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Sædding Centret

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Sædding Centret is a local shopping centre in the Sædding district of Esbjerg, Denmark, opened in 1977 as the city's first shopping centre.

Last updated September 27, 2026

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Overview

Sædding Centret is a shopping centre located in the Sædding district of Esbjerg, Denmark, immediately adjacent to Sædden Church. It opened on 29 June 1977 and is recognised as Esbjerg's first shopping centre. Over the decades the centre has hosted a changing mix of retail chains, specialist shops and service businesses. Historically it housed a cinema operated by Saga Studio (1977–1983), a furniture store and a Kvickly supermarket. Today its tenant mix includes a Coop 365 discount store, a photo shop (PhotoCare), a hair salon (Lene International Hair Design), a Matas health and beauty store, a pharmacy (Neptun Apotek Sædding), a bodega (Bibas), a post office, an orthopaedic aid workshop (Anko) and Sædding Library. The centre also hosts recurring community events such as a second-hand clothing and flea market, a collectors' fair, a toy market and a book market. In 2018 the centre came close to demolition when its owners no longer wished to keep it running amid many vacant premises. In 2021 it became the site of one of Carelink's rapid COVID-19 test centres, which brought new energy to the struggling centre. The centre markets itself with the tagline 'ikke stort, ikke småt, men hyggeligt' (not big, not small, but cosy), positioning it as a friendly neighbourhood shopping destination rather than a large regional mall.

History

Sædding Centret opened on 29 June 1977 in the Sædding district of Esbjerg, Denmark, immediately next to Sædden Church. It was Esbjerg's first shopping centre. In its early years the centre included a cinema operated by Saga Studio, which ran from 1977 to 1983, as well as a furniture store and a Kvickly supermarket. Over the following decades the centre hosted a variety of retail chains and types of shops and service businesses, reflecting changing retail patterns in the area. By the 2010s the centre faced difficulties: in 2018 it came close to demolition when its owners no longer wished to keep the centre, which had many vacant premises, in operation. In 2021 the centre became the home of one of Carelink's rapid COVID-19 test centres, which gave new energy to the pressured centre. In the present day the centre houses a Coop 365 discount store, a photo shop (PhotoCare), a hair salon (Lene International Hair Design), a Matas health and beauty store, a pharmacy (Neptun Apotek Sædding), a bodega (Bibas), a post office, an orthopaedic aid workshop (Anko) and Sædding Library. Apart from a goldsmith, all premises on the southern side of the centre are occupied by De Hjemløses Venners (The Homeless' Friends) charity second-hand shop. The centre also hosts recurring community events including a second-hand clothing and flea market, a collectors' fair, a toy market (week 42) and a book market. Its website promotes the tagline 'ikke stort, ikke småt, men hyggeligt' (not big, not small, but cosy) and provides current offers, opening hours, a telephone list and links to tenants' online shops.

  • Sædding Centret opens as Esbjerg's first shopping centre.

  • A cinema operated by Saga Studio operates within the centre.

  • The centre comes close to demolition as owners no longer wish to keep it running amid many vacant premises.

  • The centre becomes the site of one of Carelink's rapid COVID-19 test centres.

Products and positioning

A cosy, local neighbourhood shopping centre in Esbjerg's Sædding district, offering everyday retail, services and community events rather than large-scale regional mall shopping.

  • Coop 365 discount store

    A discount grocery store within the centre.

  • Neptun Apotek Sædding

    A pharmacy offering prescription medicines, over-the-counter medicines and pharmacy-only products, with an online shop.

  • Matas

    A health and beauty store chain with the motto 'Det gode råd gør forskellen' (good advice makes the difference).

  • PhotoCare

    A photo shop offering photography services and products.

  • Lene International Hair Design

    A hair salon offering creative haircuts.

  • Sædding Library

    A public library branch located within the centre.

  • Bibas

    A bodega/bar where both adults and young people meet.

  • Posthus

    A post office where stamps can be bought and parcels sent.

  • Anko

    A workshop for handmade orthopaedic aids.

  • De Hjemløses Venners charity second-hand shop

    A charity second-hand shop occupying all premises on the southern side of the centre except a goldsmith.

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