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Sales-Lentz

Sales-Lentz is a Luxembourg-based public transport operator and bus specialist serving Luxembourg and the Greater Region.

Last updated September 27, 2026

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Overview

Sales-Lentz is a Luxembourg-based public transport operator and bus specialist that describes itself as "the trusted partner specialized in public transport in Luxembourg and the Greater Region." The company traces its origins to Jos Lentz, a grain merchant and football fan who began driving supporters to local matches and organizing Sunday excursions in the years after the Second World War. What began as informal fan transport grew into organized trips and, eventually, a full public transport business. The company's official history notes that it has existed for around 60 years and that its first "real" bus, a Bedford Edelweiss, was acquired in 1948. Today Sales-Lentz covers a broad range of public mobility needs. Its services include RGTR intercity bus lines, VDL bus lines for the City of Luxembourg, Adapto on-demand transport for people with reduced mobility, the Night Rider night shuttle service, and Flexibus on-demand shuttle services for municipalities. It also provides school transport, shuttle services on request, night bus lines, and self-driving electric shuttles for short distances. The company positions itself around human safety, technology, sustainability, and customized transportation solutions. Sales-Lentz is a significant employer in Luxembourg, with 1,300 committed employees according to its website. It serves both public authorities and private customers, including municipalities, schools, and groups. The company has set a carbon neutrality target by 2050 and is pursuing electrification, e-mobility, solar energy, and the energy transition. Its fleet and service portfolio make it a key player in Luxembourg's public transport landscape and in cross-border mobility in the Greater Region.

History

Sales-Lentz's history begins with Jos Lentz, the grandfather of Jos and Marc Sales. A grain merchant and football lover, Jos Lentz was the only person in his region with a "large" car, a truck, and he used it to drive fans of the local team to football matches. At the time, there were no private groupings of vehicle users, bus lines, or travel agencies in Luxembourg, making Jos Lentz a true pioneer. The small "transport services for fans" quickly turned into organized Sunday excursions. Because older people in the region had never seen the sea, Jos Lentz wanted to give them that opportunity. He made the truck loading surface more comfortable, and when there was no football match on the calendar, the truck would leave for the Belgian coast. The state of the roads and the lack of comfort meant the round trip could not be done in one day, so travelers would go on Saturday, spend a night in Belgium, and return to Luxembourg after a few hours by the sea. This is how organized trips came into being in Luxembourg. In 1948, Jos Lentz finally gave in to the wishes of his customers who asked him to buy a "real" bus, a genuine "Bedford", to be able to travel more comfortably. This first Bedford Edelweiss bus marks a key date in the company's history. In 1949, the company began football and factory transfers to prevent workers from having to walk long distances. Over the following decades, Sales-Lentz grew into a full public transport operator. Its official history notes that the company has experienced 60 years of existence, with many great moments that cannot be summed up in a few words. Today, Sales-Lentz is a major Luxembourg public transport provider. It operates RGTR intercity bus lines, VDL bus lines for the City of Luxembourg, Adapto on-demand transport for people with reduced mobility, the Night Rider night shuttle service, and Flexibus on-demand shuttle services for municipalities. It also serves schools and municipalities with tailored transport solutions, including public school transportation, shuttle upon request, night bus lines, and self-driving electric shuttles for short distances. The company employs 1,300 committed employees and is pursuing a sustainability strategy with a carbon neutrality target by 2050, electrification, e-mobility, solar energy, and the energy transition.

  • 1949

    Company begins football and factory transfers.

  • 1948

    First Bedford Edelweiss bus acquired by Jos Lentz.

Products and positioning

Trusted partner specialized in public transport in Luxembourg and the Greater Region, focused on human safety, technology, sustainability, and customized transportation solutions.

  • RGTR intercity bus lines

    Intercity bus lines operated under the RGTR network.

  • VDL bus lines for the City of Luxembourg

    Bus lines serving the City of Luxembourg.

  • Adapto on-demand transport

    On-demand transport for people with reduced mobility.

  • Night Rider night shuttle service

    Night shuttle service.

  • Flexibus on-demand shuttle service

    On-demand shuttle service for municipalities.

  • Self-driving electric shuttle

    100% electric self-driving shuttle for short distances.

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