Salmon Run Mall
Salmon Run Mall is an enclosed shopping mall in Watertown, New York, serving the Northern New York retail market.
Last updated August 26, 2026
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Overview
Salmon Run Mall is an enclosed shopping mall in Watertown, New York, United States. It functions as a multi-tenant retail and entertainment destination rather than as a single-product consumer brand. The property brings together department-store, specialty-retail, furniture, sporting-goods, hobby, entertainment, and service-oriented tenants under one mall identity. Its current anchor and major tenant mix includes JCPenney, Hobby Lobby, Bob Johnson Auto Group, Crosshairs Airsoft, Scott Warner’s Binzz & More, Ashley Store, Best Buy, and Regal Cinemas. The mall’s history reflects the changing structure of American enclosed retail. Several large-format tenants have entered, exited, or changed format over time. Chappell’s, one of the original regional anchors, closed in 1993 after its parent chain entered bankruptcy. The space was remodeled and became a Bon-Ton location the same year. Montgomery Ward was another important former anchor; after closing, its space was converted for Burlington in 2001. These changes illustrate the mall’s ongoing adaptation to tenant bankruptcies, retail consolidation, and changing consumer demand. The property experienced additional anchor turnover in the late 2010s and 2020s. Bon-Ton was scheduled to close in 2018 after its parent company ceased operations. Sears closed in 2019, and its former space was subsequently occupied by Hobby Lobby in 2020. Christmas Tree Shops announced a closure in 2023 following the failure of its parent company. In 2024, Dick’s Sporting Goods announced plans to relocate from the mall to Towne Center Plaza, while Burlington was announced for relocation to a former TJ Maxx space at Price Chopper Plaza. The former Dick’s anchor location later gained a new use as Scott Warner’s Binzz & More. The mall has also added experiential and nontraditional retail uses. Ashley Store announced a 2025 opening in the former Gander Outdoors space beside Planet Fitness. In late 2025, Crosshairs Airsoft opened in the former Bon-Ton anchor area, offering indoor airsoft open-play sessions and other matches. These changes broaden the property beyond conventional department-store anchoring and show how vacant large-format spaces can be repurposed for entertainment, discount merchandise, specialty retail, and furniture. Salmon Run Mall’s positioning is therefore based on convenience, tenant variety, and regional destination value. Its primary market is local and regional shoppers in and around Watertown and Northern New York. The mall’s identity is tied to the physical property and its changing collection of tenants, with Regal Cinemas and other entertainment or activity-oriented operators contributing to visits beyond routine shopping. Because ownership, management, founding date, and detailed financial information are not established in the supplied reference material, those fields remain unspecified.
History
Salmon Run Mall is an enclosed shopping mall located in Watertown, New York. Its identity has developed through a succession of department-store, specialty-retail, entertainment, and large-format tenants. Rather than remaining dependent on a fixed group of traditional department-store anchors, the property has repeatedly adapted vacant spaces to new retail and recreational uses. One of the mall’s original anchor tenants was Chappell’s, a regional department-store chain. Chappell’s closed its location in 1993 when the chain entered bankruptcy. The space was remodeled during the same year and reopened as The Bon-Ton, creating a new department-store anchor without changing the basic role of the premises within the mall. Montgomery Ward also occupied an anchor position at the property. After Montgomery Ward closed, its space was converted for Burlington in 2001. The change preserved the site’s large-format retail function while shifting it from a traditional department store to an off-price format. This type of tenant transition became increasingly common as department-store chains contracted and discount-oriented retailers expanded. The mall later faced further changes among its major tenants. On April 17, 2018, the closure of The Bon-Ton was announced after the retailer’s parent company went out of business. Sears closed in 2019, and Hobby Lobby replaced it in 2020. These changes removed two established department-store names from the property while adding a craft and home-oriented big-box retailer. The tenant turnover continued in the 2020s. Christmas Tree Shops announced its closure on June 29, 2023, following the failure of its parent company. On April 4, 2024, Dick’s Sporting Goods announced that it would relocate to Towne Center Plaza on April 17. On April 11, 2024, Burlington was announced for relocation to the former TJ Maxx space at Price Chopper Plaza. After Dick’s moved, Scott Warner’s Binzz & More opened in the former Dick’s anchor location. In 2025, the property added further nontraditional and experiential uses. Ashley Store announced an opening in the former Gander Outdoors space beside Planet Fitness and opened there during 2025. In late 2025, Crosshairs Airsoft opened in the former Bon-Ton anchor area. Its offering includes airsoft open play for individual participants as well as other matches conducted in the playing field. These additions indicate an effort to reuse large vacant spaces for furniture retail, discount merchandise, and activity-based entertainment. The mall’s current major tenant group includes JCPenney, Hobby Lobby, Bob Johnson Auto Group, Crosshairs Airsoft, Scott Warner’s Binzz & More, Ashley Store, Best Buy, and Regal Cinemas. The combination gives Salmon Run Mall a mixed retail and leisure profile. It serves the Watertown area and the wider Northern New York market, although the supplied reference material does not establish a precise trade-area population, ownership structure, opening date, or financial performance.
- 2025
Ashley Store opened
[1]Ashley Store opened in the former Gander Outdoors space near Planet Fitness.
- 2025
Crosshairs Airsoft opened
[1]Crosshairs Airsoft opened in the former Bon-Ton anchor area as an airsoft recreation venue.
- 2024
Dick’s Sporting Goods announced a relocation
[1]Dick’s Sporting Goods announced a move to Towne Center Plaza, scheduled for April 17.
- 2024
Burlington relocation announced
[1]Burlington was announced for relocation to a former TJ Maxx space at Price Chopper Plaza.
- 2023
Christmas Tree Shops closure announced
[1]Christmas Tree Shops announced that it would close after the failure of its parent company.
- 2020
Hobby Lobby opened in the former Sears space
[1]Hobby Lobby replaced Sears as a large-format tenant.
- 2019
Sears closed
[1]Sears closed its Salmon Run Mall location.
- 2018
The Bon-Ton closure announced
[1]The Bon-Ton announced a closure after its parent company ceased operations.
- 2001
Burlington replaced Montgomery Ward
[1]The former Montgomery Ward anchor space was converted for Burlington.
- 1993
Chappell’s closed and the space became The Bon-Ton
[1]Chappell’s closed after its chain entered bankruptcy. The former anchor space was remodeled and converted into a Bon-Ton store.
Products and positioning
A regional enclosed shopping and entertainment destination serving Watertown and Northern New York, with a tenant mix spanning general merchandise, home furnishings, electronics, hobbies, automotive retail, cinema, and experiential recreation.
Department-store retail
JCPenney
A major department-store tenant offering a broad assortment of apparel, accessories, home merchandise, and related general retail categories. It is one of the mall’s principal conventional anchor businesses.
Craft and home retail · 2020
Hobby Lobby
A large-format craft and home-oriented retailer occupying the former Sears space. Its merchandise mix supports creative hobbies, seasonal projects, home decoration, and related household purchases.
Consumer electronics
Best Buy
A consumer-electronics anchor offering technology hardware, appliances, accessories, and related services. Its presence adds an electronics-focused destination to the mall’s broader tenant mix.
Cinema and entertainment
Regal Cinemas
A cinema and entertainment operation that contributes an evening and leisure-oriented use to the mall, helping extend the property’s role beyond daytime shopping.
Furniture retail · 2025
Ashley Store
A furniture retail location opened in the former Gander Outdoors space next to Planet Fitness. The store adds home furnishings as a dedicated large-format category within the mall.
Experiential recreation · 2025
Crosshairs Airsoft
An airsoft shooting and recreation venue located in the former Bon-Ton anchor area. It offers open-play sessions for individuals along with other matches held in its playing field.
Discount and closeout retail · 2024
Scott Warner’s Binzz & More
A discount-oriented tenant that opened in the former Dick’s Sporting Goods anchor space after Dick’s relocated. Its arrival represents reuse of a large former anchor location for value-focused merchandise.
Brand decisions
2025
Conversion of former anchor space for experiential recreationStrategyBackground
The former Bon-Ton anchor area had become available following Bon-Ton’s closure.
Action taken
Crosshairs Airsoft opened an airsoft shooting and recreation venue in the space.
Aftermath
The reuse introduced an activity-based entertainment offering that differs from the former department-store format.
2024
Anchor-space reshuffling after Dick’s Sporting Goods relocationStrategyBackground
Dick’s Sporting Goods announced a move from the mall to Towne Center Plaza, while Burlington was also announced for relocation to another nearby retail site.
Action taken
The former Dick’s space was subsequently occupied by Scott Warner’s Binzz & More.
Aftermath
The transition converted a departing sporting-goods anchor location into a discount-oriented retail use.
2020
Reuse of the former Sears anchor space by Hobby LobbyStrategyBackground
Sears closed at the mall in 2019, leaving a large-format anchor vacancy.
Action taken
The former Sears premises were replaced by Hobby Lobby in 2020.
Aftermath
The change preserved a major retail use while shifting the space toward crafts, seasonal goods, and home-related merchandise.
Sources2 sources
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