Sanpellegrino
An Italian premium beverage brand best known for S.Pellegrino sparkling natural mineral water and Sanpellegrino sparkling fruit drinks.
Last updated October 14, 2026
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Overview
Sanpellegrino is an Italian premium beverage brand associated primarily with S.Pellegrino sparkling natural mineral water and a separate range of Sanpellegrino sparkling fruit beverages. The brand takes its name from San Pellegrino Terme in the province of Bergamo, where the mineral-water source is located. Its marketing presents the products as part of an Italian dining culture built around food, hospitality, friendship and extended time at the table. The brand’s best-known product is S.Pellegrino Sparkling Natural Mineral Water. It is positioned as a premium accompaniment to meals and is distributed in restaurants, hotels, cafés, retail stores and food-service channels across international markets. Its visual identity commonly emphasizes Italian origin, the source town, the distinctive star emblem and an association with fine dining. The brand is also sold in formats intended for restaurants and hospitality businesses, as well as household consumption. Sanpellegrino’s flavored beverage portfolio developed from its original fruit-drink tradition. The company’s own campaign history identifies a first sparkling fruit drink in 1932, after which the range expanded into colorful citrus and fruit beverages. Products referenced in the supplied materials include Aranciata, Aranciata Rossa and the Ciao! flavored sparkling-water line, as well as Essenza flavored sparkling water. Availability varies by country and product status should therefore be confirmed locally. Nestlé owns and manages the brand through its water and premium-beverages activities. Sanpellegrino is not a separately listed company and does not have an independent public-market ticker. The supplied input incorrectly identifies Lithuania as the country; the available brand material consistently identifies Sanpellegrino as Italian, with production and brand heritage centered on San Pellegrino Terme. No reliable official website URL was supplied for this record. Brand communication has repeatedly used Italian lifestyle storytelling rather than technical product claims alone. Earlier international work included the “Live in Italian” campaign, which used documentary-style black-and-white imagery and culinary or social moments. “The Life Deliziosa,” launched internationally in 2015 for sparkling fruit beverages, encouraged consumers to enjoy everyday pleasures. Later campaigns used sponsored culinary content, celebrity partnerships and entertainment nostalgia. In 2022, actor and author Stanley Tucci became a multi-year partner in work linking the brand to Italian travel, food and conviviality. In 2025, campaigns including “Life is Juicier” and “With Love, Italy” continued to foreground spontaneity, Italian identity and shared experiences. The brand also periodically updates its packaging. Nestlé said a revised visual identity for its Tastefully Light and Classic Taste sparkling-fruit ranges was rolled out globally from the end of 2021 and was intended to reinforce natural ingredients, Italian origin, premium quality and stronger on-shelf visibility. Sanpellegrino’s competitive space includes premium mineral-water and flavored sparkling-beverage brands, but its distinctive positioning rests on the combination of Italian provenance, restaurant credibility, recognizable packaging and cultural associations with an enjoyable meal.
History
Sanpellegrino’s identity is rooted in the mineral-water source at San Pellegrino Terme in northern Italy. The source town gave the brand its name and remains central to its provenance narrative. Over time, S.Pellegrino sparkling natural mineral water developed a strong presence in restaurants and hospitality, where sparkling water is commonly served alongside meals. Its premium image has been built through distinctive packaging, Italian visual codes and associations with chefs, culinary occasions and social gatherings. The brand later broadened beyond mineral water. Sanpellegrino’s own historical advertising material dates its first sparkling fruit drink to 1932. The fruit-beverage range became an important expression of the wider brand, using colorful packaging and advertising to communicate citrus flavor, refreshment and an Italian lifestyle. Products such as Aranciata and other fruit-based sparkling drinks helped the brand reach occasions beyond formal dining, while retaining the parent identity’s emphasis on Italian taste and design. Nestlé’s ownership placed Sanpellegrino within the group’s water and premium-beverages activities. The brand operates internationally, although specific products and formats differ by market. Its portfolio has included sparkling natural mineral water, citrus soft drinks, flavored sparkling waters and related premium refreshment products. In the United States and other markets, the company has used both the S.Pellegrino name for mineral water and the Sanpellegrino name for Italian sparkling fruit drinks. Advertising has been a major part of the brand’s development. “Live in Italian” used black-and-white photography by Elliott Erwitt to present the drink through intimate scenes involving food, family and friends. In 2014, Nestlé supported culinary storytelling in Canada through a video series following chef Danny Smiles to the San Pellegrino Cooking Cup in Venice, alongside print and advertorial content involving chefs. In 2015, the international “The Life Deliziosa” campaign promoted the sparkling fruit range and invited audiences to find pleasure in ordinary moments. The brand continued to connect its products with popular culture and Italian identity. In 2021, the “With Love, Italy” campaign used Michael Imperioli and Steve Schirripa, known for their roles in The Sopranos, to promote the Ciao! flavored sparkling-water line. In 2022, Stanley Tucci became a multi-year partner. Advertising filmed at the San Pellegrino Terme source used Tucci’s Italian-American identity and food-and-travel persona to explain the brand’s heritage and encourage consumers to slow down and enjoy shared moments. Packaging and portfolio management have also been part of the brand’s evolution. Nestlé reported that a redesigned visual identity for the Tastefully Light and Classic Taste sparkling-fruit ranges began rolling out globally from late 2021, ultimately reaching markets around the world. The stated objectives were to clarify natural ingredients and Italian origin, strengthen the relationship with the master brand and communicate a more premium drinking experience. By the mid-2020s, Sanpellegrino remained an active international premium beverage brand. Its campaigns continued to emphasize spontaneity, pleasure, Italian food culture and companionship. A 2025 United Kingdom campaign described as “Life is Juicier” used a film shot in southern Italy to encourage audiences to discover unexpected delight in everyday life. The brand’s present identity therefore combines a mineral-water heritage, a long-running sparkling-fruit portfolio and lifestyle marketing designed to make Italian sociability part of the consumption occasion.
- 2025
Life is Juicier campaign in the United Kingdom
[3]A new integrated campaign used southern Italian imagery to promote spontaneity, friendship and enjoyment of everyday moments.
- 2022
Stanley Tucci partnership
[2]Sanpellegrino announced a multi-year collaboration with Stanley Tucci, including a campaign filmed at the brand’s Italian source and a limited-edition bottle promotion.
- 2022
Global fruit-drink packaging refresh
[4]Nestlé communicated a refreshed design for the Tastefully Light and Classic Taste sparkling-fruit ranges, with the rollout described as global and beginning in late 2021.
- 2021
With Love, Italy campaign for Ciao!
[6]Michael Imperioli and Steve Schirripa appeared in a campaign promoting the Ciao! flavored sparkling-water line.
- 2015
The Life Deliziosa campaign
[1]Sanpellegrino launched an international campaign for its sparkling fruit beverages centered on enjoying the pleasures and opportunities of everyday life.
- 2014
Canadian culinary sponsored-content program
[5]Nestlé supported video and editorial content around chef Danny Smiles and the San Pellegrino Cooking Cup, extending the brand’s culinary positioning in Canada.
- 1932
First sparkling fruit drink
[1]Sanpellegrino’s official campaign history identifies 1932 as the year its first sparkling fruit drink was launched, establishing the foundation for the fruit-beverage range.
Products and positioning
Premium Italian sparkling water and fruit beverages associated with fine dining, Italian heritage, natural mineral provenance and convivial social occasions.
Sparkling natural mineral water
S.Pellegrino Sparkling Natural Mineral Water
The brand’s signature sparkling natural mineral water, sourced from San Pellegrino Terme in Italy. It is positioned as a premium table water and is distributed through restaurants, hospitality, retail and food-service channels. Packaging and communication emphasize Italian provenance, mineral-water heritage and compatibility with food.
Sparkling fruit beverage
Sanpellegrino Aranciata
A sparkling orange beverage within Sanpellegrino’s long-established Italian fruit-drink portfolio. It represents the brand’s move beyond mineral water into colorful, flavored refreshments and is marketed through Italian design, citrus cues and a premium soft-drink identity.
Sparkling fruit beverage
Sanpellegrino Aranciata Rossa
A red-orange citrus variant in the Sanpellegrino sparkling-fruit range. Product availability differs by country, but the line generally extends the brand’s Italian citrus proposition with a more distinctive fruit profile and colorful packaging.
Flavored sparkling water
Sanpellegrino Essenza
A flavored sparkling-water range positioned as a lighter, premium refreshment alternative. Sanpellegrino’s Stanley Tucci partnership materials identify Essenza as one of the products supported by the collaboration.
Flavored sparkling water · 2021
Sanpellegrino Ciao!
A flavored sparkling-water line promoted in the “With Love, Italy” campaign. It was presented as a new Italian creation for the United States, with entertainment-led creative featuring Michael Imperioli and Steve Schirripa.
Marketing campaigns
- 2025Life is Juicier
United Kingdom
An integrated campaign filmed in southern Italy encouraged audiences to embrace spontaneity, savor moments and find unexpected joy with friends.
Outcome. The campaign refreshed the brand’s Italian lifestyle message for the United Kingdom.
- 2022Stan Pellegrino
United States · International digital and television audiences
Stanley Tucci starred in advertising filmed around San Pellegrino Terme. The creative connected his Italian-American identity and food-related public image with the brand’s source, heritage and emphasis on shared moments.
Outcome. The partnership established Tucci as a multi-year brand ambassador and included a limited-edition bottle promotion.
- 2021With Love, Italy
United States
Michael Imperioli and Steve Schirripa reunited in a humorous video series styled around their familiar Sopranos personas while promoting the Ciao! flavored sparkling-water line.
Outcome. The campaign used nostalgia and entertainment culture to introduce a newer product line.
- 2015The Life Deliziosa
International
An international campaign for Sanpellegrino sparkling fruit beverages encouraged consumers to fully enjoy everyday experiences and the pleasures surrounding them.
Outcome. It reinforced the fruit range’s colorful Italian lifestyle positioning.
- 2014San Pellegrino Cooking Cup sponsored content
Canada
Nestlé sponsored a video series following Canadian chef Danny Smiles to the San Pellegrino Cooking Cup in Venice. The program complemented print advertorials and chef-led storytelling intended to connect the brand with culinary discovery.
Outcome. The activity expanded the brand’s culinary content approach into sponsored video and consumer media.
Brand decisions
2022
Refresh the sparkling-fruit visual identityStrategyBackground
Nestlé said the Tastefully Light and Classic Taste sparkling-fruit ranges required packaging that better communicated natural ingredients, Italian origin, quality and premium positioning.
Action taken
The brand introduced redesigned cans and packaging, with the rollout described as global and beginning at the end of 2021.
Aftermath
The updated identity was reported as reaching approximately 120 countries, although the precise market-by-market timing was not provided.
2022
Use Stanley Tucci as a long-term brand partnerStrategyBackground
Nestlé sought to emphasize Sanpellegrino’s Italian heritage, premium quality and culinary roots while explaining the source and traditions behind the water.
Action taken
Sanpellegrino entered a multi-year partnership with Stanley Tucci covering S.Pellegrino Sparkling Natural Mineral Water and S.Pellegrino Essenza.
Aftermath
The partnership launched with television and digital advertising filmed at the Italian source and a limited-edition bottle promotion.
Recent events
- 2026
Nestlé explores a possible stake transaction involving its European water business[7]
M&A
Reuters reported that Nestlé was advancing work on a possible sale of a stake in a European water business including Sanpellegrino, Perrier and Acqua Panna. The supplied report described the transaction as under consideration rather than completed.
- 2025
Sanpellegrino launches Italian lifestyle campaign in the United Kingdom[3]
Campaign
Nestlé-owned Sanpellegrino promoted Italian spontaneity and joyful shared moments in an integrated campaign filmed in southern Italy. The campaign was described as “Life is Juicier” in the United Kingdom.
- 2022
Sanpellegrino continues global rollout of refreshed fruit-drink packaging[4]
Other
Nestlé said updated packaging for the Tastefully Light and Classic Taste sparkling-fruit ranges was being introduced internationally after a rollout that began at the end of 2021.
- 2022
Sanpellegrino partners with Stanley Tucci[2]
Campaign
The brand announced a multi-year partnership with Stanley Tucci, supported by advertising filmed at the San Pellegrino Terme source and a limited-edition “Stan Pellegrino” bottle set.
Sanpellegrino advances Italian lifestyle campaign in the United States[8]
Campaign
The “Live in Italian” campaign extended into the United States after launches in France and other markets, using black-and-white photography and restaurant-oriented Italian storytelling.
Sources8 sources
- 1Sanpellegrino campaigns and advertising archivesanpellegrino.com
- 2Nestlé announcement of the Stanley Tucci partnershipnestleusa.com
- 3Sanpellegrino launches UK Italian lifestyle campaignmarketing-beat.co.uk
- 4The Drum report on the packaging redesignthedrum.com
- 5Media in Canada report on culinary sponsored contentmediaincanada.com
- 6Adweek report on the With Love, Italy campaignadweek.com
- 7雀巢探讨涉及欧洲水业务的潜在股权交易reuters.com
- 8圣培露在美国推进意式生活方式营销活动everything-pr.com
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