions associated with SET Taiwan and SET Metro include Taiwanese television dramas, some of which have been broadcast on free-to-air channels such as Taiwan Television. This production role allows Sanlih to build recognizable local content and reuse programming across its own channels and external outlets. Sanlih's public identity includes a strong association with Taiwanese local culture and a perceived political orientation. Reference descriptions characterize the network as leaning heavily toward the Pan-Green Coalition. That characterization is most relevant to its news and current-affairs services; the available reference material does not identify a formal political ownership relationship or party affiliation. Sanlih is nevertheless an important example of a Taiwanese media group that grew from regional-language entertainment production into a nationwide cable network with a substantial television production and channel portfolio.

• 2013

  SET Drama relaunches

  [1]Sanlih E-Televisionen.wikipedia.org

  SET Drama is relaunched as part of Sanlih's continuing investment in scripted television.

• 2012

  SET Variety launches

  [1]Sanlih E-Televisionen.wikipedia.org

  Sanlih adds a dedicated variety and entertainment service.

• 2011

  SET iNews launches and Sanlih begins operating MTV Taiwan

  [1]Sanlih E-Televisionen.wikipedia.org

  The group adds SET iNews and takes over operation of MTV Taiwan, broadening its news and music-entertainment activities.

• 2000

  SET International begins airing

  [1]Sanlih E-Televisionen.wikipedia.org

  Sanlih launches an international channel for distribution beyond Taiwan.

• 1998

  SET News begins airing

  [1]Sanlih E-Televisionen.wikipedia.org

  Sanlih expands its news presence through the launch of SET News.

• 1997

  City Channel becomes SET-N

  [1]Sanlih E-Televisionen.wikipedia.org

  The City Channel is rebranded as SET-N, with an emphasis associated with national distribution and news.

• 1996

  City Channel and SET Taiwan launch

  [1]Sanlih E-Televisionen.wikipedia.org

  Sanlih introduces a Mandarin-language City Channel and begins broadcasting SET Taiwan, supporting its move toward a broader national audience.

• 1995

  SET Metro begins airing

  [1]Sanlih E-Televisionen.wikipedia.org

  SET Metro becomes part of Sanlih's expanding channel portfolio.

• 1993

  Sanlih E-Television is founded

  [1]Sanlih E-Televisionen.wikipedia.org

  The group launches its own television channel after unauthorized cable operators distribute Sanlih-produced videos.

• 1983

  Sanlih media group is founded

  [1]Sanlih E-Televisionen.wikipedia.org

  Lin Kun-hai, Lin Chang-Hsiu, and Chang Rong-hua establish the media group that later develops Sanlih E-Television, initially producing Taiwanese Hokkien music and variety videos.

A locally focused Taiwanese television group combining nationwide cable distribution with news, entertainment, variety, drama production, and multilingual or regional-language programming. Its identity is strongly associated with Taiwanese popular culture and local content, while its news operations are widely perceived as leaning toward the Pan-Green political camp.

• Cable television channel · 1996

  SET Taiwan

  A Sanlih channel associated with Taiwanese programming and local entertainment. It began airing in December 1996 and forms part of the group's domestic channel network and production ecosystem.

• News television channel · 1998

  SET News

  A dedicated news service launched in March 1998. It represents Sanlih's expansion from entertainment and variety programming into continuous news and current-affairs broadcasting.

• Cable television channel · 1995

  SET Metro

  A Sanlih channel that began broadcasting in September 1995. It is also associated with Sanlih drama production, making it part of the group's connection between channel operation and scripted-content development.

• Drama television channel · 1996

  SET Drama

  Sanlih's drama-focused service, originally launched in December 1996 and relaunched in June 2013. The channel reflects the group's role in producing and distributing Taiwanese scripted programs.

• International television channel · 2000

  SET International

  An international-facing service that began airing in March 2000. It supports the distribution of Sanlih programming to viewers outside the domestic Taiwanese cable market.

• News television channel · 2011

  SET iNews

  A further Sanlih news service launched in May 2011, extending the group's presence in television news and current-affairs programming.

• Variety television channel · 2012

  SET Variety

  A dedicated variety and entertainment channel launched in June 2012. It fits Sanlih's longstanding focus on popular entertainment formats and performance programming.

• Music and entertainment television channel

  MTV Taiwan

  The Taiwanese MTV service, operated by Sanlih since November 2011. Its inclusion in the portfolio gives Sanlih an additional music and youth-entertainment presence.

• 1997SET-N national and news repositioning

  Taiwan

  Sanlih renamed the City Channel SET-N, presenting the service around a more national and news-oriented identity while continuing to participate in the election advertising market.

  Outcome. The repositioning broadened the network's identity beyond its original Taiwanese-language entertainment base.

  Source
• 1996Election advertising expansion

  Taiwan

  Following the launch of the Mandarin-language City Channel, Sanlih attracted political advertising connected with Taiwan's elections during the country's transition toward multiparty democratic competition.

  Outcome. The activity helped support Sanlih's broader national positioning and connected its commercial model with Taiwan's changing political media environment.

  Source

• 2011

  Broaden news and music-entertainment operationsStrategy

  Background

  Sanlih continued to diversify its cable portfolio across content categories.

  Action taken

  The group launched SET iNews and began operating MTV Taiwan.

  Aftermath

  Sanlih strengthened its presence in news and music-oriented entertainment.

  Source

• 2000

  Establish an international serviceStrategy

  Background

  After building a substantial domestic channel portfolio, Sanlih pursued distribution beyond Taiwan.

  Action taken

  The group launched SET International.

  Aftermath

  Sanlih added an international outlet for its Taiwanese programming.

  Source

• 1997

  Rebrand City Channel as SET-NStrategy

  Background

  Sanlih sought a clearer national identity and a stronger association with news programming during Taiwan's emerging multiparty political era.

  Action taken

  The City Channel was renamed SET-N.

  Aftermath

  The rebrand supported Sanlih's national and news-oriented positioning and coincided with access to political advertising.

  Source

• 1996

  Expand into Mandarin-language national programmingStrategy

  Background

  The original business had strong roots in Taiwanese Hokkien music and variety content, while the developing cable market offered opportunities to reach a wider national audience.

  Action taken

  Sanlih launched the Mandarin-language City Channel.

  Aftermath

  The network broadened its audience and subsequently rebranded the service as SET-N.

  Source

• 1993

  Create a company-controlled television channelStrategy

  Background

  Unauthorized cable operators were broadcasting Sanlih-produced videos without permission as cable television expanded in Taiwan.

  Action taken

  The group established Sanlih E-Television and launched its own channel.

  Aftermath

  Sanlih moved from primarily producing recorded content to operating a television distribution platform.

  Source

• 2013

  SET Drama relaunches[1]Sanlih E-Televisionen.wikipedia.org

  Product launch · Product generation

  Sanlih relaunched SET Drama, reinforcing its channel and production presence in Taiwanese scripted programming.

• 2012

  SET Variety launches[1]Sanlih E-Televisionen.wikipedia.org

  Product launch

  The group launched SET Variety as a dedicated service for variety and entertainment programming.

• 2011

  SET iNews launches[1]Sanlih E-Televisionen.wikipedia.org

  Product launch

  Sanlih expanded its news portfolio with the launch of SET iNews.

• 2011

  Sanlih begins operating MTV Taiwan[1]Sanlih E-Televisionen.wikipedia.org

  Other

  Sanlih took responsibility for operating MTV Taiwan, adding an internationally recognized music and youth-entertainment channel to its portfolio.

• 2000

  SET International begins broadcasting[1]Sanlih E-Televisionen.wikipedia.org

  Product launch

  Sanlih added an international service to distribute its programming beyond the domestic Taiwanese cable market.

• 1997

  SET-N rebrand adds national and news positioning[1]Sanlih E-Televisionen.wikipedia.org

  Product generation

  The City Channel was rebranded as SET-N, a move associated with national reach and news programming during Taiwan's developing multiparty democratic era.

• 1996

  City Channel broadens Sanlih's audience[1]Sanlih E-Televisionen.wikipedia.org

  Product launch

  Sanlih introduced a Mandarin-language City Channel as part of its expansion from a primarily Taiwanese-language content base toward a broader national audience.

• 1993

  Sanlih establishes its own television channel[1]Sanlih E-Televisionen.wikipedia.org

  Other

  The Sanlih media group launched a television network after unauthorized cable operators had circulated its locally produced video material.

1. 1Sanlih E-Televisionen.wikipedia.org
2. 2Sanlih E-Television official websitesettv.com.tw