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Sago New Material Guitars

Japanese custom guitar and bass workshop and manufacturer.

Last updated September 2, 2026

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Overview

Sago New Material Guitars is a Japanese company that develops, manufactures, and sells SAGO electric guitars and basses, as well as Reodell products. It also offers custom guitar and bass services, repairs, and sells parts and accessories.

History

Sago NMG Co., Ltd. was established on October 1, 2004. The company is based in Amagasaki, Hyogo Prefecture, Japan. It develops, manufactures, and sells SAGO electric guitars and basses, and also handles Reodell products. The company offers custom guitar and bass services, repairs, and sells parts and accessories.

Products and positioning

Product categories. Electric guitars · Electric basses · Guitar parts · Picks · Pickups · Straps · Maintenance goods

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