S-Markt & Mehrwert GmbH & Co. KG

S-Markt & Mehrwert GmbH & Co. KG is a German service company and agency that forms part of the Sparkassen-Finanzgruppe, the network of German savings banks. It is headquartered in Halle (Saale) and Düsseldorf and was created through the merger of three existing Sparkassen-related service units: the MehrWert Servicegesellschaft mbH (MWSG), S Direkt-Marketing GmbH & Co. KG (S Direkt) and S-IMK Institut für Marketing & Kundenbindung GmbH (S-IMK). The company positions itself as an agency serving the Sparkassen organisation, with a service portfolio covering telephone and electronic customer contact management, new media services and marketing consulting. The roots of the business reach back to the 1990s. S Direkt was founded on 19 March 1996 and expanded after 2004 with locations in Laatzen, Kaiserslautern and Karlsruhe, before concentrating from 2014 on the Halle and Kaiserslautern sites. The MehrWert Servicegesellschaft was founded in Düsseldorf in 2008. On 30 November 2018 the two organisations officially merged to form S-Markt & Mehrwert. Since that merger the company has maintained its two main seats in Halle (Saale) and Düsseldorf and a further eight locations, including two in Berlin and sites in Hamburg, Münster, Elsdorf, Kaiserslautern, Schwerin and Stuttgart. As a member of the Sparkassen-Finanzgruppe, S-Markt & Mehrwert works primarily for savings banks and their customers. Its activities include customer loyalty and satisfaction programmes, dialogue marketing, customer contact centres and digital services. The company has also been recognised for its vocational training: in 2016 and 2018 S Direkt was named a 'Top-Ausbildungsbetrieb' (top training company) by the Industrie- und Handelskammer Halle-Dessau. Public-facing activities such as the S-KM Experience Day in Frankfurt am Main, focused on customer satisfaction as a strategic success factor for Sparkassen, illustrate its role as a service and knowledge partner within the savings bank network.

The history of S-Markt & Mehrwert is closely tied to the development of service and marketing units within the German Sparkassen-Finanzgruppe. One of its predecessor organisations, S Direkt-Marketing GmbH & Co. KG (S Direkt), was founded on 19 March 1996. After 2004 S Direkt expanded its footprint with locations in Laatzen, Kaiserslautern and Karlsruhe. From 2014 the company concentrated exclusively on its Halle and Kaiserslautern sites. In 2016 and 2018 S Direkt received recognition as a 'Top-Ausbildungsbetrieb' (top training company) from the Industrie- und Handelskammer Halle-Dessau, reflecting its role as a vocational training provider. A second predecessor, the MehrWert Servicegesellschaft mbH (MWSG), was founded in Düsseldorf in 2008. A third unit, S-IMK Institut für Marketing & Kundenbindung GmbH (S-IMK), also formed part of the combination. On 30 November 2018 the MehrWert Servicegesellschaft and S Direkt officially merged to create S-Markt & Mehrwert GmbH & Co. KG. The new company brought together telephone and electronic customer contact management, new media services and marketing consulting under one agency brand serving the Sparkassen organisation. Following the merger, S-Markt & Mehrwert maintained two main seats, in Halle (Saale) and Düsseldorf, and operated eight additional locations. These include two sites in Berlin as well as locations in Hamburg, Münster, Elsdorf, Kaiserslautern, Schwerin and Stuttgart. The company continues to present itself as part of the Sparkassen-Finanzgruppe and as a partner for savings banks in customer contact, customer loyalty and marketing. Its public activities include events such as the S-KM Experience Day in Frankfurt am Main, which addresses customer satisfaction as a strategic success factor for Sparkassen, and promotional collaborations such as the PAYBACK JOKER campaign at participating Sparkassen.

• 2018

  S Direkt is again recognised as a 'Top-Ausbildungsbetrieb' by the Industrie- und Handelskammer Halle-Dessau.

• 2018

  On 30 November the MehrWert Servicegesellschaft and S Direkt officially merge to form S-Markt & Mehrwert.

• 2016

  S Direkt is recognised as a 'Top-Ausbildungsbetrieb' by the Industrie- und Handelskammer Halle-Dessau.

• 2014

  S Direkt concentrates exclusively on the Halle and Kaiserslautern sites.

• 2008

  MehrWert Servicegesellschaft mbH (MWSG) is founded in Düsseldorf.

• 2004

  After 2004 S Direkt expands with locations in Laatzen, Kaiserslautern and Karlsruhe.

• 1996

  S Direkt-Marketing GmbH & Co. KG (S Direkt) is founded on 19 March.

A service and marketing agency within the Sparkassen-Finanzgruppe, focused on customer contact management, new media and marketing consulting for savings banks.

• Telephone customer contact management

  Telephone-based customer contact and dialogue services for Sparkassen.

• Electronic customer contact management

  Electronic channels for customer contact management.

• New media services

  Digital and new media services for the Sparkassen organisation.

• Marketing consulting

  Consulting services in marketing and customer loyalty.

1. 1S-Markt & Mehrwert official websites-mm.de
2. 2S-Markt & Mehrwert – Wikipedia (German)de.wikipedia.org
3. 3S-Markt & Mehrwert GmbH & Co. KG – Wikidatawikidata.org