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San Francisco Sex Information

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A San Francisco organization providing free, confidential, and nonjudgmental information about sexuality and reproductive health.

Last updated August 26, 2026

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Overview

San Francisco Sex Information (SFSI) is a San Francisco-based sexual-health information and education organization. It was established in 1973 by Maggi Rubenstein, Margo Rila, and Tony Ayers, initially as a telephone information service. The organization was created to make reliable information about sex and reproductive health more accessible outside formal medical and academic settings, while offering a confidential and nonjudgmental environment for people seeking answers. SFSI's stated mission is to provide free, confidential, accurate, and nonjudgmental information about sex and reproductive health. Its service model has expanded with changes in communication technology. In addition to telephone assistance, SFSI has provided information through the World Wide Web, email, and online social-networking channels. The organization therefore combines direct question-answering with public-facing educational resources and professional development. The service handles approximately 3,000 telephone calls per year and about twice as many email inquiries, according to the referenced encyclopedia material. These inquiries may concern sexual health, relationships, contraception, reproduction, sexual practices, and related subjects, although the available source does not provide a detailed breakdown of topics. SFSI's role is informational and educational rather than a substitute for individualized diagnosis or medical treatment. A major part of SFSI's work is its Basic Sex Educator training program. The program is offered on a biannual basis in San Francisco and has graduated more than 1,900 trainees since the organization's founding. SFSI also offers continuing-education lectures, extending its work beyond one-to-one information services to the training of people who communicate about sexuality in educational, clinical, community, and related settings. Graduates associated with the training program include Isadora Alman, Joani Blank, Dossie Easton, Susie Bright, Patrick Califia, Sybil Holiday, Andrea Nemerson, Carol Queen, David Lourea, Veronica Monet, Midori, and Violet Blue. Their presence reflects the program's connections with sex education, sexual-health advocacy, sexuality studies, writing, counseling, and sex-positive communities. The available reference does not identify a current executive team, legal parent, commercial owner, or corporate group. SFSI is best understood as a nonprofit-style public information and education service rather than a conventional consumer-product brand. Its distinguishing position is the combination of free access, confidentiality, accuracy, and a deliberately nonjudgmental approach to topics that can be difficult to discuss in conventional settings. The organization remains associated with San Francisco and continues to be represented as operating through digital and direct-contact channels, although detailed current operational information is not provided in the available sources.

History

San Francisco Sex Information was founded in 1973 by Maggi Rubenstein, Margo Rila, and Tony Ayers. It began as a telephone service intended to provide people with direct access to sexual information in a confidential setting. The founding model emphasized free assistance and attempted to address the lack of accessible, reliable, and nonjudgmental information about sex and reproductive health. Over time, SFSI expanded beyond telephone conversations. Its information work came to include the World Wide Web, email, and online social-networking channels, allowing the organization to serve people through both direct contact and digital resources. The organization has continued to describe its purpose in terms of free, confidential, accurate, and nonjudgmental information rather than commercial health products or paid clinical treatment. Education and training became another central part of SFSI's history. Its Basic Sex Educator training program is conducted twice yearly in San Francisco and has produced more than 1,900 graduates since the organization's inception. SFSI also provides continuing-education lectures, broadening its role from a public hotline into a training and knowledge-sharing institution for people involved in sex education and related fields. The program's alumni include Isadora Alman, Joani Blank, Dossie Easton, Susie Bright, Patrick Califia, Sybil Holiday, Andrea Nemerson, Carol Queen, David Lourea, Veronica Monet, Midori, and Violet Blue. These alumni are associated with a range of sex-education, sexuality-writing, advocacy, counseling, and sex-positive work, illustrating the wider influence of SFSI's educational activities. The available reference describes a continuing service volume of approximately 3,000 telephone calls and roughly twice as many email inquiries each year. It does not provide a complete institutional chronology, information about changes in legal structure, or a named current leadership team. Consequently, SFSI's documented history is clearest in relation to its founding mission, expansion into digital communication, and long-running sex educator training program.

  • 1973

    Organization founded as a telephone information service

    [1]

    Maggi Rubenstein, Margo Rila, and Tony Ayers established San Francisco Sex Information to provide free and confidential information about sex and reproductive health.

Products and positioning

A free, confidential, accurate, and nonjudgmental sexual-health information and education service.

  • Information service · 1973

    Telephone sex-information service

    SFSI's original service was a telephone channel through which people could ask questions about sex and reproductive health. The service is characterized as free, confidential, accurate, and nonjudgmental. The available source reports approximately 3,000 calls annually, but does not specify current hours, staffing, or detailed subject categories.

  • Digital information service

    Online and email information

    SFSI extended its educational mission to the World Wide Web, email, and online social-networking channels. These formats allow the organization to distribute information and respond to questions without relying exclusively on its original telephone model. The referenced material reports approximately twice as many annual email inquiries as telephone calls.

  • Professional education

    Basic Sex Educator training program

    A biannual training program held in San Francisco for people seeking structured education in communicating about sexuality. The program has graduated more than 1,900 trainees since SFSI was founded and has developed an alumni network that includes writers, educators, counselors, and sexuality advocates.

  • Continuing education

    Continuing-education lectures

    SFSI offers lectures for continuing education in sexuality-related subjects. The available source does not list the full lecture calendar, instructors, accreditation arrangements, or individual course dates, but identifies the lectures as part of the organization's broader educational program.

Sources2 sources

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