Saky

Saky (舒客) is a Chinese oral-care brand owned by Weimeizi Industrial (Guangdong) Co., Ltd. (薇美姿实业(广东)股份有限公司), a company founded in 2006 that describes itself as a leading provider of oral-care products in China. Weimeizi operates a portfolio of three oral-care brands: the adult oral-care brand Saky, the children's brand SakyKids (舒客宝贝), and the youth brand Saky#C (舒客少年). The Saky brand itself was established in 2014, when the company signed international star Li Bingbing as its spokesperson. Saky positions itself around the concept of "oral beauty care" (口腔美护), emphasizing research into the oral structure and dietary habits of Asian consumers and combining Eastern plant extracts with modern technology. Its product line spans toothpaste, toothbrushes, mouthwash, dental floss picks, sonic electric toothbrushes and smart water flossers, marketed as a one-stop "6D Oral Care" solution covering interdental cleaning, tooth-surface cleaning, oral purification, instant whitening, on-the-go freshness and regular check-ups. Weimeizi invests in research and development, reporting more than 50 master's- and doctorate-level researchers and experts, seven specialized laboratories, and a portfolio of patents. It has established joint laboratories with China Pharmaceutical University and an international joint research center with Rutgers University in the United States, described as the first overseas R&D center set up by a Chinese oral-care company. The company also participates in the drafting and revision of national and industry standards. Saky distributes through a broad omnichannel network covering key-account hypermarkets, large department stores, cosmetics chain stores, county and township stores, and e-commerce platforms including Tmall, JD.com, Pinduoduo, Douyin and Xiaohongshu. The brand has run numerous marketing and public-welfare campaigns, including the "Care for Little Baby Teeth" (关爱小乳牙) program, and has signed celebrity ambassadors such as Xiao Zhan as global brand spokesperson in 2024. SakyKids signed Guo Jingjing as brand ambassador in the same year.

Saky is the flagship adult oral-care brand of Weimeizi Industrial (Guangdong) Co., Ltd., a company founded in 2006 and headquartered in Guangdong, China. Weimeizi describes itself as a leading Chinese oral-care provider whose mission is to improve consumers' oral health through one-stop, diversified product offerings. The Saky brand was established in 2014, when the company signed international star Li Bingbing as its spokesperson. In 2015, Weimeizi Technology Company was founded and the group moved fully into e-commerce, launching the G1 day-and-night sonic electric toothbrush. That same year, a Saky brand case study was included in the university textbook Oral Public Health. In 2016, Weimeizi held its Oral Big Health Ecosystem strategy launch and, together with Toutiao, published the 2016 China Oral Health Trends White Paper, while introducing the G2S Bluetooth real-time positioning sonic electric toothbrush. The company also established an international joint research center with Rutgers University in the United States, described as the first overseas R&D center set up by a Chinese oral-care company. In 2017, Saky built a new generation of oral smart-care experience centers in major supermarkets nationwide and launched the "Smile Lights Up the World" SakyKids Disney brand collaboration and the "Care for Little Baby Teeth" public-welfare program. It also published the 2017 China Children's Oral Health White Paper with Babytree. In 2018, Saky partnered with the China Dental Foundation, the China Children and Teenagers' Fund and Tmall to release China's first Sonic Electric Toothbrush White Paper, and deeply embedded its brand in the hit TV drama Mr. Right, pioneering scenario-based custom marketing in the Chinese oral-care industry. In 2019, Saky was named a "Most Growth-Potential Brand" by the global consumer data research firm Kantar, and eight products—including SakyKids children's stage-care toothpaste, Saky liquid toothpaste, Saky special fresh toothpaste and Saky sensitive-care toothpaste—were recognized as Guangdong provincial high-tech products. In 2020, the brand partnered with spokesperson S.K.Y and Sina Weibo to release the 2020 Beautiful Teeth Economy White Paper. In 2021, Saky upgraded its whitening, smart-care and fresh product lines and released a beauty-care film, entering the "oral beauty care" era. It also joined Xinhua, Southern Weekly and Ding Zhen to launch the Plateau Children's Oral Escort Program. In 2022, Saky signed the IP "Shuke and Beita" from children's author Zheng Yuanjie to promote children's oral health, and was recognized as a "Guangdong Famous Brand" by the Guangdong Famous Brand Professional Committee. In 2024, Saky announced Xiao Zhan as global brand spokesperson, while SakyKids announced Guo Jingjing as brand spokesperson and, with People's Daily Online and the Chinese Stomatological Association, launched a scientific cavity-prevention public-welfare campaign comprising 100 events. The youth brand Saky#C (舒客少年) was also established in 2024. In 2025, SakyKids, together with the All-China Women's Federation and other departments, launched the "Care for Little Baby Teeth" 100-city, 1000-county public-welfare tour. Throughout its development, Weimeizi has emphasized R&D, reporting more than 50 master's- and doctorate-level researchers and experts, seven specialized laboratories, and a portfolio of patents. It has established a joint laboratory with China Pharmaceutical University—described as China's first university-enterprise joint plant-extract oral laboratory—and jointly released the industry's first Oriental Plant-Extract Gum Care White Paper. The company also participates in the drafting and revision of national and industry standards. Saky distributes through an omnichannel network spanning key-account hypermarkets, large department stores, cosmetics chains, county and township stores, and e-commerce platforms including Tmall, JD.com, Pinduoduo, Douyin and Xiaohongshu.

• 2025

  SakyKids launches 'Care for Little Baby Teeth' 100-city, 1000-county public-welfare tour

• 2024

  Xiao Zhan announced as global brand spokesperson; Guo Jingjing as SakyKids spokesperson; Saky#C youth brand established

• 2022

  Signed 'Shuke and Beita' IP; recognized as 'Guangdong Famous Brand'

• 2021

  Product upgrades in whitening, smart-care and fresh lines; 'oral beauty care' era launched; Plateau Children's Oral Escort Program initiated

• 2020

  2020 Beautiful Teeth Economy White Paper released with S.K.Y and Sina Weibo

• 2019

  Named 'Most Growth-Potential Brand' by Kantar; eight products recognized as Guangdong high-tech products

• 2018

  China's first Sonic Electric Toothbrush White Paper released with partners; scenario-based marketing in TV drama Mr. Right

• 2017

  New-generation oral smart-care experience centers built nationwide; SakyKids Disney collaboration and 'Care for Little Baby Teeth' program launched

• 2016

  Oral Big Health Ecosystem strategy launch; G2S Bluetooth sonic toothbrush launched; international joint research center with Rutgers University established

• 2015

  Weimeizi Technology Company founded; full entry into e-commerce; G1 day-and-night sonic electric toothbrush launched

• 2014

  Saky brand established; Li Bingbing signed as spokesperson

• 2006

  Weimeizi founded as a Chinese oral-care products provider

Professional oral beauty care brand tailored to Asian oral needs, offering a one-stop full-category oral-care solution.

• 专研酵素美白牙膏

  Enzyme whitening toothpaste, 7-day whitening without damaging teeth

• 氨基酸牙膏

  Amino acid toothpaste for gum care

• 益生菌牙膏

  Probiotic toothpaste for 24-hour freshness and enamel repair

• 红花清火牙膏

  Chinese herbal formula toothpaste for gum redness and bleeding

• 小苏打牙膏

  Food-grade baking soda toothpaste for stain removal and whitening

• 智感焕白牙膏

  Technology whitening toothpaste for stain removal and sustained brightness

• 三七养龈牙膏

  Notoginseng gum-care toothpaste, effective in 3 days

• 色修美白牙膏

  Color-correcting whitening toothpaste, 4 shades whiter in 7 days

• 敏感护理牙膏

  Sensitive-care toothpaste, effective in 2 weeks

• 茶真萃清新牙膏

  Tea extract fresh toothpaste, 12-hour freshness

• 泡泡亮齿洁净慕斯

  Foam teeth-cleaning mousse, electric toothbrush companion

• 声波电动牙刷G5

  Sonic electric toothbrush G5 with soft bristles

• 扫振电动牙刷G5 Pro+

  Sweeping-vibration electric toothbrush G5 Pro+ for full coverage

• 声波电动牙刷GT2

  Sonic electric toothbrush GT2 with smart care

• 声波电动牙刷GE2s

  Sonic electric toothbrush GE2s for comfortable cleaning

• 舒客牙线棒

  Dental floss picks, easy to use and carry

• 智能冲牙器

  Smart water flosser

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