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Samart Group

Samart Group is a Thai business group focused on telecommunications and consumer electronics.

Last updated August 25, 2026

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Overview

Samart Group, also known simply as Samart, is a Thai group of companies whose activities are centered on telecommunications and consumer electronics. The group traces its origins to Samart Shop, a small electronics repair business established in Saraburi Province in 1955. From that initial retail and repair operation, it developed into a broader corporate group with businesses serving communications, technology, and electronics markets. The group is associated with several operating companies, including Samart Corporation, Samart i-Mobile, and Samart Telecom. These businesses represent different parts of the group's telecommunications and consumer-technology activities. Samart Corporation is the principal corporate name connected with the group, while Samart Telecom reflects its communications and telecommunications-services orientation. Samart i-Mobile has been associated with consumer mobile devices and related electronics. Samart Group's development reflects the expansion of Thailand's communications and electronics industries from local repair and retail services toward organized technology businesses. Its portfolio has included telecommunications-related operations and consumer electronic products, giving the group exposure to both infrastructure or service activities and end-user devices. The group is listed on the Stock Exchange of Thailand, providing it with a publicly traded corporate structure. Public reference material identifies Thailand as the group's home market and describes Samart as the parent group for its principal subsidiaries. Detailed information about its current management, financial performance, headquarters, international operations, product-level portfolio, and recent strategic initiatives is not established in the supplied sources.

History

Samart Group began in 1955 as Samart Shop, a small electronics repair shop in Saraburi Province, Thailand. Its early identity was therefore rooted in practical electronics servicing and retail rather than in the large-scale telecommunications activities with which the group later became associated. As Thailand's communications and electronics sectors expanded, the Samart business developed beyond its original repair-shop base. The group formed or brought together companies focused on telecommunications, consumer electronics, and related technology activities. Among the companies associated with the group are Samart Corporation, Samart i-Mobile, and Samart Telecom. Their roles have included corporate telecommunications activities, telecommunications services or solutions, and consumer mobile-device businesses. This development gave Samart a diversified technology profile. Rather than operating solely as a device manufacturer or solely as a telecommunications provider, the group has been presented as a collection of related companies spanning communications and consumer electronics. Samart i-Mobile connected the group with the consumer mobile market, while Samart Telecom represented the group's telecommunications orientation. Samart Corporation served as a principal corporate entity within the wider group structure. Samart Group is listed on the Stock Exchange of Thailand. The available reference material does not provide a complete chronology of listings, subsidiary formations, product launches, leadership changes, financial results, acquisitions, or current operating priorities. Accordingly, the documented history is strongest for the group's 1955 origin, its subsequent expansion into telecommunications and consumer electronics, its relationship with the named subsidiaries, and its status as a Thai listed group.

  • 1955

    Samart Shop is established

    [1]

    The business begins as a small electronics repair shop called Samart Shop in Saraburi Province, Thailand.

  • Expansion into telecommunications and consumer electronics

    [1]

    The business develops into a group of companies focused on telecommunications and consumer electronics, including Samart Corporation, Samart i-Mobile, and Samart Telecom.

  • Listing on the Stock Exchange of Thailand

    [1]

    Samart Group is identified as a listed company on the Stock Exchange of Thailand.

Products and positioning

A Thai technology and telecommunications group with roots in electronics repair and consumer electronics, operating through multiple specialized subsidiaries.

  • Telecommunications

    Telecommunications services and solutions

    The group's telecommunications activities are associated with Samart Corporation and Samart Telecom. The available source describes these businesses at group level but does not specify a complete catalogue of network, infrastructure, enterprise, or consumer services.

  • Consumer electronics

    Mobile phones and consumer electronics

    Samart's consumer-electronics activities include mobile products associated with Samart i-Mobile. The supplied reference identifies the business area but does not provide detailed model histories, technical specifications, or current product availability.

  • Electronics services · 1955

    Electronics repair services

    Electronics repair was the original business activity of Samart Shop, the small Saraburi-based operation from which Samart Group developed. The source does not establish whether this original format remains a current standalone offering.

Sources1 sources

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