Sandžak TV

Sandžak TV is a Serbian commercial television channel headquartered in Novi Pazar and oriented toward audiences in Sandžak and the Raška region. Its programming centers on local and regional news, political discussion, community affairs, culture, education, sport, children’s content, and charitable activities. The channel serves a geographically focused audience rather than operating as a nationwide general-interest broadcaster. The station began broadcasting under the name Ekran TV on 29 December 1998. It was the first television channel established in Novi Pazar, giving it an early role in the development of local television and news coverage in the city. On 16 June 2008, the channel adopted the name Universa and came under the ownership of the International University of Novi Pazar. During this period, the television operation was conceived in part as a practical training environment for journalism students at the university’s Department of Journalism. On 11 May 2011, the broadcaster changed its name to Sandžak Televizija, later commonly presented as Sandžak TV. The rebranding aligned the channel more directly with the region it covers and with its emphasis on local reporting. Its headquarters is listed in Novi Pazar on Dimitrija Tucovića Street. Sandžak TV’s wider media environment includes several Novi Pazar-based outlets associated with local information and community communication, including the Sanapress news agency, Refref radio, and the newspapers Glas islama and Revija Sandžak. These related outlets broaden the organization’s presence beyond television, although the available reference material does not establish a formal corporate group structure or provide current ownership details beyond the university ownership recorded for the Universa period. The channel’s listed programming includes the daily news program Tema dana; Pretres, a weekly political talk show covering developments in Sandžak, Serbia, Bosnia and Herzegovina, and Montenegro; Hajrat, which highlights charitable and humanitarian activities; and several programs for children, including Dječije radosti and Naši mališani. Other formats address history, literature, art, general discussion, and sport. Through this mix, Sandžak TV combines regional reporting with public-service-oriented and community-focused programming. Detailed information about its current distribution technology, audience figures, revenue, legal structure, and present ownership is not established in the supplied sources.

Sandžak TV traces its origins to Ekran TV, which was founded on 29 December 1998 in Novi Pazar. It is described as the first television channel established in the city, giving the station an important early position in the local broadcasting landscape. From its beginning, the channel’s identity was tied to local and regional coverage rather than to a nationwide commercial television model. On 16 June 2008, Ekran TV changed its name to Universa. At the same time, ownership passed to the International University of Novi Pazar. The university’s involvement gave the broadcaster an educational dimension: the television station was intended to function as a practical training base for students studying journalism at the university’s Department of Journalism. This period connected the channel’s production work with journalism education and professional development. The broadcaster adopted its present regional identity on 11 May 2011, when it changed its name to Sandžak Televizija. The shorter form Sandžak TV is also used. The name emphasizes the territory that forms the center of its reporting and audience. The channel is based in Novi Pazar, a major urban center of the Sandžak region, and has regional coverage extending across Sandžak and the Raška area. Its programming has included daily news, weekly political analysis, community reporting, humanitarian coverage, children’s shows, historical features, cultural discussion, literature and arts programming, and sport. Pretres focuses on political and social developments in Sandžak, Serbia, Bosnia and Herzegovina, and Montenegro, while Hajrat addresses local charity and humanitarian work. Programs such as Tema dana, Vremeplov, Magazin, and Iz Svijeta sporta provide additional news, historical, conversational, and sports formats. Sandžak TV is also situated within a wider local media ecosystem in Novi Pazar. Reference material associates the television channel with the Sanapress news agency, Refref radio, and the newspapers Glas islama and Revija Sandžak. The supplied sources do not specify the current legal relationship among these outlets, nor do they provide reliable current data on staffing, financing, distribution, audience size, or ownership after the Universa period. Accordingly, the documented history is strongest for the channel’s founding, renamings, university ownership period, regional remit, and published program lineup.

• 2011

  Adoption of the Sandžak Televizija name

  [1]Sandžak TVen.wikipedia.org

  On 11 May 2011, the channel changed its name to Sandžak Televizija, the identity reflected in the current Sandžak TV brand.

• 2008

  Renamed Universa under university ownership

  [1]Sandžak TVen.wikipedia.org

  On 16 June 2008, the station adopted the name Universa and became associated with the International University of Novi Pazar, with a stated role in journalism training.

• 1998

  Launch as Ekran TV

  [1]Sandžak TVen.wikipedia.org

  Ekran TV was founded in Novi Pazar on 29 December 1998 and became the first television channel established in the city.

A locally rooted regional broadcaster providing news, public-affairs discussion, cultural programming, and community-oriented television for Sandžak and the Raška area.

• Daily news

  Tema dana

  A daily news program forming part of the channel’s core reporting schedule. It presents current local and regional developments for Sandžak and the surrounding coverage area.

• Political talk show

  Pretres

  A weekly political discussion program addressing events in Sandžak, Serbia, Bosnia and Herzegovina, and Montenegro. Its remit gives the channel a cross-border regional and public-affairs perspective.

• Community and humanitarian program

  Hajrat

  A program devoted to local charity initiatives and humanitarian work. It highlights community actions and charitable activities within the station’s regional audience.

• Children’s television

  Dječije radosti

  A children’s program included in the channel’s published lineup, contributing youth-oriented content to its otherwise news- and community-centered schedule.

• Children’s television

  Naši mališani

  A further children’s offering in the Sandžak TV lineup. The available reference identifies the program but does not provide additional details about its format or production period.

• History program

  Vremeplov

  A program reviewing significant historical events, adding historical and educational material to the station’s regional news and public-affairs output.

• Talk and magazine program

  Magazin

  A magazine-style discussion program included among the channel’s regular formats. The supplied source does not specify its presenters, frequency, or detailed subject areas.

• Sports magazine

  Iz Svijeta sporta

  A weekly sports magazine covering sports-related subjects as part of Sandžak TV’s regional programming portfolio.

• Literature and arts program

  Knjiga je moj najbolji prijatelj

  A cultural program devoted to literature and art, reflecting the channel’s inclusion of educational and cultural programming alongside news and current affairs.

• 2011

  Rebranding as Sandžak TelevizijaStrategy

  Background

  After operating as Universa, the channel adopted a name explicitly associated with the Sandžak region.

  Action taken

  On 11 May 2011, it changed its name to Sandžak Televizija, now commonly rendered as Sandžak TV.

  Aftermath

  The rebrand reinforced the station’s regional identity and its focus on local news and public affairs; further performance data is unavailable in the supplied sources.

  Source

• 2008

  University-oriented repositioning under the Universa nameStrategy

  Background

  The station changed from Ekran TV to Universa when ownership passed to the International University of Novi Pazar.

  Action taken

  The broadcaster was positioned partly as a practical training base for journalism students at the university’s Department of Journalism.

  Aftermath

  The available sources do not quantify the operational or audience effects of this change.

  Source

1. 1Sandžak TVen.wikipedia.org
2. 2Sandžak TV official websitesandzak.tv