Sabushi

Sabushi (ชาบูชิ) is a Thai restaurant brand operated within the Oishi Group, known for combining two popular Japanese dining styles — shabu-shabu and sushi — in a single buffet format. The brand opened its first branch on 28 December 2001 and has since grown into a chain of Japanese-style buffet restaurants across Thailand. Its concept is expressed in the Thai tagline 'รสชาติความสุขไม่สิ้นสุดที่.. ชาบูชิ' (endless happiness of taste at Sabushi). Sabushi positions itself as a value-oriented yet quality-focused Japanese buffet. It offers an all-you-can-eat experience for 1 hour and 30 minutes, with ingredients such as hygienically farmed beef and pork, pesticide-free vegetables and fruits, and a range of Japanese side dishes. The service model includes a kaiten (conveyor-belt) style for fresh items, sushi counters, tempura and gyoza stations, and drink, fruit and ice-cream counters. The brand currently offers three buffet tiers: the Regular Buffet ('สุขอิ่ม'), the Premium Buffet ('สุขคุ้ม') with premium meats and salmon sushi, and the Platinum Buffet ('สุขล้น') featuring imported sliced meats, unlimited seafood, beef and eel sushi. This tiered structure allows Sabushi to serve a broad customer base, from everyday diners to those seeking a more premium Japanese buffet experience. As part of the Oishi Group, Sabushi benefits from the group's established food and beverage infrastructure in Thailand. The brand is listed on the Oishi Food website and operates as one of the group's restaurant concepts alongside other Japanese-inspired offerings. Its continued presence and multi-tier buffet menu reflect its role as a mainstream Japanese buffet chain in the Thai market.

Sabushi opened its first branch on 28 December 2001, according to the brand's official concept description. It was created as a Japanese-style buffet restaurant that serves both shabu-shabu and sushi, a dual-concept approach that distinguished it from single-style Japanese restaurants in Thailand. The brand operates under the Oishi Group, a Thai food and beverage company known for its Japanese restaurant and ready-to-drink tea businesses. From its first location, Sabushi expanded into a chain of buffet restaurants across Thailand. The brand's concept emphasizes quality ingredients, including beef and pork raised in closed farms and processed to export standards, as well as pesticide-free vegetables and fruits. The dining format is an all-you-can-eat buffet with a 1 hour 30 minute time limit, featuring a kaiten (conveyor-belt) style for fresh items, sushi counters, and stations for Japanese side dishes, drinks, fruit and ice cream. Over time, Sabushi introduced multiple buffet tiers to cater to different customer segments. The Regular Buffet ('สุขอิ่ม') offers standard shabu-shabu and sushi items, while the Premium Buffet ('สุขคุ้ม') adds premium meats such as Angus and ribeye, and a wider salmon sushi selection. The Platinum Buffet ('สุขล้น') is the top tier, featuring imported sliced meats, unlimited seafood, and beef and eel sushi. This tiered menu structure has helped the brand remain competitive in Thailand's crowded buffet market. As of the available official information, Sabushi continues to operate as an active restaurant brand within the Oishi Group, listed on the Oishi Food website. The brand's longevity since 2001 and its multi-tier buffet offerings reflect its established position in the Thai Japanese-buffet segment.

• First Sabushi branch opens on 28 December 2001.

• Brand expands into a chain of Japanese buffet restaurants across Thailand.

• Introduction of tiered buffets: Regular, Premium and Platinum.

Value-oriented Japanese buffet combining shabu-shabu and sushi in one restaurant, with tiered options for different budgets.

• Regular Buffet (สุขอิ่ม)

  All-you-can-eat shabu-shabu and sushi with conveyor-belt service, sushi counter, side dishes, drinks, fruit and ice cream.

• Premium Buffet (สุขคุ้ม)

  Includes premium meats such as Angus and ribeye, premium pork, and a variety of salmon sushi.

• Platinum Buffet (สุขล้น)

  Top tier with imported sliced meats, unlimited seafood, and beef and eel sushi.

1. 1OISHI | โออิชิ - oishifood.comoishifood.com
2. 2Sabushi - Wikidatawikidata.org