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Ryderwear

Ryderwear is an Australian fitness-apparel and accessories brand, manufacturer, and retailer.

Last updated August 31, 2026

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Overview

Ryderwear is an Australian fitness-apparel and accessories brand, manufacturer, and retailer headquartered in South Australia. The company was founded in 2009 by David Lukic and Natalie Lukic, who were later married. Its identity is rooted in gym training, bodybuilding, and fitness culture, positioning the brand around clothing and related accessories intended for exercise and an active lifestyle. Public reference material describes Ryderwear primarily as an Australian business rather than as a diversified global consumer conglomerate, and identifies its activities as spanning branded product development, manufacturing, and retail. The available encyclopedia material provides limited detail on the company’s internal structure, financial performance, distribution footprint, leadership beyond its founders, and current ownership. Ryderwear has nevertheless established a recognizable association with the bodybuilding community, including a relationship with Egyptian bodybuilder Mamdouh Mohammed Hassan Elssbiay, widely known as Big Ramy. This association reflects the brand’s use of athlete and bodybuilding connections to support its fitness-oriented market position. Its product portfolio is broadly described as fitness apparel and accessories, but the available source does not provide a sufficiently detailed, verified catalogue of individual product families or launch dates. Ryderwear remains an active brand according to the supplied reference material, although the precise scale of its operations and geographic market coverage are not documented here.

History

Ryderwear was established in Australia in 2009 by David Lukic and Natalie Lukic. The founders created the business within the fitness and bodybuilding apparel space, and the company developed as a brand, manufacturer, and retailer rather than solely as a label applied to products made by unrelated businesses. Its headquarters are identified as being in South Australia, linking the brand to the state’s group of manufacturing and consumer-product enterprises. The source material does not document a detailed sequence of production expansions, retail openings, corporate reorganizations, or ownership changes, so the company’s development cannot be reliably divided into more specific phases without additional references. Ryderwear’s commercial identity is centered on apparel and accessories for gym users, bodybuilders, and people pursuing active lifestyles. That focus distinguishes it from general fashion brands and places it within the performance- and training-oriented sportswear market. The brand has also been connected with professional bodybuilding through a tie-up with Big Ramy, the nickname of Egyptian bodybuilder Mamdouh Mohammed Hassan Elssbiay. The relationship is relevant to Ryderwear’s positioning because bodybuilding athletes can function as brand representatives and provide credibility within the training community. The supplied reference material does not specify the agreement’s date, contractual terms, product collaboration details, or duration. It also does not provide verified information about revenue, employee numbers, international subsidiaries, online sales geography, or current corporate ownership. Ryderwear is described as an active Australian brand, but its present operating scale and market reach require further documentation.

  • 2009

    Brand founded

    [1]

    David Lukic and Natalie Lukic founded Ryderwear in Australia.

Products and positioning

Fitness-focused apparel and accessories brand associated with gym training, bodybuilding, and active lifestyles.

  • Activewear

    Fitness apparel

    Ryderwear’s core offering is fitness-oriented clothing designed for gym training, bodybuilding, and active lifestyles. The available reference identifies apparel as a principal part of the brand’s business but does not provide a verified breakdown of garments, technical specifications, materials, or individual collections.

  • Fitness accessories

    Fitness accessories

    The brand also sells fitness-related accessories alongside its apparel. Publicly supplied material does not identify the complete accessory range or establish launch dates for particular items, so this entry is limited to the category-level description supported by the reference.

Sources2 sources

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