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Sani Optik

Retailer / private label

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Sani Optik is an optician chain in Serbia, described on its website as the largest optician chain in the country.

Last updated September 16, 2026

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Overview

Sani Optik is an optician chain in Serbia. Its website presents it as the largest optician chain in Serbia and describes more than seven decades of commitment to eye health care. The company Sani Group signed a distribution agreement with the Japanese company Hoya, enabling the Sani Optik retail brand to be at the source of technological innovations and advanced solutions. Sani Optik also introduced Sani Oftalmologija, an exclusive ophthalmology practice stemming from the Sani Optik system, and is associated with events in Serbia and Republika Srpska.

History

Sani Optik is an optician chain in Serbia. Its website states that it has a legacy of more than seven decades of commitment to eye health care. The company Sani Group signed a distribution agreement with the Japanese company Hoya, which the website says allows the Sani Optik retail brand to be at the source of technological innovations and advanced solutions. Sani Optik also introduced Sani Oftalmologija, described as an exclusive ophthalmology practice stemming from the Sani Optik system, representing an evolution of its optician services. The website mentions activities in Serbia and Republika Srpska, including association with the Šabac Half Marathon.

Products and positioning

Presented on its website as the largest optician chain in Serbia.

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