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Sally Forth Records

Dutch independent record label founded in 1997, known for sincere rock music and international signings.

Last updated September 16, 2026

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Overview

Sally Forth Records, often shortened to Sally, is a Dutch independent record label founded in 1997. Based in the Netherlands, it has become a well-known and respected European indie label with bands signed from countries including Norway, Denmark, and the USA. The label emphasizes solid songwriting, quality artwork, and steady live performances, and its roster includes artists such as Blackstrap, John Coffey, the spirit that guides us, and This Beautiful Mess. Some of its bands have reached mainstream charts, while others maintain a devoted fanbase. The label's fans worldwide often purchase new releases blindly, reflecting its reputation for exquisite, sincere rock music.

History

Sally Forth Records, also known as Sally, was founded in 1997. Over the years, it has become a well-known and respected European indie label based in the Netherlands, with bands signed from various countries such as Norway, Denmark, and the USA. The label is characterized by solid songwriting, quality artwork, and steady live performances. Some of its bands have achieved mainstream chart success, while others serve a small but devoted fanbase. Fans from around the globe often purchase new releases blindly, and the label aims to continue serving music worth hearing for a long time.

Products and positioning

well-known and respected European indie label

Product categories. rock music releases · vinyl records · CDs · digital music

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