Südwestmetall
Südwestmetall is the employers' association of the metal and electrical industry in Baden-Württemberg, Germany.
Last updated September 15, 2026
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Overview
Südwestmetall represents the metal and electrical industry (M+E) employers in Baden-Württemberg. Its website highlights the challenges facing the German M+E industry, including technological upheaval, geopolitical conflicts, high taxes, levies and energy prices, excessive bureaucracy and uncompetitive labour costs. The association runs the campaign "Damit Industrie Zukunft hat" to draw attention to these problems and to show ways out of the structural crisis. It reports that more than 75,000 jobs have been lost in M+E in Baden-Württemberg since 2019, and its chairman Krause has called for reducing the cost burden to restore competitiveness.
History
Südwestmetall is the employers' association of the metal and electrical industry in Baden-Württemberg. Its website states that the German metal and electrical industry (M+E) faces enormous challenges, also and especially in Baden-Württemberg, where technological upheaval requires massive efforts and investments while geopolitical conflicts, high taxes, levies and energy prices, excessive bureaucracy and above all barely competitive labour costs burden local companies. The association runs the campaign "Damit Industrie Zukunft hat" to draw attention to these problems and to show ways out of the structural crisis. It reports that more than 75,000 jobs have been lost in M+E in Baden-Württemberg since 2019. In 2026 the association published a survey finding that the metal and electrical industry in the state is particularly strongly affected by the current crisis and by location deficits, with Barta warning that without noticeable improvements in framework conditions further industrial substance is at risk of being lost; it asked the state government for support in overcoming the structural cost crisis, with chairman Krause saying that the transformation of industry in the state will not fail for lack of creativity; it reported that job cuts in the Baden-Württemberg metal and electrical industry continue unabated, with Krause saying the enormous cost pressure on companies must be reduced to become more competitive again; and it stated that the international competitiveness of the location has deteriorated significantly, with Krause calling for urgent action and a reduction of the cost burden at the domestic location.
Products and positioning
Employers' association of the metal and electrical industry in Baden-Württemberg, campaigning on industrial policy and competitiveness.
Marketing campaigns
- Damit Industrie Zukunft hat
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