Rusa Music

Rusa Music is a Malaysian record label and music company operating under the legal name Rusa Marketing Sdn Bhd. It was established in 2013, two years after its sister label MVM Productions Sdn Bhd (better known as MVM Music), which was formed in 2011. Together the two labels form a closely linked music group that has become one of the most prominent players in the Malay-language music industry, both in Malaysia and in neighbouring Indonesia. The company specialises in producing and distributing Malay and nasyid music. It is described as one of the pioneering companies that began uploading music videos to YouTube, and its two YouTube channels — Rusa Music and MVM Music — have each gained over 2.3 million subscribers. They are among the largest and most subscribed YouTube channels in the Malay music industry nationwide, with hundreds of artists under the label and a large back catalogue of older songs. Beyond recorded music, Rusa Marketing Sdn Bhd has expanded into public relations, artist agency, song recording, music video shooting, publishing, music distribution, digital content creation and video editorial services. Its headquarters houses three recording studios, a white and green screen studio, a shooting studio that doubles as a fully equipped stage, and a makeup room with wardrobe, fitting rooms and vanity tables. The company also employs an A&R team, marketing and PR teams, photoshoot and MV crews, content creators, graphic designers, accountants, an F&B team, sound engineers, song arrangers, makeup artists, hairstylists and stylists. On the side, Rusa has moved into food and beverage with the opening of Rusa Cafe at its headquarters, offering coffee, dining and music. The label represents a broad roster of contemporary Malay artists, including Aidilia Hilda, Ariff Bahran, Asfan Shah, Atmosfera, Bitobeyto, Boisover, Cikidot, Erin CTJ, Tuah Adzmi, Floor 88, Imal Kifli, Keka Nizam, Hyper Act, Klangit, Lia Aziz, Mark Adam, Namie, Puteri Balqis, Qistina Khaled, Qody Rany, Reedzwann, Sarah Suhairi, Sufian Suhaimi, Treehill and Zaki Yamani.

Rusa Music traces its origins to MVM Productions Sdn Bhd, also known as MVM Music, a record label formed in 2011. MVM Music was one of the pioneering companies in Malaysia to begin uploading music videos onto YouTube, a move that helped it build a large online audience at a time when digital distribution was still emerging in the Malay music market. Rusa Marketing Sdn Bhd, better known as Rusa Music, was established in 2013 as a sister company to MVM Music. The two labels grew in parallel, and their respective YouTube channels each went on to gain over 2.3 million subscribers. By the 2020s, the Rusa Music and MVM Music channels were described as some of the largest and most subscribed YouTube channels in the Malay music industry nationwide, with hundreds of artists under the label and a substantial back catalogue of older Malay songs. Over the years, Rusa Marketing Sdn Bhd expanded beyond recorded music into a range of related services: public relations, artist agency, song recording, music video shooting, publishing, music distribution, digital content creation and video editorial services. The company built out its headquarters with three recording studios, a white and green screen studio, a shooting studio that doubles as a stage with full sound and lighting, and a makeup room with wardrobe, fitting rooms and vanity tables. Its staff includes A&R, marketing, PR, photoshoot and MV, content creation and graphic design teams, as well as accountants, an F&B team, sound engineers, song arrangers, makeup artists, hairstylists and stylists. Rusa also moved into food and beverage, opening Rusa Cafe at its headquarters, offering coffee, dining and music. The label's roster of contemporary artists includes Aidilia Hilda, Ariff Bahran, Asfan Shah, Atmosfera, Bitobeyto, Boisover, Cikidot, Erin CTJ, Tuah Adzmi, Floor 88, Imal Kifli, Keka Nizam, Hyper Act, Klangit, Lia Aziz, Mark Adam, Namie, Puteri Balqis, Qistina Khaled, Qody Rany, Reedzwann, Sarah Suhairi, Sufian Suhaimi, Treehill and Zaki Yamani. The company specialises in producing and distributing Malay and nasyid music in Malaysia and Indonesia.

• 2013

  Rusa Marketing Sdn Bhd, better known as Rusa Music, is established.

• 2011

  MVM Productions Sdn Bhd (MVM Music) is formed as a record label and begins uploading music videos to YouTube.

• Rusa Music and MVM Music YouTube channels each surpass 2.3 million subscribers.

• Rusa Cafe opens at the company headquarters, marking the label's move into food and beverage.

One of the largest and most subscribed Malay music labels on YouTube, with a broad artist roster and a large back catalogue of classic Malay songs.

• Malay and nasyid music recordings

• Music videos

• Digital music distribution

• Artist management and agency services

• Publishing

• Rusa Cafe (coffee, dining, music)

1. 1HOMEPAGE - RUSA MVMrusamvm.com
2. 2About Us - RUSA MVMrusamvm.com
3. 3Rusa Music - Wikidatawikidata.org
4. 4Rusa Music - Wikipedia (Malay)ms.wikipedia.org