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Safaryar Holidays

Istanbul-based B2B hotel wholesaler and DMC partner for travel agencies.

Last updated September 2, 2026

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Overview

Safaryar Holidays is a B2B hotel wholesaler and destination management company based in Istanbul, Turkey. Founded in 2018, it operates under Sindibad Turizm Ticaret Anonim Sirketi and provides exclusive contracted hotel rates, MICE solutions, incoming tour packages, and real-time booking technology for travel agencies worldwide.

History

Safaryar Holidays was founded in 2018 in Istanbul as a specialized DMC to serve international travel agencies. In 2020, it launched its B2B portal. By 2022, it processed over $11 million in gross merchandise value with 40,000+ reservations. By 2024, it had built a network of over 370 partner agencies from Iran, China, Europe, and beyond.

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