Russian Culture Now
Russian Culture Now is a Chicago-based nonprofit organization that promotes awareness of Russian artists and Russian culture in the United States.
Last updated August 26, 2026
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Overview
Russian Culture Now is a nonprofit cultural organization based in Chicago, Illinois, founded in 2010 to increase public awareness of Russian artists and Russian cultural traditions in the United States. Its stated focus has included classical music, dance, and opera, with activities designed to connect American audiences with visiting artists and other representatives of Russian cultural life. The organization was established by Aleksandra Efimova, who is also identified as the president of Russian Pointe, a ballet-pointe-shoe brand. This connection places Russian Culture Now within a broader network of ballet and performing-arts advocacy, although the organization itself is described as a cultural nonprofit rather than as a commercial product company. Its programming has included receptions for Russian artists visiting the United States. One documented example was a reception for choreographer Boris Eifman on April 23, 2011. Russian Culture Now has also operated a scholarship program intended to encourage students with an interest in the arts or Russian culture. The program awarded $500 scholarships to ten students drawn from middle-school, high-school, and college-level groups. The available reference material does not establish whether the scholarship amount was awarded to each of ten students in a single cycle or whether the program continued over multiple years; it does, however, identify the initiative as a central part of the organization’s public-facing work. The organization’s activities combine cultural presentation, artist hospitality, and educational support. Rather than selling a conventional consumer product, Russian Culture Now functions as an institutional cultural brand: its identity is associated with Russian performing arts, artist relations, and opportunities for younger people interested in Russian culture. Publicly available information is limited, and the organization’s current leadership, operating scale, funding, website, and present activity level are not established in the supplied sources.
History
Russian Culture Now was founded in 2010 in Chicago as a nonprofit group focused on strengthening awareness of Russian artists and Russian culture in the United States. Its stated areas of interest include classical music, dance, and opera. The organization was founded by Aleksandra Efimova, who is also described as president of Russian Pointe, a ballet-pointe-shoe company. The organization’s public role has centered on cultural hospitality and education. It has hosted receptions for Russian artists visiting the United States, providing opportunities for audiences and cultural communities to meet performers and creators. A documented early event was a reception for Russian choreographer Boris Eifman on April 23, 2011. This event illustrates the organization’s emphasis on bringing attention to prominent figures in Russian performing arts rather than presenting a commercial merchandise line. Russian Culture Now has additionally been associated with a scholarship program for students interested in either the arts or Russian culture. The program provided $500 awards to ten students from middle-school, high-school, and college-level populations. The available material does not specify the exact award cycle, selection process, geographic eligibility beyond the organization’s United States setting, or the program’s long-term continuation. Taken together, the documented activities suggest an organization operating at the intersection of cultural diplomacy, arts advocacy, and educational support. Its brand identity is based on promoting Russian cultural expression to American audiences and encouraging younger participants to pursue related interests. There is insufficient supplied information to determine its current operating status, subsequent programs, financial structure, formal corporate registration, or present leadership. No verified official website or current institutional publication is included in the reference material.
- 2011
Reception for Boris Eifman
[1]Russian Culture Now hosted a reception for Russian choreographer Boris Eifman on April 23, 2011, demonstrating its role in welcoming and presenting visiting Russian artists.
- 2010
Organization founded
[1]Aleksandra Efimova founded Russian Culture Now in Chicago as a nonprofit organization intended to increase awareness of Russian artists and culture in the United States.
Products and positioning
A nonprofit cultural-promotion organization connecting United States audiences and students with Russian artists, performing arts, and cultural education.
Cultural events · 2010
Artist receptions
Russian Culture Now hosts receptions connected with Russian artists visiting the United States. These events support cultural exchange and public awareness, particularly in the fields of classical music, dance, and opera. A documented example is the April 23, 2011 reception for choreographer Boris Eifman.
Educational support
Student scholarship program
The organization’s scholarship initiative provided $500 awards to ten middle-school, high-school, and college students interested in the arts or Russian culture. The supplied reference does not establish the program’s full duration, recurring schedule, or current availability.
Sources1 sources
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